Digital Ethnographic Exploration of Media Narratives: Shaping Investment Decisions in Halal Tourism Ecosystems
-
Yerik Afrianto Singgalen
*
Atma Jaya Catholic University of Indonesia, Jakarta,
Indonesia
(*) Corresponding Author
Abstract
This research investigates the influence of digital media narratives on investment decision frameworks within halal tourism ecosystems through digital ethnographic methodology. The study employs a comprehensive methodological approach incorporating systematic data collection across multiple digital platforms, including specialized forums, social media environments, and digital financial communities. Using mixed-methods analysis combining qualitative narrative assessment with quantitative lexicometric evaluation, the research reveals significant patterns in terminology frequency, with tourism-related terms dominating the discourse at 17,181 instances, followed by growth indicators (5,587), value measurements (4,678), and impact assessments (4,524). The business environment analysis identifies "tourism" as the predominant term (174 occurrences), followed by "muslim" (127) and "halal" (93), demonstrating fundamental market dynamics. Digital ethnographic analysis illuminates distinctive patterns in investment behavior through three interconnected phases: initial digital immersion, targeted observation of investor-content interactions, and in-depth narrative reception analysis. The findings demonstrate that digital media narratives fundamentally influence investment decisions through sophisticated platform interactions, with distinctive patterns emerging at intersections of Islamic principles and economic considerations. This research contributes to understanding investment dynamics within halal tourism markets while establishing robust parameters for culturally sensitive market development.
Downloads
References
Abed, S. S. (2024). Acceptance and use of Artificial Intelligence in Online Tourism Services by Generation Z in Saudi Arabia. IEEE Access, 12, 164533–164542. https://doi.org/10.1109/ACCESS.2024.3492001
Aversa, D. (2024). Scenario analysis and climate change: a literature review via text analytics. British Food Journal, 126(1), 271–289. https://doi.org/10.1108/BFJ-08-2022-0691
Basaraba, N. (2024). The rise of paranormal investigations as virtual dark tourism on YouTube. Journal of Heritage Tourism, 19(2), 287–309. https://doi.org/10.1080/1743873X.2023.2268746
Battour, M., Ratnasari, R. T., Ahmi, A., Sukmana, R., & Hendratmi, A. (2024). The current state of published literature on halal tourism and hospitality: a bibliometric review. Journal of Islamic Marketing, 15(4), 963–989. https://doi.org/10.1108/JIMA-02-2023-0054
Bhatt, S., & Dani, R. (2024). Social media and community engagement: Empowering local voices in regenerative tourism. Examining Tourist Behaviors and Community Involvement in Destination Rejuvenation, 113–122. https://doi.org/10.4018/979-8-3693-6819-0.ch009
Braunerhielm, L., Gibson, L., & Ryan Bengtsson, L. (2024). Geomedia Perspectives for Multiple Futures in Tourism Development. Media and Communication, 12. https://doi.org/10.17645/mac.8157
Breteler, A., & Kath, E. (2024). Blue light district: a digital ethnography of an online forum for male sex tourists. Feminist Media Studies. https://doi.org/10.1080/14680777.2024.2431595
Chen, J., Shrestha, R. K., Gardiner, S., & Vada, S. (2024). #Dolphins: communication and engagement in marine mammal tourism attractions. Asia Pacific Journal of Tourism Research, 29(11), 1333–1350. https://doi.org/10.1080/10941665.2024.2398694
