Pemberdayaan BUMDes dan UMKM Desa Kace Timur Melalui Promosi Produk Berbasis Digital
-
Darman Saputra
*
Universitas Bangka Belitung, Bangka,
Indonesia
- Hamsani Hamsani Universitas Bangka Belitung, Bangka, Indonesia
- Ari Agung Nugroho Universitas Bangka Belitung, Bangka, Indonesia
- Dony Yanuar Universitas Bangka Belitung, Bangka, Indonesia
- Ary Fakturrachman Aryansyah Universitas Bangka Belitung, Bangka, Indonesia (*) Corresponding Author
Abstract
In line with the pattern of the community partnership program which is a problem solver, sustainable for the target group of strategic partners economically which includes business management, marketing so that people can live economically independently, moreover BUMDes is also one of the pillars of the village economy, therefore BUMDes must the main tasks and functions are strengthened, one way to do this is by creating or giving a touch of professional management in carrying out every business activity, one of which is the implementation of modern information technology-based marketing management, namely empowering through socialization, education and mentoring wrapped in the program this community partnership. This community partnership program was implemented in East Kace Village, located in West Mendo District, Bangka Regency, Bangka Belitung Islands Province, Indonesia with the target partners being the management or managers of the Berdikari Village-Owned Enterprises. Initial preparations were carried out by coordinating and socializing activities including meetings with village officials, both customary and official, the Village Consultative Body, Community Empowerment Institutions, as well as several lingsir and local community leaders regarding the implementation of this program which includes: objectives, benefits, targets, flow of activities of this community partnership program. Preparation also includes planning the place and facilities and infrastructure needed during the activity process.
Downloads
References
Adawiyah, R. (2018). Strategi Pengembangan Badan Usaha Milik Desa (BUMDes) Berbasis Aspek Modal Sosial (Studi pada BUMDes Surya Sejahtera, Desa Kedungturi, Kecamatan Taman, Kabupaten Sidoarjo). Universitas Airlangga.
Adwitya Sanjaya, P. K. (2018). Etika Bisnis Dan Entrepreneurship Dalam Pembangunan Ekonomi Bali: Dalam Perspektif Hindu. Dharmasmrti: Jurnal Ilmu Agama Dan Kebudayaan, 18(1), 93– 101. https://doi.org/10.32795/ds.v1i18.106
Asis, P. H., Marjani, M., & Ma’ruf, A. A. (2020). Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 2(2), 345– 352
Herawati, N. T., Kurniawan, P. S., Sujana, E., Dewi, P. E. D. M., & Dewi, L. G. K. (2020). Pemanfaatan Financial Technology Dalam Pengelolaan Keuangan Usaha Mikro Dan Kecil. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 2(2), 179–186.
Krisna, A. (2018a). Metode Mudah Memahami Pengantar Ekonomi Makro (P. S. Wibawa, Ed.; 1st ed.). CV Sastra Darmastuti.
Prasetyo, B., & Trisyanti, D. (2018). Revolusi Industri 4.0 Dan Tantangan Perubahan Sosial. IPTEK Journal of Proceedings Series. No. 5
Satya, V. E. (2018). Strategi Indonesia Menghadapi Industri 4.0. Info Singkat, 10(9), 19–24.
Setyobakti, M. (2018). Identification of Business Enterprises Bumdes Based on Social and Economic Aspect (Case Study at Bumdes Ijen Lestari Tamansari Village District of Banyuwangi). Jurnal Ilmiah Bidang Akuntansi Dan Manajemen (JEMA), 14(2).
Suwardana, Hendra. (2017). Revolusi Industri 4.0 Berbasis Revolusi Mental. Tuban: Universitas PGRI Ronggolawe. Vol.1, No.2
Suryanto, R. (2018). Peta jalan BUMDES sukses. Yogyakarta: PT Syncore Indonesia.
Zandri, L. P., Putri, N. D. N., & Fahmi, R. A. (2018). Strategi Pengembangan Badan Usaha Milik Desa (Bumdes) Dharma Utama.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pemberdayaan BUMDes dan UMKM Desa Kace Timur Melalui Promosi Produk Berbasis Digital
Pages: 6-10
Copyright (c) 2022 Darman Saputra, Hamsani Hamsani, Ari Agung Nugroho, Ary Fakturrachman Aryansyah, Dony Yanuar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
