Upaya Meninjau Pilihan Rest Area yang Optimal: Dampak Lokasi, Ragam Fasilitas, dan Lingkungan Alam
- Rahayu Mardikaningsih Universitas Sunan Giri, Surabaya, Indonesia
- Ana Arifiana Universitas Sunan Giri, Surabaya, Indonesia
- Siti Nur Haliza Universitas Sunan Giri, Surabaya, Indonesia
-
Didit Darmawan
*
Universitas Sunan Giri, Surabaya,
Indonesia
- Utami Puji Lestari Universitas Sunan Giri, Surabaya, Indonesia (*) Corresponding Author
Abstract
Planning for extended journeys often demands meticulous preparation, which encompasses the careful selection of suitable rest stops en route. This research endeavors to ascertain the influence of location, range of amenities, and the surrounding environment on the decision-making process regarding rest area preferences among operators of the Surabaya Mojokerto toll road. Employing a quantitative methodology, this investigation engaged in the collection of data through a web-based survey involving 120 chosen respondents who are frequent long-distance travelers. The research methodology utilized purposive sampling. The outcomes of the data analysis divulge the pivotal role of location in shaping rest area selections. Elements such as accessibility from primary thoroughfares and the proximity of notable landmarks to these rest areas wield a discernible impact on preference formation. Additionally, the diversity of services proffered within these rest areas significantly influences traveler choices. The availability of dining establishments, relaxation zones, and retail outlets within the rest areas substantially contributes to the overall quality of the restful sojourn. Moreover, the natural environs encircling these rest areas emerge as a noteworthy determinant. The innate charm of the natural landscape and the availability of verdant open spaces bestow an added positive dimension upon the rest areas. Respondents demonstrated a marked inclination toward opting for rest stops that afford captivating natural vistas and an organic ambiance
Downloads
References
Ahmad, A. E. M. K. 2012. Attractiveness Factors Influencing Shoppers Satisfaction, Loyalty, and Word of Mouth: An Empirical Investigation of Saudi Arabia Shopping Malls. International Journal of Business Administration, 3(6), 101-112.
Aksoy, S. & M. Y. Ozbuk. 2017. Multiple Criteria Decision Making in Hotel Location: Does it Relate to Postpurchase Consumer Evaluations?. Tourism Management Perspectives, 22, 73-81.
Ali, R., F. R. M. Wahyu, D. Darmawan, E. Retnowati, & U. P. Lestari. 2022. Effect of Electronic Word of Mouth, Perceived Service Quality and Perceived Usefulness on Alibaba's Customer Commitment, Journal of Business and Economics Research, 3(2), 232-237.
Arifin, S. 2022. The Effect of Batu City Tourism Attraction and Accessibility on Tourist Satisfaction, Studi Ilmu Sosial Indonesia, 2(2), 37-46.
Ataman, B. & B. Ulengin. 2003. A Note on the Effect of Brand Image on Sales. Journal of Product and Brand Management, 12(4), 237-250.
Banerjee, I. & J. H. Lee, & K. Jank, & S. Pande, & D. R. Ragland. 2009. Rest Areas: Reducing Accidents Involving Driver Fatigue. Berkeley Traffic Safety Center, California.
Bloch, P. H., N. M. Ridgway, & S. A. Dawson. 1994. The Shopping Mall as Consumer Habitat. Journal of Retailing, 70(1), 23-42.
Brengman, M., K. Willems, & Y. Joye. 2012. The Impact of in Store Greenery on Customers. Psychology and Marketing, 29(11), 807-821.
Chebat, J. C., M. J. Sirgy, & S. Grzeskowiak. 2010. How Can Shopping Mall Management Best Capture Mall Image?. Journal of Business Research, 63(7), 735-740.
Chen, R., F. D. Delli, O. R. Isma, D. Darmawan & F. Delinger. 2015. Consequences of Word of Mouth from the Perspective of WOM Senders, Journal of Marketing Management, 31(9), 1018-1039.
Chou, T. Y., C. L. Hsu, & M. C. Chen. 2008. A Fuzzy Multi Criteria Decision Model for International Tourist Hotels Location Selection. International Journal of Hospitality Management, 27(2), 293–301.
Darmawan, D. 2020. Pengaruh Citra Toko, Lokasi dan Persepsi Harga Terhadap Keputusan Pembelian Ulang. Jurnal Ekonomi dan Bisnis, 10(1), 17-24.
Darmawan, D. 2022. Literature Review on Antecedents of Customer Switching Behavior, Bulletin of Science, Technology and Society, 1(3), 1-5.
Darmawan, D., S. N. Halizah, E. A. Sinambela, & R. Mardikaningsih. 2022. Persepsi Pedagang Kaki Lima Terhadap Kredit Usaha Rakyat, Ekombis: Jurnal Fakultas Ekonomi, 8(2), 175-181.
