Pengaruh Ketersediaan Barang dan Persepsi Harga Terhadap Keputusan Pembelian Ponsel
-
Asmaul Husna
*
Sekolah Tinggi Ilmu Ekonomi Bina Karya, Tebing Tinggi,
Indonesia
- Fadila Syafitri Sekolah Tinggi Ilmu Ekonomi Bina Karya, Tebing Tinggi, Indonesia
- Sarwoto Sarwoto Sekolah Tinggi Ilmu Ekonomi Bina Karya, Tebing Tinggi, Indonesia
- Limega Candrassa Sekolah Tinggi Ilmu Ekonomi Bina Karya, Tebing Tinggi, Indonesia (*) Corresponding Author
Abstract
The purpose of this study was to determine whether the availability of goods and price perceptions affect purchasing decisions at the Habib Ponsel Store. SPSS version 25 software was used in this study. Non-probability sampling combined with accidental sampling was the sampling technique used. Using the Taro Yamane formula to collect data. The respondents in question were customers at the Habib Ponsel store. Instrument Test Analysis (Validity Test and Reliability Test), Classical Assumptions, Normality, Multicollinearity, Heteroscedasticity, Multiple Linear Regression Analysis, Coefficient of Determination, t-test and f-test were all used in the data analysis methodology of this study. The findings of this study are as follows: 1. Availability of Goods is a consideration in making a purchase. 2. Price perception is considered appropriate for making a purchase. 3. Availability of goods and price perception are considerations when making a purchase. The test results that have been carried out show that the t-value for the variable of goods availability (X1) is 7.201, t-table 1.987, thus t-count is greater than t-table, significant value 0.000 <0.05, then Ho is rejected and H1 is accepted, meaning that the availability of goods (X1) has a positive and significant effect on purchasing decisions (Y). The price perception variable (X2) shows a t-value of 5.142, t-table 1.987, thus t-count is greater than t-table, significant value 0.000 <0.05, then Ho is rejected and H2 is accepted, meaning that price perception (X2) has a positive and significant effect on purchasing decisions (Y). The variables of goods availability (X1) and price perception (X2) obtained significant results on purchasing decisions, the results of this study showed a calculated F value of 108.722, Ftable 3.10 thus Fcount is greater than Ftable, the significant value is 0.000 <0.05 then Ho is rejected and H3 is accepted meaning that the availability of goods (X1) and price perception (X2) simultaneously have a significant effect on purchasing decisions (Y).
Downloads
References
Akbar, Y. R., Mulyana, S., & Kasogi, A. (2023). Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Pada 26 Store Pekanbaru. Jurnal Bisnis Manajemen Akuntansi, 3(2), 39–46.
Amelia, D., R, K., Simatupang, N., Sinuraya, B. J., & Rahmat. (2020). Pengaruh Harga, Citra Merek Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pt. Jne Cabang Medan. Jurnal Manajemen, 7(1), 11–24.
Defrizal, & Antika, E. D. (2022). Pengaruh Kualitas Produk Dan Harga Terhadap Volume Penjualan Beras Premiun Di Perusahaan Umum Bulog Kantor Wilayah Lampung. Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, TEknologi, Dan Pendidikan, 1(9), 1771–1780.
Dewi, N. N., & Wibowo, R. (2021). Pengaruh Persepsi Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Minimarket. Jurnal Ecopreneur.12 Fakultas Ekonomi Dan Bisnis, 4(1), 30–52.
Ekasari, R., & Putri, T. A. (2021). Pengaruh kualitas pelayanan, persepsi harga, dan lokasi terhadap keputusan pembelian konsumen. Jurnal Fakultas Ekonomi Dan Bisnis UMAHA, 3(2), 266–277.
Indrawan, D., & Jalilah, S. R. (2021). Metode Kombinasi/Campuran Bentuk Integrasi Dalam Penelitian. Jurnal Studi Guru Dan Pembelajaran, 4(3), 735–739. https://doi.org/10.30605/jsgp.4.3.2021.1452
Jayanti, F. C., & Hayuningtias, K. A. (2023). Peran lokasi, kelengkapan produk dan persepsi harga terhadap keputusan pembelian (Studi Pada Konsumen Cv Anda Putra Tlogosari Semarang). Jurnal Penelitian Pendidikan Dan Ekonomi, 20(02), 158–168.
Mukti, A., & Aprianti, K. (2021). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Kedai Kirani Coffee. Jurnal Bina Manajemen, 10(1), 229–245.
Pardede, R., & Haryadi, T. Y. (2021). Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen. Jurnal Ekobistek, 10(1), 132–135. https://doi.org/10.35134/ekobistek.v10i2.114
Rahayu, F., Fitri, I. A., Sarwoto, & Cen, C. C. (2024). Pengaruh Ketersediaan Barang Dan Display Produk Terhadap Store Atmosphere Serta Implikasi Pada Impulse Buying. Berajah Journal, 835–846.
Ramadona, S., & Winarno, S. H. (2024). Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Keinginan Membeli Konsumen : Studi Kasus PT Sumber Alfaria Trijaya. Jurnal Administrasi Bisnis, 4(1), 26–33.
Siregar, K., Prayoga, Y., & Syahputra, R. (2025). Pengaruh Ketersediaan Barang , Personal Selling Dan Display Produk Terhadap Keputusan Pembelian Pada Safari Collection. Journal Of Management, 8(1), 1457–1469.
Tandijo, M. M. L., Efrata, T. C., & Padmawidjaja, L. (2023). Pengaruh Persepsi Harga, Lokasi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan LEOPHONE. Jurnal Manajemen Dan Start-Up Bisnis, 8(4), 381–394.
Teguh Afwan, M., & Budi Santosa, S. (2019). Analisis Pengaruh Kualitas Produk, Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening. Diponegoro Journal of Management, 8(1), 1–10. http://ejournal-s1.undip.ac.id/index.php/dbr
Wendra, R., Pratiwi, W., Jesika, S., Marlina, E., & Zulkifli. (2023). Pengaruh Ketersediaan Barang dan Harga terhadap Volume Penjualan Gas LPG Pangkalan Usaha Muda Muara Bungo. 7(1).
Winarsih, R., Mandey, S. L., & Wenas, R. S. (2022). Pengaruh Persepsi Harga, Kualitas Makanan, Dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Dabu – Dabu Lemong Resto Dan Coffee Kawasan Megamas Di Manado. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 388. https://doi.org/10.35794/emba.v10i3.41953
Wulandari, N. T., Nuringwahyu, S., & Zunaida, D. (2021). Pengaruh citra merek, kualitas produk, promosi, dan harga terhadap keputusan pembelian. JIAGABI, 10(2), 94–100.
Yani, M. A., & Subandoro, A. (2022). Analisis Pengaruh Ketersediaan Produk Dan Keakuratan Harga Terhadap Keputusan Pembelian Di Super Indo Cabang Semolowaru. Jurnal Syntax Admiration, 3(7).
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Ketersediaan Barang dan Persepsi Harga Terhadap Keputusan Pembelian Ponsel
Pages: 596-604
Copyright (c) 2025 Asmaul Husna, Fadila Syafitri, Sarwoto Sarwoto, Limega Candrassa
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
