Pengembangan Platform Kelayo dengan Metode Design Thinking untuk Meningkatkan Pengalaman Wisata
-
Dicky Anthony
*
Universitas Putera Batam, Batam,
Indonesia
- Ulfatun Nisa Universitas Bina Sarana Informatika, Bekasi, Indonesia
- Aminudin Muhibbullah Universitas Muhammadiyah Malang, Malang, Indonesia
- Muhamad Ahdi Nur Fikri Universitas Amikom Purwokerto, Banyumas, Indonesia
- Excel Ervina Desty Universitas Putera Batam, Batam, Indonesia
- Mutiara Nabila Adharin Universitas Gadjah Mada, Yogyakarta, Indonesia (*) Corresponding Author
Abstract
Kelayo platform was developed to address common problems faced by tourists in Yogyakarta, such as the difficulty of obtaining complete and reliable information about tourist destinations, as well as the risk of fraud from unverified services. This research aims to enhance the tourist experience by providing a digital solution that integrates accommodation, transportation, and tour guide services into a single platform. The methodology used is Design Thinking, which includes the stages of Empathize, Define, Ideate, Prototype, and Test. Research data were collected through observations and interviews with tourists and local tourism stakeholders. The interview results were used to identify the main needs and problems that formed the basis for the development of the application's features. The study results indicate that the implementation of the Kelayo platform can reduce trip planning time by up to 35%, with an increase in user satisfaction reflected by a score of 80 on the System Usability Scale (SUS) evaluation. Additionally, the service verification feature reduces the risk of fraud by up to 50%, providing a sense of safety and convenience for users. The main contribution of this research is to offer a digital-based solution that improves transparency and efficiency in the tourism industry in Yogyakarta. Further development recommendations include involving a broader range of users and continuous testing to ensure the platform's relevance to the dynamic needs of tourists. This research demonstrates that the Design Thinking method is effective in designing an intuitive user interface that meets user needs.
Downloads
References
R. A. Mokoginta, R. J. Poluan, and R. M. . Lakat, “Pengembangan kawasan wisata bahari (Studi : Kecamatan Nuangan Kabupaten Bolaang Mongondow Timur),” Spasial, vol. 7, no. 3, pp. 325–334, 2020.
H. Fadilla, “Pengembangan Sektor Pariwisata untuk Meningkatkan Pendapatan Daerah di Indonesia,” Benefit J. Bussiness, Econ. Financ., vol. 2, no. 1, pp. 36–43, 2024, doi: 10.37985/benefit.v2i1.375.
S. Jorgi, A. S, and N. Zulkarnaim, “Pengembangan Aplikasi Mobile Layanan Pariwisata Lokal Sulawesi Barat Menggunakan Framework Flutter,” J. Komput. dan Inform., vol. 10, no. 2, pp. 114–121, 2022, doi: 10.35508/jicon.v10i2.6623.
K. Godtman and D. Ioannides, Enhancing Accessibility in Tourism & Outdoor Recreation: A Review of Major Research Themes and a Glance at Best Practice, vol. 5, no. 6. 2019. doi: 10.13140/RG.2.2.34744.83201.
G. Sekar Dewantari, “UMKM Lifestyle Center Di Yogyakarta Dengan Pendekatan Green Building,” UMKM Lifestyle Cent. Di Yogyakarta Dengan Pendekatan Green Build., 2023, [Online]. Available: https://eprints2.undip.ac.id/id/eprint/15017/
A. Wicaksono, “New Normal Pariwisata Yogyakarta,” Kepariwisataan J. Ilm., vol. 14, no. 03, pp. 139–150, 2020, doi: 10.47256/kepariwisataan.v14i03.59.
T. B. Ayu and N. Wijaya, “Penerapan Metode Design Thinking pada Perancangan Prototype Aplikasi Payoprint Berbasis Android,” MDP Student Conf., vol. 2, no. 1, pp. 68–75, 2023, doi: 10.35957/mdp-sc.v2i1.4065.
F. E. Putri, M. F. Zelvia, N. R. A. C. Kumala, and K. Khusaini, “Metode Design Thinking pada Perancangan Media Pembelajaran Ular Tangga IPA (ULTAPA) sebagai Peluang Peningkatan Literasi dan Numerasi Siswa SMP,” J. Innov. Teach. Prof., vol. 2, no. 1, pp. 55–64, 2024, doi: 10.17977/um084v2i12024p55-64.
S. Sunarti, M. Damayanti, L. Esariti, M. Rahdriawan, and N. C. Medina, “Tantangan Pengembangan Wisata Berdasarkan Dinamika Partisipasi Masyarakat Desa Montongsari, Kabupaten Kendal,” J. Pembang. Wil. dan Kota, vol. 18, no. 4, pp. 367–380, 2022, doi: 10.14710/pwk.v18i4.49740.
