Pengaruh Strategi Pemasaran Online Terhadap Keputusan Pembelian Konsumen
-
Hotman Nicolas Badjo
*
Universitas Bina Sarana Informatika, Jakarta,
Indonesia
- Muhammad Zayyid Mubarok Universitas Bina Sarana Informatika, Jakarta, Indonesia
- Rivaldi Muhamad Fitroh Universitas Bina Sarana Informatika, Jakarta, Indonesia
- Septian Kharist Universitas Bina Sarana Informatika, Jakarta, Indonesia
- Ridho Rafliansyah Universitas Bina Sarana Informatika, Jakarta, Indonesia
- Riski Saputra Universitas Bina Sarana Informatika, Jakarta, Indonesia
- Eva Zuraidah Universitas Nusa Mandiri, Jakarta, Indonesia (*) Corresponding Author
Abstract
Noys Vapehouse is a vapestore that has just opened in East Jakarta, more precisely in July 2023. Noys Vapehouse sells various kinds of vape tools and equipment and sells the latest products. Not only that, but there are other things that attract consumers to make purchasing decisions at Noys Vapehouse using quantitative methodology. In collecting this data, the following data collection methods were used: 1. making direct observations and observations regarding matters related to the influence of online marketing strategies on consumer purchasing decisions. 2. Literature study The aim of this research is to study and analyze how online marketing strategies influence purchasing decisions made by consumers. It was concluded that of the 56 respondents used as a sample each had data of 4 people (7%) aged 13-17, 47 people (84%) aged 18-25, 3 people (5%) aged 26-39, and 2 people (4%) aged 40-49, it was concluded that of the 56 respondents sampled, 37 people (66%) were male and 19 people (34%) were female. The influence of online marketing strategies on consumer purchasing decisions is very significant. By leveraging online platforms, companies can reach consumers more effectively, provide more accessible information, and create greater engagement. Providing informative content and online promotions can influence consumer perceptions of products, thus, online marketing strategies are key in gaining consumer support and increasing sales.
Downloads
References
Amelia Setyawati, A. R. (2022). Manajemen Pemasaran di Era Bisnis Yang Serba Cepat. In Farij Ibadil Maula (Ed.), Media Nusa Creative (1st ed., Issue 8.5.2017). Media Nusa Creative.
Bobby Hartanto, Didik Gunawan, Yenni Arfah, A. D. P. (2022). Keputusan Pembelian Skincare Safi Berbasis Media Marketin.
Burta, F. S. (2018). Panduan Penelitian Eksperimen Beserta Analisis Statistik dengan SPSS (I. G. A. N. T. J. I Putu Ade Andre Payadnya (ed.); 1st ed., Issue 1). Grub Penerbitan CV BUDI UTAMA.
Daulay, R., & Putri, R. E. (2018). Analisis Faktor-Faktor Psikologis Terhadap Keputusan Pembelian Kosmetik Wardah Di Kota Medan. Prosiding Konferensi Nasional Ke- 8, 1–6.
Denok Sunarsi, Marissa Grace Haque-Fawzi,Nurjaya,Ahmad SYarief Iskandar, H. E. (2022). STRATEGI PEMASARAN Konsep, Teori dan Implementasi.
Dikdik Harjadi, I. A. (2021). Experiental Marketing&Kualitas Produk Dalam Kepuasan Pelanggan Generasi Milenial (1st ed., Vol. 10, Issue 2014). Insania.
Harahap, E. F. (2018). Strategi Pemasaran terhadap Keputusan Pembelian Asuransi Kendaraan Bermotor pada Asuransi Sinarmas Cabang Garut. Journal of Knowledge Management, 12(01), 12–20.
Harahap, T. R. (2023). Pengaruh Disiplin Kerja Dan Loyalitas Kerja Terhadap Kinerja Karyawan Cv. Tirta Agung Jaya Mandiri. E-Jurnal Manajemen, 4(2), 148. https://doi.org/10.47065/tin.v4i2.4232
Haryanto, H. R. U. S. (2021). Membangun Pribadi Prima Dalam Pelayanan Publik (1st ed., Vol. 10). Media Nusa Creative.