Chen, L., Daud, W. S. A. B. W. M., & Arif, M. F. B. M. (2024). Examining Chinese Hainan Miao Ethnic Patterns: Embracing Nature’S Influence Through Ecological Themes, Shapes, and Colors in Design. Artseduca, 41(41), 122–136. https://doi.org/10.58262/ArtsEduca.4109
Chen, W., & Wu, M. (2024). Exploring the role of psychological ownership in tourists’ shift toward sustainable behavior in cultural tourism. Journal of Sustainable Tourism, 32(11), 2403–2422. https://doi.org/10.1080/09669582.2024.2341890
Ekonomou, G., & Halkos, G. (2023). Expanding the tourism energy growth nexus: an empirical analysis within the Eurozone. Environment, Development and Sustainability, 26(11), 27585–27605. https://doi.org/10.1007/s10668-023-03772-2
Fast, K., & Jansson, A. (2024). Working in the comfort zone: Understanding coworking spaces as post-digital, post-work and post-tourist territory. Digital Geography and Society, 7. https://doi.org/10.1016/j.diggeo.2024.100103
Florido-Benítez, L. (2024). Tourism promotion budgets and tourism demand: the Andalusian case. Consumer Behavior in Tourism and Hospitality, 19(2), 310–322. https://doi.org/10.1108/CBTH-09-2023-0142
Florido-Benítez, L., & del Alcázar Martínez, B. (2024). How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations. In Electronics (Switzerland) (Vol. 13, Issue 21). https://doi.org/10.3390/electronics13214151
Gillette, M. B., & Boyd, E. (2024). Mining for tourists in China: a digital ethnography of user-generated content from coal mining heritage parks. Journal of Heritage Tourism, 19(1), 1–19. https://doi.org/10.1080/1743873X.2023.2255691
Guo, W., & Qiu, L. (2024). Constructing extraordinary experience from everyday life: Zibo barbecue check-in vlogs’ digital narratives. Tourist Studies. https://doi.org/10.1177/14687976241281777
Haryanto, R., Anwar, M. M., Harisah, H., & Fadllan, F. (2024). Tourist satisfaction toward halal tourism: the role of tourism governance and branding. Journal of Islamic Marketing, 15(9), 2229–2244. https://doi.org/10.1108/JIMA-09-2023-0282
Hasnan, N., Kohda, Y., & Saad, S. (2024). Mapping the Future of Halal Supply Chain Management: A Biblioshiny R Application. Paper Asia, 40(1), 39–50. https://doi.org/10.59953/paperasia.v40i1(b).46
Hennida, C., Nauvarian, D., Saptari, N. O., & Sugianto Putri, R. (2024). The role of belief systems and misperceptions in halal tourism policy: evidences from Indonesia. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2352915
Herstanti, G., Suhud, U., & Handaru, A. W. (2024). Analyzing the Impact of Publicity and e-WOM on Indonesian Tourists’ Visit Intention to Seoul through Destination Awareness and Preference: A Structural Equation Modeling Approach. Journal of Applied Data Sciences, 5(4), 2143–2158. https://doi.org/10.47738/jads.v5i4.531
Honchar, L., Batchenko, L., Komarnitskyi, I., Verezomska, I., Zemlina, Y., & Danylenko, O. (2024). Peculiarities of the Formation of Investment Mechanisms in the Hotel and Restaurant Sphere in the Conditions of Global Transformations. In Economic Affairs (New Delhi) (Vol. 69, pp. 159–167). https://doi.org/10.46852/0424-2513.1.2024.18
Ironside, R., & Smith, F. (2024). Destabilising the home: place making, dark tourism and the spectral. Tourism Geographies. https://doi.org/10.1080/14616688.2024.2412547
Jain, V., & Mitra, A. (2024). Culinary narratives and community revitalization: The role of media in promoting sustainable gastronomy tourism. In Promoting Sustainable Gastronomy Tourism and Community Development (pp. 67–80). https://doi.org/10.4018/979-8-3693-1814-0.ch005
