Peningkatan Kemampuan Pengelolaan Usaha UMKM Melalui Pelatihan Manajemen, Keuangan dan Digital
-
Wan Mariatul Kifti
*
Universitas Royal, Kisaran,
Indonesia
- Rohminatin Rohminatin Universitas Royal, Kisaran, Indonesia
- Amalia Amalia Universitas Royal, Kisaran, Indonesia (*) Corresponding Author
Abstract
−This community service program was conducted for Micro, Small, and Medium Enterprises (MSMEs) in Sei Silau Timur Village, primarily engaged in home-based culinary businesses and small-scale trading. Based on the preliminary assessment, the main challenges faced by the participants included limited business management skills, the absence of systematic financial record-keeping, and inadequate utilization of digital technology for product marketing, which hindered business growth and competitiveness. To address these issues, the program provided training on business management, basic financial record-keeping, and social media-based digital marketing. The activities were implemented through socialization sessions, hands-on practice, and interactive discussions tailored to the participants' needs. The program involved 50 MSME participants. The evaluation results indicated that participants' level of understanding reached 85% in business management, 80% in basic financial management, and 78% in digital marketing after completing the training. Furthermore, participants demonstrated the ability to prepare simple financial records and gained a better understanding of utilizing social media as a marketing tool. These findings indicate that the community service program effectively enhanced the participants' competencies in managing their businesses, thereby contributing to improved business competitiveness and supporting the sustainable economic empowerment of the local community.
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