Pemasaran Tempat Wisata Janda Desa Danda Jaya Kecamatan Rantau Bedauh Barito Kuala


  • Syafril Djaelani ASMI Citra Nusantara Banjarmasin, Kalimantan Selatan
  • Madayan Madayan ASMI Citra Nusantara Banjarmasin, Kalimantan Selatan
  • Salahudin Bahri ASMI Citra Nusantara Banjarmasin, Kalimantan Selatan
Keywords: Marketing Mix, Marketing Communications, BUMDes, Agrotourism Mushrooms

Abstract

Activity Community Services is a Management Training and Marketing Places in Danda village Rantau Jaya subdistrict Bedauh expected increase knowledge of SMEs, managers and officials BUMDes village in managing and marketing agro-tourism mushrooms produced by farmers. The method used in community service activities are a combination of prensentasi, Dialok interkatif and debriefing between presenters with the trainees. One marketing technique that can be used is the marketing mix is ​​a blend of a number of marketing tools that companies use to convince the object of marketing or the intended target market. SMEs and BUMDes can increase sales by paying attention to the product, price, place and promotion. In the market products the marketing mix elements coupled with the People, Process and Customer Service. The combination of marketing mix will be able to increase the volume of sales of products and services for SMEs in the District of Barito Kuala Bedauh Rantau South Kalimantan

References

Abdullah, Thamrin dan Francis Tantri, “Manajemen Pemasaran”, 2012, Edisi 1, Cetakan 3, Rajawali Pers, Jakarta

Agunggunanto, Edy Yusuf, Fitrie Arianti, Edi Wibowo Kushartono, dan Darwanto, 2016, “Pengembangan Desa Mandiri Melalui Pengelolaan Badan Usaha Milik Desa (BUMDes)”, JDEB, Vol. 13, No. 1.

Agustiningrum, Tri Eka dan Anniesa Dien Rahmawati (2019), “Peningkatan Sektor Pariwisata Kabupaten Sragen melalui Pengembangan Booklet Pariwisata Berbahasa Perancis” Jurnal Abdimas 23 (2): 139-151

Andajani, Erna, Fitri Novika Widjaja2, Andriani Eko Prihatiningrum, 2017, “Pengembangan Potensi Desa Wisata melalui Analisa SWOT Di Kecamatan Kalitidu Bojonegoro”, Jurnal Seminar Nasional dan Gelar Produk | SENASPRO

Anoraga, Pandji. 2000. Manajemen Bisnis. PT. RinekaCipta , Jakarta.

Benyamin, Pramono, 2017,” Pola Komunikasi Organisasi Pemasaran Pariwisata Situ Ciburuy Padalarang”, Jurnal Dharmakarya: Aplikasi Ipteks untuk Masyarakat Vol. 6, No. 1, Maret: 5 – 9

Kaswan, 2011,“Pelatihan dan Pengembangan”, Cetakan 1, Alfabeta, Bandung

Kottler, Philip dan Kevin L Keller, 2009, “Manajemen Pemasaran” Edisi 12 Jilid 1, PT Indeks, Jakarta

Pendit.Nyoman S, 1990. Ilmu Pariwisata “Sebuah Pengantar Perdana” .Jakarta: PT. Pradana Paramita.

Spillane, Jamaes J. 1993, “Ekonomi Pariwisata: Sejarah dan Prospeknya” . Yogyakarta: Kanisius.

Syafril, 2019. “Mengapa Memilih Pembiayaan Syariah”, Penerbit Qiara Media, Pasuruan

https://www.tempo.co/bbc/5578/wisata-kunang-kunang-naik-daun-tapi-serangga-ini-bisa-punah-akibat-aktivitas-turisme

https://kumparan.com/lampunggeh/wisata-durian-lampung-selatan-bayar-rp-60-ribu-makan-sepuasnya-1seI7pXM1sh

http://abdipersadafm.co.id/2019/07/26/desa-danda-jaya-budidayakan-janda/


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Pemasaran Tempat Wisata Janda Desa Danda Jaya Kecamatan Rantau Bedauh Barito Kuala

Published
2020-06-29
Section
Articles