Jumani, Z. A. (2024). Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations. Journal of Islamic Marketing, 15(12), 3515–3542. https://doi.org/10.1108/JIMA-01-2024-0003
Khopid, M. A., Afwani, R., Dwiyansaputra, R., Nugraha, G. S., Sayuti, R. H., & Hananza Putrawan, F. A. (2024). The Roles of Hotel Industry and Travel Agents in a Scrum Team for an Integrated Halal Tourism Application Based on Android. In Proceedings - 2024 International Conference on Information Technology and Computing, ICITCOM 2024 (pp. 283–288). https://doi.org/10.1109/ICITCOM62788.2024.10762058
Kismawadi, E. R. (2024). Halal food industry and sustainability. In Economics and Environmental Responsibility in the Global Beverage Industry (pp. 170–197). https://doi.org/10.4018/979-8-3693-2149-2.ch010
Madjid, S. S., Nurwahidin, P., Jan, R. H., & Yama, A. (2024). Opportunities and Challenges in Developing Halal Food for Muslim Tourists in Tana Toraja: A Study on Sustainable Tourism. Jurnal Ilmiah Al-Syir’ah, 22(2), 170–185. https://doi.org/10.30984/jis.v22i2.3276
Maminirina Fenitra, R., Hati, S. R. H., Khan, G., Setyowardhani, H., Daryanti, S., & Ramayah, T. (2024). Determining intention to visit halal destinations from the perspective of the push-pull-mooring framework. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-07-2024-0682
Mohsin, A., Rodrigues, H., Penela, D., & Luz, A. (2024). Is halal tourism taking off in OIC and non-OIC countries? A systematic study of published research. Journal of Islamic Marketing, 15(4), 990–1012. https://doi.org/10.1108/JIMA-03-2023-0077
Nguyen, T. H. H., Ha, T. M., Dinh, C. H. N., & Hoang, S. D. (2024). Green voices in digital spaces: exploring the impact of knowledge sharing on sustainable engagement and eWOM in tourism. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-05-2024-0476
Osijo, I. U., Murwani, F. D., Djatmika, E. T., Sopiah, & Boonsayan, R. (2024). The Legal Politics of Halal Tourism in Thailand: The Impact of Digital Advertising Interventions on Consumer Intent, Recommendations, and Engagement in the Contemporary Era. MILRev: Metro Islamic Law Review, 3(2), 320–342. https://doi.org/10.32332/milrev.v3i2.9992
Papadaki, E. (2024). Promoting Green Tourism Synergies with Cultural and Creative Industries: A Case Study of Greece. Sustainability (Switzerland), 16(2). https://doi.org/10.3390/su16020633
Phan, T. A. (2024). The Muslim Culinary in Ho Chi Minh City: Production and Consumption Against the Backdrop of Tourism. Islamic Studies, 63(2). https://doi.org/10.52541/isiri.v63i2.3135
Rachmiatie, A., Setiawan, E., Zakiah, K., Saud, M., & Martian, F. (2024). Halal tourism ecosystem: networks, institutions and implementations in Indonesia. Journal of Islamic Marketing, 15(11), 3247–3265. https://doi.org/10.1108/JIMA-09-2023-0286
Ratnasari, R. T. (2024). Research trends of halal tourism: a bibliometric analysis. Journal of Islamic Accounting and Business Research. https://doi.org/10.1108/JIABR-08-2023-0246
Ritter, C. S. (2024). Locating the influencer: Place and platform in global tourism. In Locating the Influencer: Place and Platform in Global Tourism. https://doi.org/10.1108/9781802625974
Sapu, S., Aphathanakorn, A., & Thienmongkol, R. (2024). Digital learning platform for cultural heritage: new normal tourism for community. Journal of Cultural Heritage Management and Sustainable Development. https://doi.org/10.1108/JCHMSD-09-2022-0153
Solehudin, E., & Ahyani, H. (2024). Legal Compliance on Sharia Economics in Halal Tourism Regulations. Petita: Jurnal Kajian Ilmu Hukum Dan Syariah, 9(1), 58–79. https://doi.org/10.22373/petita.v9i1.224
