Perancangan Strategi Digital Marketing Bisnis pada UMKM Warung Jaka Tingkir
- Alfiona Alfiona Universitas Internasional Batam, Batam, Indonesia
-
Yuli Indah Fajar Dini
*
Universitas Internasional Batam, Batam,
Indonesia
(*) Corresponding Author
Abstract
In the 4.0 era, it is increasingly prevalent with the existence of new strategies in the business world or business, especially the food business, this strategy is Digital Marketing Strategic. Which strategy can make changes and new developments to the food business or business. Digital Marketing can help business owners or businesses to be able to reach a wider target market and also be able to carry out more efficient promotional targets. For this reason, the design and introduction of Digital Marketing is made so that the owner of this business or food business can develop his business more broadly and more efficiently. Which in this strategy makes various ways of promotion on social media. The object used as the location of devotion is Warung Jaka Tingkir. In this service, the author carried out various ways of promotion that had not previously been done by business owners such as creating Instagram along with feeds, creating location points on Google Maps and other promotional methods. The results obtained after digital marketing are the increasing insight and the increase in business income.
Downloads
References
Aliyah, A. H. (2022). Peran Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Kesejahteraan Masyarakat. WELFARE Jurnal Ilmu Ekonomi, 3(1), 64–72. https://doi.org/10.37058/wlfr.v3i1.4719.
Dan, C., Di, S., & Purwojati, D. (2022). Strategi Pemasaran Melalui Marketplace Dalam Upaya Peningkatan Penjualan Pada Umkm Alat Pertanian Jurnal Jppmi P-Issn 2828-4038 | E-Issn 2828-3902. 1(2), 1–12.
Hamidah, Q. R., Sejati, A. T. P., & Mujahidah, A. Z. (2019). The Development of Small and Medium Businesses (MSMEs) Based on Tecnology to Deal with The Industrial Revolution 4.0. Social, Humanities, and Educational Studies (SHEs): Conference Series, 2(1), 345. https://doi.org/10.20961/shes.v2i1.38431.
Idayu, R., Husni, M., & Suhandi, S. (2021). Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Untuk Meningkatkan Perekonomian Masyarakat Desa di Desa Nembol Kecamatan Mandalawangi Kabupaten Pandeglang Banten. Jurnal Manajemen STIE Muhammadiyah Palopo, 7(1), 73. https://doi.org/10.35906/jm001.v7i1.729.
Karunia, A., & Yasmin, A. (2021). Riset Pasar Terhadap Inovasi Produk Di Tengah Pandemi Covid-19 Pada Ikm Kota Tegal (Studi Kasus Pada Industri Kecil Dan Menengah 3Gen). Monex: Jurnal of Accounting Research, 10(2), 156–164.
Nabilla A. G, A. T. (2021). Strategi Pemasaran Dalam Upaya Meningkatkan Pendapatan Pada Diva Karaoke Rumah Bernyanyi. Kritis, 5, 21–40.
Nastain, M. (2017). Branding Dan Eksistensi Produk (Kajian Teoritik Konsep Branding Dan Tantangan Eksistensi Produk). CHANNEL: Jurnal Komunikasi, 5(1), 14–26. https://doi.org/10.12928/channel.v5i1.6351.
Pranata, I. W. D. R., & Pramudana, K. A. S. (2018). Peran Kesadaran Merek (Brand Awareness) Dalam Memediasi Hubungan Iklan Oppo Dengan Niat Beli Konsumen. E-Jurnal Manajemen Universitas Udayana, 7(10), 5230. https://doi.org/10.24843/ejmunud.2018.v07.i10.p02.
Rahadi, D. R., & Zanial. (2017). Social Media Marketing dalam Mewujudkan E-Marketing. Journal Marketing, 8(4), 71–72.
Riyani, D., Larashat, I., & Juhana, D. (2021). The Influence of Menu Variation and Service Quality on Guest Satisfaction. Majalah Bisnis & IPTEK, 14(2), 94–101.
Srijani, K. N. (2020). Peran UMKM (Usaha Mikro Kecil Menengah) Dalam Meningkatkan Kesejahteraan Masyarakat. EQUILIBRIUM : Jurnal Ilmiah Ekonomi Dan Pembelajarannya, 8(2), 191. https://doi.org/10.25273/equilibrium.v8i2.7118.
Tasruddin, R., Pengajar, S., Jurusan, P., Komunikasi, I., Dakwah, F., & Komunikasi, D. (2017). Tren Periklanan Di Media Sosial (Ramsiah Tasruddin) TREN PERIKLANAN DI MEDIA SOSIAL. Jurnal Komodifikasi , 5, 15–20.
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Widya Cipta, 2(2), 271–278. http://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Perancangan Strategi Digital Marketing Bisnis pada UMKM Warung Jaka Tingkir
Pages: 109-114
Copyright (c) 2022 Alfiona Alfiona, Yuli Indah Fajar Dini
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
