Identifying Factors Driving the Adoption of Halal Meat Products by Generation Z in Indonesia
-
Andina Fasha
*
Universitas Internasional Batam, Batam,
Indonesia
- Wendy Wiranata Yang Universitas Internasional Batam, Batam, Indonesia
- Arienda Gitty Ramadani Universitas Internasional Batam, Batam, Indonesia
- Wisnu Yuwono Universitas Internasional Batam, Batam, Indonesia (*) Corresponding Author
Abstract
This study investigates the factors influencing the intention of Generation Z consumers in Indonesia the world’s most populous Muslim nation to purchase halal meat products. Utilizing a quantitative approach, the research evaluates four key variables: Halal Supply Chain Knowledge, Halal Certification and Logo, Religious Belief, and Halal Awareness. Data were collected via an online survey of 300 Generation Z respondents. The analysis reveals that Religious Belief exerts the strongest significant influence on purchase intention, followed by Halal Awareness. Conversely, Halal Supply Chain Knowledge and Halal Certification/Logo demonstrated a negligible impact on purchase intent within this demographic. These findings suggest that for Generation Z, internal value systems and environmental consciousness outweigh formal logistics or labeling. The study recommends that the Indonesian government and private sector enhance education and certification transparency to bridge the gap between formal standards and consumer trust, thereby increasing the global competitiveness of the Indonesian halal industry.
Downloads
References
Agustina, D., & Cakravastia, A. (2023). Cleaner Logistics and Supply Chain: A review of halal supply chain research : Sustainability and operations research perspective. Cleaner Logistics and Supply Chain, 6(February), 100096. https://doi.org/10.1016/j.clscn.2023.100096
Al-kwifi, O. S., Mahmood, H., Gelaidan, H., & Fetais, A. H. M. A. (2020). Identifying the influence of the Halal logo on Muslim consumers ’ attitudes using fMRI technology. Islamic Marketing. https://doi.org/10.1108/JIMA-01-2020-0026
Atikaputri, R. (2023). Pengaruh Religiusitas Intrinsik dan Sertifikasi Halal terhadap Niat Beli Produk Kosmetik pada Generasi Z. Indonesian Journal of Economics, Business, Accounting, and Management, 01(04), 1–19. https://doi.org/10.63901/ijebam.v1i4.18
Candra Susanto, P., Ulfah Arini, D., Yuntina, L., & Panatap Soehaditama, J. (2024). Konsep Penelitian Kuantitatif: Populasi, Sampel, dan Analisis Data (Sebuah Tinjauan Pustaka). Jurnal Ilmu Multidisiplin, 3, 1–12. https://doi.org/10.38035/jim.v3i1
Darwis Agustriyana, Indra Taruna A, & Adam Faritzal. (2024). ANALISA KONSEP KEPEMIMPINAN DARI PERSEPSI GEN-Z DALAM MENENTUKAN ROLE MODEL KEPEMIMPINAN DI MASA MENDATANG. Jurnal Darma Agung. 32(1). http://dx.doi.org/10.46930/ojsuda.v32i1.4167
Dyah Setyaningsih, E., & Marwansyah, S. (2019). SYI’AR IQTISHADI The Effect of Halal Certification and Halal Awareness through Interest in Decisions on Buying Halal Food Products, 3(1). https://dx.doi.org/10.35448/jiec.v3i1.5515
Efendi, R. (2020). THE FACTORS OF INTENTION TO BUY HALAL-LABELED FOOD ON MUSLIM STUDENTS YOGYAKARTA, INDONESIA. Jurnal Ilmiah Ekonomi Islam, 6(1). https://doi.org/10.29040/jiei.v6i1.514
