Penerapan Algoritma FP-Growth untuk Menentukan Strategi Promosi Berdasarkan Waktu dan Pembelian Produk
-
Anandeanivha Wilrose
*
Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru,
Indonesia
- M Afdal Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia
- Siti Monalisa Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia
- Medyantiwi Rahmawita Munzir Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia (*) Corresponding Author
Abstract
Sales is the main activity in every business. In making business decisions, sales patterns can be used to provide useful information such as strategies for promotion. Wandri Mart is a business engaged in the sale of products or goods commonly referred to as minimarkets in the city of Payakumbuh. In conducting promotional strategies, the owner of Wandri Mart does not know when to do promotions and what promotions are needed in order to increase sales. The purpose of this study is to obtain purchasing patterns related to the time of purchase and the type of goods purchased, so that a more effective promotional strategy can be developed. The method used by researchers is data mining techniques with the FP-Growth algorithm. The data used was taken as much as 5471 sales transaction data for 1 year. The results of this study indicate that the FP-Growth algorithm can be used to determine association rules using a minimum support of 1%, 2%, 3% and a minimum confidence of 10%. Experiments using Minimum Support 1% and Minimum Confidence 10% have the highest lift ratio value and produce more rules compared to other experiments so that it is obtained if on Tuesdays in August, customers buy instant noodles and packaged drinks with 6% and 5% support respectively and 50% and 45% confidence respectively with a lift ratio of 1.75 and 1.59 respectively. The lift ratio means that the rules have high association accuracy, and this also has a positive impact on sales and can be used as useful information for Wandri Mart to increase sales
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