Indrasari, M. D. (2019). Pemasaran dan Kepuasan Pelanggan.
Isnayati, S., & Rahardjo, S. T. (2021a). DETERMINAN KEPUTUSAN PEMBELIAN PADA ONLIE SHOP ( Studi kasus pada onlin shop shee _ beauty ). 10, 1–11.
Isnayati, S., & Rahardjo, S. T. (2021b). DETERMINAN KEPUTUSAN PEMBELIAN PADA ONLIE SHOP (Studi kasus pada onlin shop shee_beauty). Diponegoro Journal of Management, 10(4), 1–11.
Lutfy, A. (2023). "Meraih Keunggulan Bidang Ilmu Sosial dan Politik KOMUNIKASI PEMASARAN VAPENOID_JAKTIM MELALUI MEDIA SOSIAL INSTAGRAM. Prosiding Konferensi Nasional Sosial Politik (KONASPOL), 1, 288–299.
Naninsih, N., & Hardiyono, H. (2019). Pengaruh Strategi Pemasaran Terhadap Kepuasan Dan Keputusan Pembelian Produk Usaha Kecil Menengah (Ukm) 310 Di Makassar. Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO, 1(1), 47–61. https://doi.org/10.37476/massaro.v1i1.644
Okusa, M. (2008). Trik-trik Analisis Statistik SPSS. In PT Elex Media Komputindo (1st ed., Vol. 49). PT Elex Media Komputindo.
Prasetya, W., Ariesta, A., Achadiani, D., Studi, P., Informasi, S., Informasi, F. T., Luhur, U. B., Studi, P., Informatika, M., Informasi, F. T., Luhur, U. B., Studi, P., Komputer, S., Informasi, F. T., & Luhur, U. B. (2022). DESAIN E-COMMERCE UNTUK PENJUALAN ONLINE PADA GHONVAPOR MENGGUNAKAN UNIFIED MODELING LANGUAGE. 14(2), 2827–2841.
Ramdani, S., & Putri, B. P. S. (2021). Implementasi Marketing Communication Mix Pada Alexa Vape Store Dalam Meningkatkan Penjualan Di Masa Pandemi Covid-19. E-Proceeding of Management, 8(5), 6805–6816.
Simamora, B. (2003). Memenangkan Pasar dengan Pemasaran Efektif dan Profitable. In PT. Gramedia Pustaka Utama Produk (2nd ed., Vol. 7, Issue 2). PT. Gramedia Pustaka Utama.
Supandi, A., & Johan Susanti, R. (2022). Pengaruh Strategi Pemasaran Online Terhadap Pendapatan Pelaku UMKM di Kecamatan Cilandak. Journal of Applied Business and Economic (JABE), 9(1), 15–24.
Susilowati, Y. (2019). Kompetensi Keahlian Bisnis Daring dan Pemasaran.
Tanuwijaya, J., & Mulyandi, R. (2021). Pengaruh Viral Marketing dan Turbo Marketing Terhadap Keputusan Pembelian Skincare Somethinc. Jurnal Sosial Sains, 1(5), 368–373. https://doi.org/10.36418/sosains.v1i5.81
Wuntuan, O. P., Tampi, D., Rogahang, J., & Bisnis, P. S. I. A. (2020). Kualitas Produk dan Harga terhadap Keputusan Pembelian Dream Vape Store. Productivity, 1(5), 390–393.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Strategi Pemasaran Online Terhadap Keputusan Pembelian Konsumen
Pages: 359-366
Copyright (c) 2023 Hotman Nicolas Badjo, Muhammad Zayyid Mubarok, Rivaldi Muhamad Fitroh, Septian Kharist, Ridho Rafliansyah, Riski Saputra, Eva Zuraidah
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
