Strategi Pengembangan Bisnis Kafe dengan Metode SWOT dan QSPM
-
Margie Subahagia Ningsih
*
Universitas Al-Azhar, Medan,
Indonesia
- Raja Irhas Sikumbang Universitas Al-Azhar, Medan, Indonesia
- Rizkha Rida Universitas Al-Azhar, Medan, Indonesia
- Li Idi’il Fitri Universitas Al-Azhar, Medan, Indonesia (*) Corresponding Author
Abstract
Rajin Djalan wants to be more successful and competitive in the coffee shop business in Medan. This study aims to find the best business development strategy for Rajin Djalan in facing competition. Business development strategies are formulated based on SWOT and QSPM analysis. Alternative strategies undertaken for business development should prioritize strategy 2, namely by utilizing social media and creating content that is relevant to consumers and attractive. Results from the SWOT analysis, so the right business development strategy for Rajin Djalan is the S-O (Strengths - Opportunities) strategy, namely using strengths to take advantage of opportunities with alternative strategies: a. Endorsement by Influencer b. Utilize social media and create content that is relevant to consumers and interesting.
Downloads
References
Al-Abdallah, G., Anozie, B. O., Boughanmi, H., & Aldehayyat, J. (2021). Healthcare SWOT analysis: A literature review. International Journal of Healthcare Management, 1–9.
Arasheedy, M., Alsultan, M., & NO, A. (2020). A SWOT analysis of research in pharmacy education: A call for action. Saudi Pharmaceutical Journal, 28(11), 1342–1350.
Chang, C. (2020). Managing brand crises on social media: The interplay of anger and trust. Journal of Business Research, 116, 383–395.
CHen, J., Fan, L., & Jiang, C. (2021). Fuzzy SWOT analysis based on TOPSIS method for evaluating the competitive advantages of manufacturing industry. Journal of Intelligent & Fuzzy Systems, 40(5), 8049–8058.
Cravens, K. S., Piercy, N. F., & Baldauf, A. (2021). The relative influence of firm and industry salesforce strengths and weaknesses: A fuzzy set qualitative comparative analysis. Journal of Business Research, 130, 352–542.
D Chaffey, & Smith, P. R. (2020). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. Routledge. Rouledge.
Fazlollahtabar, H. (2012). Supply Chain Management Models. Taylor&Francis Group.
Johnson, B., & Brown, D. (2022). Consumer Preferences and Trends in the Coffee Industry: Implications for Business Strategy. Journal of Consumer Behavior, 25(3), 305–320.
Jones, C. (2020). Competitive Analysis and Differentiation Strategies: Insights from the Café Sector. Strategic Management Journal, 35(4), 567–582.
Kannan, V. R. (2021). SWOT analysis: A review of the state-of-the-art. Journal of Business Research, 136, 628–637.
Kaur, H., & Singh, S. (2021). Impact of social media on consumer buying behavior. Journal of Retailing and Consumer Services.
Malick, S. K., & Rudra, S. (2020). Sustainable ecotourism development using SWOT and QSPM approach: A study on Rameswaram, Tamil Nadu. International Journal of Geoheritage and Parks, 8(3), 185–193.
Misumovic, A., Nurija, D., & Muhamed, S. (2020). SWOT analysis of the role of project management in the tourism and hospitality sector: Case study of Bosnia and Herzegovina. Studie, Academic Journal of Interdisciplinary, 9(3), 170–179.
Mohammadi, K. (2023). Improved strategy management for WDNs: Integrated prioritization SWOT QSPM (IPSQ) method – Application to passive defense. Socio-Economic Planning Sciences, 88.
O’connor, P., & Athanassopoulus, A. (2020). SWOT analysis and its role in strategic planning in healthcare organizations. Management Research Review, 43(9), 991–1008.
Pereira, V. (2020). Using SWOT analysis to explore opportunities for sustainable tourism in emerging destinations. Tourism Management Perspectives.
Sääksjärvi, M., Samiee, M., & BR, C. (2020). Revisiting the global marketing and corporate social responsibility interface: A dynamic capabilities view. Journal of International Business Studies, 51(9), 1493–1516.
Smith, B. (2021). Innovation in Café Products and Services: Trends and Implications. International Journal of Hospitality Management, 25(1), 102–118.
Smith, B., & Brown, D. (2020). Changing Consumer Preferences and Strategic Adaptation: Opportunities in Dynamic Markets. Journal of Consumer Behavior, 22(3), 401–417.
Smith, B., & Brown, D. (2022). Future Trends in the Café Industry: Implications for Strategy Development. Futures.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Strategi Pengembangan Bisnis Kafe dengan Metode SWOT dan QSPM
Pages: 56-62
Copyright (c) 2024 Margie Subahagia Ningsih, Raja Irhas Sikumbang, Rizkha Rida, Li Idi’il Fitri
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