Song, S., Sun, K. A., & Park, S. (2024). CEO stock option pay and risk-taking investment in the hospitality industry: The moderating effects of situational factors. International Journal of Tourism Research, 26(4). https://doi.org/10.1002/jtr.2666
Starodubrovskaya, I. V., & Sitkievich, D. A. (2024). Tourism and Modernization in the Northern Caucasus Republics — New Opportunities for Catch-up Development. Ekonomicheskaya Politika, 19(5), 84–113. https://doi.org/10.18288/1994-5124-2024-5-84-113
Sulong, Z., Chowdhury, M. A. F., Abdullah, M., & Hall, C. M. (2024). Constructing sustainable halal tourism composite performance index for the global halal tourism industry. Asia Pacific Journal of Tourism Research, 29(7), 852–868. https://doi.org/10.1080/10941665.2024.2350413
Sumaryadia, Hurriyati, R., Wibowo, L. A., Gaffar, V., & Rafdinal, W. (2024). Future Travel Intention Aligned with Halal Values: An Islamic Quality Model for Destinations. African Journal of Hospitality, Tourism and Leisure, 13(4), 860–868. https://doi.org/10.46222/ajhtl.19770720.573
Sunarmo, Thurisaina, M., Amri, A., & Sagita, A. (2024). Effects of Halal Awareness, Service Quality and Promotion on Visitor Decisions Through Destination Imagery as a Mediator. Indonesian Journal of Halal Research, 6(1), 13–25. https://doi.org/10.15575/ijhar.v6i1.19489
Sutono, A., Sumaryadi, Rahtomo, W., Puksi, F. F., & Permana, O. (2024). Re-modelling Muslim-friendly tourism value chain ecosystem: the case study of West Sumatera, Indonesia. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2361536
Suwarno, R. E. M. (2024). Colorful Escapism: Spatial Narrative and Experiencing Space in YouTube Web Series Mereka Yang Hidupkan Mimpi. SPAFA Journal, 8, a19–a34. https://doi.org/10.26721/spafajournal.eict4x3z9y
Talib, M. S. A. (2024). Halal tourism review from a supply chain management perspective. International Journal of Tourism Policy, 14(5), 441–448. https://doi.org/10.1504/IJTP.2024.140947
von Essen, E., & Peterson, J. (2024). Digital wildlife expeditions and their impact on human-wildlife relations: Inside the phenomenon of livestreaming an annual moose migration. Digital Geography and Society, 7. https://doi.org/10.1016/j.diggeo.2024.100097
Wan, F., & Li, J. (2024). Navigating the Digital Age: City Branding in the Era of Social Media and Digital Transformation. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-024-01795-2
Wang, L., Feng, X., & Zang, L. (2024). Does risk perception influence individual investors’ crowdfunding investment decision-making behavior in the metaverse tourism? Finance Research Letters, 62. https://doi.org/10.1016/j.frl.2024.105168
Wazin, Maskuroh, N., Peristiwo, H., & Suganda, A. D. (2024). Indonesian Sharia Tourism Towards a Sustainable Halal Industry. In Studies in Systems, Decision and Control (Vol. 524, pp. 901–911). https://doi.org/10.1007/978-3-031-54379-1_77
Wright-Ríos, E., & Martínez-Don, C. G. (2024). Posting the Journey to Juquila: Pilgrimage, Digital Devotion, and Social Media in Mexico. Latin American Research Review, 59(4), 910–929. https://doi.org/10.1017/lar.2024.8
Xu, A., Siddik, A. B., Sobhani, F. A., & Rahman, M. M. (2024). Driving economic success: Fintech, tourism, FDI, and digitalization in the top 10 tourist destinations. Humanities and Social Sciences Communications, 11(1). https://doi.org/10.1057/s41599-024-03978-3
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Digital Ethnographic Exploration of Media Narratives: Shaping Investment Decisions in Halal Tourism Ecosystems
Pages: 351-362
Copyright (c) 2025 Yerik Afrianto Singgalen
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
