Pelatihan Penggunaan E-Commerce Sebagai Upaya Pemasaran Penjualan Produk Kerajinan Rumah Tangga Ibu-ibu PKK Desa Perkebunan Limau Manis, Kabupaten Batubara


  • Yessica Siagian * Mail STMIK Royal Kisaran, Kisaran, Indonesia
  • Arridha Zikra Syah STMIK Royal Kisaran, Kisaran, Indonesia
  • Muhammad Amin STMIK Royal Kisaran, Kisaran, Indonesia
  • Wan Mariatul Kifti STMIK Royal Kisaran, Kisaran, Indonesia
  • (*) Corresponding Author
Keywords: E-Commerce; Limau Manis Village; Products; PKK Ladies; The Training; Sales

Abstract

This community service activity was expected to add knowledge of PKK ladies. The knowledge of how to use the e-commerce, marketplaces and social media were regarding the marketing of household handicraft products more effectively and efficiently. This community service activity was conducted for 2 (two) days, namely on February 26 and 27, 2021 at the village hall of Limau Manis Batubara plantation, with different materials. The training was conducted in accordance with the agreement between the implementing team and the PKK group of Limau Manis Batubara plantation village. At this stage, the PKK group of Limau Manis Batubara plantation village can directly practice applying the material delivered. Then the team provides assistance to monitor the progress of marketing activities on the app account that has been created during training. Participants can interact directly or through chat messages with the organizing team if there were difficulties in operation. The participants in this community service activity werw the ladies of pkk group members of Limau Manis Batubara plantation village. This training activity can be used as a medium for participants to be able to participate and be directly involved in utilizing communication media in the digital age

References

Al’amin, A. (2017). Penerapan Program Pemberdayaan dan Kesejahteraan Keluarga (PKK) (Studi tentang Modal Sosial Pada Pelaksanaan Bidang Kesehatan, Pendidikan, dan Keterampilan Program PKK Kelurahan Simpang Baru Kecamatan Tampan Kota Pekanbaru). Jom FISIP, 4(2), 1–13.

Pratiwi, Y. R. (2017). Pengaruh Word of Mouth Communication Terhadap Keputusan Pembelian Konsumen Pada Boardgame Lounge Smart Cafe Pekanbaru. Jom FISIP, 4(1), 15.

Puspita, D. L., Yulianto, E., & Sunarti. (2016). Pengaruh Kualitas Produk dan Word Of Mouth terhadap Keputusan Pembelian (Survei Kepada Konsumen Charles & Keith di Tunjungan Plaza Surabaya). Jurnal Administrasi Bisnis, 34(1), 79–85. Retrieved http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/1320

Sarinto. (2017). Fungsi Lembaga Pemberdayaan Kesejahteraan Keluarga (PKK) Dalam Pemberdayaan Ekonomi Masyarakat Melalui Industri Kerupuk Kemplang Di Desa Purworejo Kecamatan Kota Gajah Kabupaten Lampung Tengah. Universitas Islam Negeri Raden Intan.


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Pelatihan Penggunaan E-Commerce Sebagai Upaya Pemasaran Penjualan Produk Kerajinan Rumah Tangga Ibu-ibu PKK Desa Perkebunan Limau Manis, Kabupaten Batubara

Article History
Submitted: 2021-07-28 Published: 2021-07-31
Section
Articles