Optimalisasi Tiktok Sebagai Media Pembelajaran Untuk Mendukung Dampak Psikologis dan Keuntungan Finansial
-
Nazmah Nazmah
*
Sekolah Tinggi Ilmu Manajemen Sukma, Medan,
Indonesia
- Aswin Akbar Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
- Dian Purnama Sari Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia (*) Corresponding Author
Abstract
This community service aims to optimize the use of TikTok as an interactive and economically potential learning medium for students and teachers at SMA Harapan 3 Medan. The primary issue identified was the participants' lack of understanding regarding the utilization of social media for educational purposes and monetization. The solution was provided through a workshop based on seven literacies: digital, technological, media, financial, informational, social, and cultural. The implementation methods included theoretical sessions, practical applications, evaluations through pre-tests and post-tests, and follow-up surveys. Results indicated an improvement in participants' understanding, with 85% of students able to create educational content after the training, and 70% of them understanding monetization strategies. The workshop also motivated 60% of teachers to consider social media as a teaching aid. The impact of this activity is expected to continue in adaptive learning and the creative economy in the digital er.
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