Hendi Prasetyo and Muhammad Bachtiar Rifai, “Urgensi implementasi smart tourism untuk kemajuan pariwisata Indonesia,” J. Tour. Econ., vol. 5, no. 2, pp. 147–160, 2022, doi: 10.36594/jtec/5zvqmg87.
J. Prihatna and S. Marwa, “Web Based Kampar Regency Tourism Information System,” J. Eng. Sci. Technol. Manag., vol. 4, no. 1, pp. 2828–7886, 2024, [Online]. Available: https://jes-tm.org/index.php/jestm/index
I. Yulianingrum and I. F. Deni, “Efektivitas Digitalisasi Dalam Pengembangan Wisata Mikie Holiday Berastagi,” Hudan Lin Naas J. Ilmu Sos. dan Hum., vol. 5, no. 1, p. 119, 2024, doi: 10.28944/hudanlinnaas.v5i1.1789.
Y. Z. Surentu, D. M. D. Warouw, and M. Rembang, “Pentingnya Website Sebagai Media Informasi Destinasi Wisata Di Dinas Kebudayaan Dan Pariwisata Kabupaten Minahasa,” Acta Diurna Komun., vol. 2, no. 4, pp. 1–17, 2020, [Online]. Available: https://ejournal.unsrat.ac.id/index.php/actadiurnakomunikasi/article/view/31117/29843
Izzati Mufida and Rizka Ramayanti, “Implementasi Design Thinking Dalam Menciptakan Inovasi Sign Language Translantor,” IKRA-ITH Teknol. J. Sains dan Teknol., vol. 7, no. 3, pp. 13–22, 2023, doi: 10.37817/ikraith-teknologi.v7i3.3229.
A. Maniek, A. Triayudi, and A. Rubhasy, “Penerapan Metode Design Thinking Dalam Rancang Aplikasi Penanganan Laporan Pencurian Barang Berharga Di Polsek Sukmajaya,” JIPI (Jurnal Ilm. Penelit. dan Pembelajaran Inform., vol. 6, no. 2, pp. 267–276, 2021, doi: 10.29100/jipi.v6i2.2026.
S. Ansori, P. Hendradi, and S. Nugroho, “Penerapan Metode Design Thinking dalam Perancangan UI/UX Aplikasi Mobile SIPROPMAWA,” J. Inf. Syst. Res., vol. 4, no. 4, pp. 1072–1081, 2023, doi: 10.47065/josh.v4i4.3648.
M. A. Kasri, Y. Novan, and I. A. Ramadhani, “Penerapan Model Design Thinking pada Pengembangan Media Pembelajaran Berbasis Macro Media Flash,” vol. 2, no. 2, 2021.
M. Nurdin, D. Asmarajati, and I. Ahmad Ihsanuddin, “Journal of Information System and Computer PENERAPAN METODE DESIGN THINKING PADA PERANCANGAN USER INTERFACE WEBSITE E-NASHAT,” vol. 3, no. 2, pp. 6–17, 2023
S. D. Pratama, L. Lasimin, and M. N. Dadaprawira, “Pengujian Black Box Testing Pada Aplikasi Edu Digital Berbasis Website Menggunakan Metode Equivalence Dan Boundary Value,” J-SISKO TECH (Jurnal Teknol. Sist. Inf. dan Sist. Komput. TGD), vol. 6, no. 2, p. 560, 2023, doi: 10.53513/jsk.v6i2.8166.
K. M. Ghufron, W. A. Kusuma, and F. Fauzan, “Penggunaan User Persona Untuk Evaluasi Dan Meningkatkan Ekspektasi Pengguna Dalam Kebutuhan Sistem Informasi Akademik,” SINTECH (Science Inf. Technol. J., vol. 3, no. 2, pp. 90–99, 2020, doi: 10.31598/sintechjournal.v3i2.587.
R. F. A. Aziza, “Analisis Kebutuhan Pengguna Aplikasi Menggunakan User Persona Dan User Journey,” Inf. Syst. J., vol. 3, no. 2, pp. 6–10, 2021, doi: 10.24076/infosjournal.2020v3i2.420.
R. P. Sutanto, “Analisis User Flow pada Website Pendidikan: Studi Kasus Website DKV UK Petra,” Nirmana, vol. 22, no. 1, pp. 41–51, 2022, doi: 10.9744/nirmana.22.1.41-51.
W. Hermawansyah and E. Kusmara, “Perancangan Desain User Interface & User Experience Pada Website Epic Tour Dengan Menggunakan Metode User Centered Design (UCD),” Informatics, Sci. Technol. J. (Jurnal GERBANG STMIK Bani Saleh), vol. 12, no. 2, pp. 48–55, 2022.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengembangan Platform Kelayo dengan Metode Design Thinking untuk Meningkatkan Pengalaman Wisata
Pages: 575-584
Copyright (c) 2024 Dicky Anthony, Ulfatun Nisa, Aminudin Muhibbullah, Muhamad Ahdi Nur Fikri, Excel Ervina Desty, Mutiara Nabila Adharin
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
