Penerapan Support Vector Machine untuk Analisis Sentimen Pengguna X terhadap IndiHome, Biznet, dan Starlink
Abstract
This study aims to analyze user sentiment on the social media platform X toward three major internet service providers in Indonesia, IndiHome, Biznet, and Starlink. The analysis focuses on five key variables: internet speed, network stability, pricing and service packages, customer service quality, and coverage availability. A total of 4,500 data points were collected through data crawling, then processed using text mining techniques and the Support Vector Machine (SVM) algorithm, with data imbalance addressed through the Random Oversampling method. Evaluation results show that IndiHome consistently demonstrated the best performance, achieving an accuracy of up to 90% in the customer service quality variable, and an overall average accuracy above 85% across all variables. Biznet generally ranked second, with accuracy ranging from 63% to 80%. Starlink placed lowest overall, although it still recorded competitive results, such as 82% accuracy in the internet speed variable. The application of Random Oversampling improved the model’s classification accuracy by an average of 6–12% compared to the non-oversampling model. This study offers strategic insights into public perception of internet services and can serve as a reference for improving service quality based on data-driven user feedback.
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