Implementasi Analytical Hierarchy Process-Topsis Dalam Penentuan Marketplace Terbaik Di Indonesia


  • Rice Novita * Mail Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia
  • Akhas Rahmadeyan Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia
  • Vina Vamilina Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia
  • (*) Corresponding Author
Keywords: AHP; TOPSIS; Marketplace; MADM; Decision Support System

Abstract

The marketplace industry in Indonesia is starting to grow rapidly over time. Behind the convenience, some users still feel dissatisfied when making transactions. Problems that are often encountered are product incompatibility, delivery problems, types of payment methods, unsatisfactory service, to difficult return policies. In addition, many considerations such as prices, discounts, and promos make users confused about choosing the right marketplace to make transactions. This study applies the AHP-TOPSIS method as decision support to determine the best marketplace in Indonesia with the criteria used, namely discounts & promos, services, features, product quality, payment methods, and availability of goods. While the alternatives used are Tokopedia, Shopee, Blibli, Lazada, and Bukalapak. The results of the implementation with the AHP-TOPSIS method resulted in Shopee being the best marketplace recommendation with a preference value of 0.9897, followed by Tokopedia with a value of 0.7289, Lazada with a value of 0.4145, Bukalapak with a value of 0.0641 and Blibli with a value of 0.0059. The results of this study are expected to be useful for the community in making decisions on choosing the marketplace that best suits their needs and circumstances for conducting transactions

Downloads

Download data is not yet available.

References

R. Yustiani and R. Yunanto, “Peran Marketplace Sebagai Alternatif Bisnis Di Era Teknologi Informasi,” Komputa J. Ilm. Komput. dan Inform., vol. 6, no. 2, pp. 43–48, 2017.

A. Wantoro, “Kombinasi Metode Analitical Hierarchy Process (Ahp) Dan Simple Addtive Weight (Saw) Untuk Menentukan Website E-Commerce Terbaik,” Sistemasi, vol. 9, no. 1, p. 131, 2020.

G. S. Mahendra and P. G. S. C. Nugraha, “Komparasi Metode AHP-SAW dan AHP-WP Pada SPK Penentuan E-Commerce Terbaik di Indonesia,” J. Sist. dan Teknol. Inf., vol. 8, no. 4, p. 346, 2020.

Z. W. Syamila, F. Fauziah, and N. D. Natashia, “Analisis Pemilihan Marketplace Terbaik pada Masa Pandemi COVID-19 Menggunakan Metode Simple Additive Weighting (SAW), Technique for Others Reference by Similarity to Ideal Solution (TOPSIS) dan Weighted product (WP),” J. JTIK (Jurnal Teknol. Inf. dan Komunikasi), vol. 5, no. 2, p. 153, 2021.

M. I. Dzulhaq, A. Sidik, and D. A. Ulhaq, “Sistem Pendukung Keputusan Untuk Membandingkan Marketplace Terbaik Dengan Menggunakan Metode AHP Dan AHP,” Acad. J. Comput. Sci. Res., vol. 1, no. 1, pp. 13–22, 2019, doi: 10.38101/ajcsr.v1i1.233.

R. Maulana and F. Latifah, “Penerapan Model Ahp Untuk Pemilihan Belanja Pada Toko on Line,” J. Inf. Syst. Applied, Manag. Account. Res., vol. 6, no. 1, pp. 1–10, 2022.

G. S. Mahendra and I. P. Y. Indrawan, “Metode Ahp-Topsis Pada Sistem Pendukung Keputusan Penentuan Penempatan Automated Teller Machine,” JST (Jurnal Sains dan Teknol., vol. 9, no. 2, pp. 130–142, 2020.

A. Syaputra, “Kombinasi Metode AHP dan TOPSIS dalam Pemilihan Bibit Sayuran Berdasarkan Kondisi Tanah dan Syarat Tumbuh Tanaman,” J. Ilm. Inform., vol. 6, no. 1, pp. 11–19, 2021.

D. R. Sari, A. P. Windarto, D. Hartama, and S. Solikhun, “Sistem Pendukung Keputusan untuk Rekomendasi Kelulusan Sidang Skripsi Menggunakan Metode AHP-TOPSIS,” J. Teknol. dan Sist. Komput., vol. 6, no. 1, pp. 1–6, 2018.

S. Sindhu, V. Nehra, and S. Luthra, “Investigation of feasibility study of solar farms deployment using hybrid AHP-TOPSIS analysis: Case study of India,” Renew. Sustain. Energy Rev., vol. 73, pp. 496–511, 2017.

Pelorus and H. Karahalios, “The application of the AHP-TOPSIS for evaluating ballast water treatment systems by ship operators,” Transp. Res. Part D Transp. Environ., vol. 52, pp. 172–184, 2017.

L. Wang, Y. Ali, S. Nazir, and M. Niazi, “ISA Evaluation Framework for Security of Internet of Health Things System Using AHP-TOPSIS Methods,” IEEE Access, vol. 8, pp. 152316–152332, 2020.

G. Mahmudi, A. Azis, I. Cholissodin, and M. T. Furqon, “Sistem Pendukung Keputusan untuk Rekomendasi Wirausaha Menggunakan Metode AHP-TOPSIS ( Studi Kasus Kab . Probolinggo ),” J. Pengemb. Teknol. Inf. dan Ilmu Komput., vol. 1, no. 11, pp. 1204–1214, 2017.

M. Marzouk and M. Sabbah, “AHP-TOPSIS social sustainability approach for selecting supplier in construction supply chain,” Clean. Environ. Syst., vol. 2, no. March, p. 100034, 2021.

S. Bathrinath, R. K. A. Bhalaji, and S. Saravanasankar, “Risk analysis in textile industries using AHP-TOPSIS,” Mater. Today Proc., vol. 45, pp. 1257–1263, 2021.


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Implementasi Analytical Hierarchy Process-Topsis Dalam Penentuan Marketplace Terbaik Di Indonesia

Dimensions Badge
Article History
Submitted: 2022-09-01
Published: 2022-09-29
Abstract View: 115 times
PDF Download: 59 times
How to Cite
Novita, R., Rahmadeyan, A., & Vamilina, V. (2022). Implementasi Analytical Hierarchy Process-Topsis Dalam Penentuan Marketplace Terbaik Di Indonesia. Building of Informatics, Technology and Science (BITS), 4(2), 1035−1041. https://doi.org/10.47065/bits.v4i2.2232
Issue
Section
Articles