Analisis Kepuasan Pengguna Terhadap Aplikasi Traveloka dengan Menerapkan Metode TAM
-
Nurhalima Nurhalima
*
STMIK Borneo Internasional, Balikpapan,
Indonesia
- Elvin Leander Hadisaputro STMIK Borneo Internasional, Balikpapan, Indonesia (*) Corresponding Author
Abstract
One of the e-commerce platforms used to fulfill people's travel needs is Traveloka, which is currently a popular platform with frequent visits by the public. Due to the large number of users who travel using the Traveloka application, a study was conducted to measure whether Traveloka application users are satisfied when using the application. This study aims to determine the effect of the Technology Acceptance Model (TAM) on user satisfaction with the Traveloka application. Data collection is done by spreading the distribution using google form. The results of the study prove that the relationship that occurs between the X variable (Perception of Ease of Use and Perception of Benefit) and Y variable (Perception of Interest Behavior) has a significant positive effect on the implementation of the customer satisfaction system on the Traveloka application in Penajam. Based on the analysis using SPSS, the reliability results obtained are 0.865.
Downloads
References
E. I. Tyas and E. S. Darma, “Pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, dan Actual Usage Terhadap Penerimaan Teknologi Informasi: Studi Empiris Pada Karyawan Bagian Akuntansi dan Keuangan Baitul Maal Wa Tamwil Wilayah Daerah Istimewa Yogyakarta,” Reviu Akunt. dan Bisnis Indones., vol. 1, no. 1, pp. 25–35, 2017.
V. Anggi Irvania, I. Bagus Nyoman Udayana, and M. Fadhilah, “Pengaruh perceived usefulness, trust dan perceived risk terhadap purchase intention pengguna shopee,” J. Akmenika, vol. 19, no. 1, pp. 622–630, 2022.
A. Y. Widowati and C. Budihartanti, “Analisis Kepuasan Pengguna Terhadap Aplikasi Traveloka Dengan Menerapkan Metode TAM (Technology Acceptance Model),” J. Prosisko, vol. 6, no. 2, pp. 109–116, 2019.
M. N. Latuheru and Irwansyah, “Aplikasi traveloka sebagai bentuk konstruksi sosial teknologi media baru,” J. Komun. Dan Kaji. Media, vol. 2, no. 2, pp. 46–57, 2018.
E. A. Sukma, M. Hadi, and F. Nikmah, “Effect Of Technology Acceptance Model (Tam) And Trust Towards Intension Of Instagram Users,” J. Ris. Ekon. dan Bisnis, vol. 4, no. 2, pp. 112–121, 2019.
Y. Yadi, “Analisa Usability Pada Website Traveloka,” J. Ilm. Betrik, vol. 9, no. 03, pp. 172–180, 2018.
C. M. Andriane, “Analisis Technology Acceptance Model ( TAM ) Dalam Sistem Informasi Keuangan ( SISKEUDES ) (Studi kasus di Kabupaten Sleman Yogyakarta),” Akunt. FE Univ. Sanata Dharma Yogyakarta, 2020.
I. G. B. Darmaningtyas and K. A. Suardana, “Pengaruh Technology Acceptance Model (TAM) dalam Penggunaan Software oleh Auditor yang Berimplikasi pada Kinerja Auditor,” E-Jurnal Akunt. Univ. Udayana, vol. 21, no. 3, pp. 2448–2478, 2017.
W. Supeno, “Analisis Penilaian Kepuasan Pelayanan Hotel Pelanggan Traveloka (Studi Kasus Hotel di Area Malioboro Yogyakarta),” Perspektif, vol. XVI, no. 1, pp. 50–61, 2018.
M. Ikhsan, “Pendekatan Technology Acceptance Model (Tam) Dalam Menganalisis Minat Perilaku Penggunaan E-Money Pada Mahasiswa Uin Sunan Gunung Djati Bandung,” J. Teknol. dan Komun. Pemerintah., vol. 1, no. 1, pp. 32–41, 2019.
D. P. S. Siti Monalisa, “ANALISIS PENERIMAAN SISTEM INFORMASI PENGOLAHAN DATA STATISTIK RUTIN (SISR) MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (Studi Kasus: BKKBN Provinsi Riau),” vol. 2, no. 1, 2016.
I. Kusuma Putri, S. Hadi Wijoyo, and Y. Tyroni Mursityo, “Analisis Usability dan Pengalaman Pengguna Pada Aplikasi pemesanan Budget Hotel Menggunakan User Experience questionnaire (UEQ) (Studi Kasus Pada Airy Rooms),” J. Pengemb. Teknol. Inf. dan Ilmu Komput., vol. 3, no. 7, pp. 6748–6756, 2019.
A. Priyono, “Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay,” J. Siasat Bisnis, vol. 21, no. 1, pp. 88–106, 2017.
M. N. Latuheru and I. Irwansyah, “Aplikasi Traveloka sebagai Bentuk Konstruksi Sosial dalam Dunia Siber,” J. Kaji. Media, vol. 3, no. 2, 2019.
I. B. Suryaningsih, “Layanan Aplikasi Go-Jek: Validasi Skala Pengukuran Irsq Persepsi Konsumen Pada Penggunaan Platform Go-Food,” Bisma, vol. 13, no. 2, p. 112, 2019.
N. S. Mardhiyah, M. Rusydi, and P. C. Azwari, “Analisis Technology Acceptance Model (TAM) Terhadap Penggunaan Aplikasi Gojek Pada Mahasiswa Di Kota Palembang,” Esensi J. Bisnis dan Manaj., vol. 10, no. 2, pp. 173–180, 2021.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Analisis Kepuasan Pengguna Terhadap Aplikasi Traveloka dengan Menerapkan Metode TAM
Pages: 466-471
Copyright (c) 2022 Nurhalima Nurhalima, Elvin Leander Hadisaputro
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