Firdaus, F. (2023). Analisis Halal Supply Chain Serta Pengaruhnya Terhadap Performance UMKM Makanan di Kabupaten Bekasi Analisis Halal Supply Chain Serta Pengaruhnya Terhadap Performance UMKM Makanan di Kabupaten Bekasi. Ekonomi, Manajemen, Dan Akuntansi, 9(October), 1101–1112. https://doi.org/10.35870/jemsi.v9i4.1239
Global Muslim population. (2025). https://Timesprayer.Com/En/Muslim-Population/
Halim, Abd., & Baroroh, N. (2021). Pariwisata Halal: Studi Komparatif Hotel Syariah di Yogyakarta dan Bali. Al-Manahij: Jurnal Kajian Hukum Islam, 15(1), 53–66. https://doi.org/10.24090/mnh.v15i1.4602
Hanifasari, D., Masudin, I., Zulfikarijah, F., Rumijati, A., & Restuputri, D. P. (2024). Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia. Journal of Islamic Marketing, 15(7), 1847–1885. https://doi.org/10.1108/JIMA-01-2023-0012
Indah, M., Rochmawati, N., & Lestari, W. (2024). Pengaruh Religiusitas terhadap Niat Pembelian Produk Keuangan Syariah dengan Mediasi Literasi Keuangan Syariah. Jurnal Rumpun Ekonomi Syariah, 7(1). https://doi.org/10.25299/syarikat.2024.vol7(1).15476
Iskandar Itan, Zamri Ahmad, Jaslin Setiana, & Handoko Karjantoro. (2023). Corporate governance, tax avoidance and earnings management:family CEO vs non-family CEO managed companies in Indonesia. 11(1). https://doi.org/10.1080/23311975.2024.2312972
Jadesola Ololade, A., Odunayo Paul, S., Tolulope Morenike, A., & Augustina Esitse, D. (2023). Bolstering the role of human resource information system on employees’ behavioural outcomes of selected manufacturing firms in Nigeria. Heliyon, 9(1). https://doi.org/10.1016/j.heliyon.2022.e12785
Kasus, S., Industri, P., Vristiyana, V. M., Ekonomi, F., Islam, U., & Agung, S. (2019). Pengaruh religiusitas dan pengetahuan produk halal terhadap penilaian produk halal dan minat pembelian produk halal. Jurnal Ekonomi Dan Bisnis, 20(1), 85–100. https://doi.org/10.30659/ekobis.20.1.85-100
Lembaga Pemeriksa Halal (LPH) LPPOM Sertifikasi Halal. (2025). https://Halalmui.Org/
Misrianti, R., Mustika, R. P., & Ali, A. (2018). Keragaman Sifat Kualitatif Dan Kuantitatif Sapi Kuantan Pada Berbagai Tingkatan Umur Dikecamatan Benai. Jurnal Peternakan, 15(2), 55. https://doi.org/10.24014/jupet.v15i2.4078
Mohamed, Y. H., Abdul Rahim, A. R., & Ma’aram, A. (2020). The effect of halal supply chain management on halal integrity assurance for the food industry in Malaysia. Journal of Islamic Marketing, 12(9), 1734–1750. https://doi.org/10.1108/JIMA-12-2018-0240
Nur Fitria, T., & Emy Prastiwi, I. (2022). PELATIHAN METODE PENELITIAN KUANTITATIF DALAM PENGERJAAN SKRIPSI BAGI MAHASISWA S1. Jurnal Al Basirah, 2(2), 72–82. https://doi.org/10.58326/jab.v2i2.40
Siahaan, A., & Dalimunthe, H. A. (2025). Pengaruh Gaya Kepemimpinan Otoriter Terhadap Motivasi Karyawan di Kafe Riverside. Indo-MathEdu Intellectuals Journal, 6(5), 7533–7537. https://doi.org/10.54373/imeij.v6i5.4066
Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Identifying Factors Driving the Adoption of Halal Meat Products by Generation Z in Indonesia
Pages: 120-129
Copyright (c) 2026 Andina Fasha, Wendy Wiranata Yang, Arienda Gitty Ramadani, Wisnu Yuwono
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
