Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Produk H Group Indonesia di Kota Bima
- Jumaidin Jumaidin Sekolah Tinggi Ilmu Ekonomi Bima, Nusa Tenggara Barat, Indonesia
-
Muhajirin Muhajirin
*
Sekolah Tinggi Ilmu Ekonomi Bima, Nusa Tenggara Barat,
Indonesia
(*) Corresponding Author
Abstract
This study intends to determine the effect of product quality on consumer satisfaction H GROUP INDONESIA KIMA BIMA products. The type of research used is associative. This research was conducted on consumers of H GROUP INDONESIA in Bima City whose target is consumers who have been shopping for H Group Indonesia Bima City products. The technique for taking the sample used was the accidental sampling method with 55 respondents. Data analysis techniques used are simple linear regression, simple correlation coefficient, coefficient of determination, correlation coefficient and partial test (t test). Based on the results of the study showed that: product quality variables have an effect on consumer satisfaction in the H Group Indonesia Bima City
Downloads
References
Nugroho, Dwi Mulyono. 2015. Pengaruh Kualitas Pelayanan, Kualitas Produk Layanan, dan Harga Produk Layanan Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan Prabayar Telkomsel. Jurnal OE vol. 7 no.2 Juli 2015.
Putro., et al. 2014 pengaruh kualitas layanan dan kualitas produk terhadap kepuasan pelanggan dan loyalitas konsumen restoran happy garden Surabaya. Vol.2, No. 1 (2014). Jurnal manajemen pemasaran
Rizan, Andika. 2011 Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Vol 2 No 2 (2011) jurnal riset manajemen sains indonesia
Rondonuwu, Priscilia D. 2013.Kualitas Produk, Harga dan Kualitas Layanan Pengaruhnya Terhadap Kepuasan Konsumen Pengguna Mobil Nissan March Pada PT. Wahana Wirawan Manado. Jurnal EMBA vol.1 no.4 Desember 2013.
Saleleng, Nia C.M., Christoffel Kojo dan Merlyn Karuntu. 2014. Kualitas Produk dan Kualitas Pelayanan Pengaruhnya Terhadap Kepuasan Pelanggan Kartu Prabayar Telkomsel.Jurnal EMBA vol.2 no.3 September 2014.
Abdullah, Thamrin & Tantri, Francis.(2014).Manajemen Pemasaran. Jakarta:Rajawali Pers. Jakarta: Raja GrafindoPersada.
Hair JR, joseph F. 2010 multivariatedata analysis.Seventh edition.Indonesia-investments. 2016 industri manufaktur otomotif indonesia
Kotler, P and G, amstrong. 2012. Marketing : An Introduction (2012. Paperback, revised) erlangga Jakarta jurnal EMBA Vol.2 No.3
Sangadji, Dr Etta Mamang, M.Si dan Dr. Sopiah, M.M., Mpd. 2013. Perilaku Konsumen – Pendekatan Praktis Disertasi Himpunan Jurnal Penelitian. Yogyakarta: Penerbit ANDI.
Sugiyono (2013) metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D).Penerbit CV. Alfabeta Bandung
Wibowo. 2014. Manajemen Kinerja Edisi Keempat. Jakarta: PT. Rajagrafindo Persada.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Produk H Group Indonesia di Kota Bima
Pages: 197-202
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
