Pengaruh Kualitas Jasa dan Keputusan Konsumen Terhadap Loyalitas Konsumen Pada PT Sekawan Jaya Lestari


  • Muhamad Affan Sekolah Tinggi Ilmu Ekonomi Bima, Nusa Tenggara Barat, Indonesia
  • Muhajirin Muhajirin * Mail Sekolah Tinggi Ilmu Ekonomi Bima, Nusa Tenggara Barat, Indonesia
    • (*) Corresponding Author
DOI: https://doi.org/10.47065/jbe.v1i3.435
Keywords: Service Quality; Consumer Decisions; Consumer Loyalty

Abstract

Services are a part of human needs that are very much needed by humans, for now the service sector provides a good contribution to economic growth both nationally and internationally. This study aims to determine the effect of service and consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari Kota Bima. The sample used was 96 respondents. This type of research is associative with a quantitative approach. The technique of using data uses a questionnaire. Methods of data using simple random sampling method. The data analysis technique used validity test, reliability test, multiple regression analysis, and significant test. The results of this research indicate that: 1. There is an effect of service quality on consumer loyalty at PT Sekawan Jaya Lestari. 2. the influence of consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari. 3. The influence of service quality and consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari.

Downloads

Download data is not yet available.

References

Griffin, Jill. 2003. Costumer Loyalty: Menumbuhkan & Mempertahankan Kestiaan Pelanggan. Dialihbahasakan oleh : Dwi Kartini Yahya. Jakarta : Erlangga.

Hasan, Iqbal. 2002. Pokok-pokok Materi Teori Pengambilan Keputusan. Jakarta: Ghalia Indonesia.

Kotler, P. & Keller, K.L. 2007. Manajemen. Edisi -12, Jilid 2. Jakarta: Indeks.

Lupiyoadi, Rambat. 2001. Manajemen Pemasaran Jasa : Teori Dan Praktek. Jakarta : Salemba Empat.

Robinette, S & Brand C., 2009, Emotion Marketing : The Hallmark Way of Customers for Life, New York: The Free Press.

Sriwarningsih, Enggal et. Al (2006). Journal The Winner : Pengaruh Perilaku Pembelian Mahasiswa Terhadap Keputusan Pembelian Komputer Notebook di Lingkungan Mahasiswa Bina Nusantara. Vol.7 No.1, Maret pp. 14 – 25. Jakarta.

Tjiptono, Fandy. 2005. Prinsip-prinsip Total Quality Service. Yogyakarta: Andi.

Tjiptono, Fandy dan Chandra, Gregoriurs, (2012). Pemasaran Strategik. Andi : Yogyakarta


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Pengaruh Kualitas Jasa dan Keputusan Konsumen Terhadap Loyalitas Konsumen Pada PT Sekawan Jaya Lestari

Dimensions Badge
Article History
Submitted: 2020-08-12
Published: 2020-10-20
Abstract View: 1 times
PDF Download: 5 times
How to Cite
Affan, M., & Muhajirin, M. (2020). Pengaruh Kualitas Jasa dan Keputusan Konsumen Terhadap Loyalitas Konsumen Pada PT Sekawan Jaya Lestari. Journal of Business and Economics Research (JBE), 1(3), 226-232. https://doi.org/10.47065/jbe.v1i3.435
Issue
Vol 1 No 3 (2020): Oktober 2020
Pages: 226-232
Section
Articles

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).