Djaelani M., & D. Darmawan. 2021. Analisis Persepsi Kualitas Layanan Kapal Feri. Journal of Trends Economics and Accounting Research, 2(1), 22-25.
Djaelani, M. & D. Darmawan. 2021. Pengukuran Tingkat Kepuasan Pengguna Jasa Parkir di Pusat Pembelanjaan Royal Plaza Surabaya, Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS), 3(2), 307-311.
Dubé, L. & L. M. Renaghan. 2000. Creating Visible Customer Value. Cornell Hotel and Restaurant Administration Quarterly, 41(1), 62–72
El-Hedhli, K. & J. C. Chebat. 2009. Developing and Validating a Shopper Based Mall Equity Measure. Journal of Business Research, 62(6), 581-587.
El-Hedhli, K., J. C. Chebat, & M. J. Sirgy. 2013. Shopping Well being at the Mall: Construct, Antecedents, and Consequences. Journal of Business Research, 66(7), 856-863.
Ernawati, E. & D. Darmawan. 2017. Korelasi Lokasi dan Promosi dengan Keputusan Pembelian Rumah Subsidi, Jurnal Ekonomi dan Bisnis, 7(2), 1-7.
Essardi, N. I., R. Mardikaningsih, & D. Darmawan. 2022. Service Quality, Product Diversity, Store Atmosphere, and Price Perception: Determinants of Purchase Decisions for Consumers at Jumbo Supermarket, Journal of Marketing and Business Research, 2(2), 95-104.
Gates, T. & P. Savolainen, & T. Datta, & R. Todd. 2013. Economic Assessment of Public Rest Areas and Traveler information Centers on Limited Access Freeways. Transportation Research Record, 2346(1), 63-71.
Gutierrez, J. 2001. Location, Economic Potential, and Daily accessibility: an Analysis of the Accessibility Impact of the High-Speed Line Madrid Barcelona French Border. Journal of Transport Geography, 9(4), 229-242.
Hariani, M., S. Arifin & Y. R. Al Hakim. 2021. The Effect of Perceived Service Quality and Price on Hotel Service User Satisfaction In Surabaya, Journal of Science, Technology and Society, 2(1), 19-24.
Hariani, M. & Y. R. Al Hakim. 2022. The Influence of Store Layout and Food Quality on the Interest of Revisiting the Restaurant, Journal of Science, Technology and Society, 3(1), 15-20.
Hui, E. C., P. H. Zhang, & X. Zheng. 2013. Facilities Management Service and Customer Satisfaction in Shopping Mall Sector. Facilities, 31(5/6), 194-207.
Irfan, M., & M. Hariani. 2022. Correlation of Location and Marketing Communication with Housing Purchase Decisions, International Journal of Service Science, Management, Engineering, and Technology, 1(2), 42–46.
Jackson, V., L. Stoel, & A. Brantley. 2011. Mall Attributes and Shopping Value: Differences by Gender and Generational Cohort. Journal of Retailing and Consumer Services, 18(1), 1-9.
Jahroni, J., E. A. Sinambela, R. Mardikaningsih, & D. Darmawan. 2021. Pengaruh Citra Toko, Suasana Toko dan Harga terhadap Keputusan Pembelian. Jurnal Pendidikan Tambusai, 5(3), 10234-10241.
Khairi, M. & D. Darmawan. 2021. The Relationship Between Destination Attractiveness, Location, Tourism Facilities, And Revisit Intentions, Journal of Marketing and Business Research, 1(1), 39-50.
Khare, A. 2011. Mall Shopping Behaviour of Indian Small Town Consumers. Journal of Retailing and Consumer Services, 18(1), 110-118.
Kim, Y. & H. Han. 2010. Intention to Pay Conventional Hotel Prices at a Green Hotel - A Modification of the Theory of Planned Behavior. Journal of Sustainable Tourism, 18(8), 997-1014.
Kotler, P. & G. Armstrong. 2008. Principle of Marketing. Prentice Hall.
Kushwaha, T., S. Ubeja, & A. S. Chatterjee. 2017. Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception. SAGE Publications, 21(3), 1-10.
Lee, J. S., L. H. H. Han, & Y. Kim. 2010. Understanding How Consumers View Green Hotels: How a Hotel’s Green Image Can Influence Behavioural Intentions. Journal of Sustainable Tourism, 18(7), 901-914.
Makgopa, S. 2016. Determining Shopping Mall Visitors Perceptions on Mall Attributes. Problems and Perspectives in Management, 14(3-2), 521-527.
Mardikaningsih, R. & D. Darmawan. 2021. Pengaruh Gaya Hidup, Lokasi, dan Kelompok Acuan terhadap Minat Kunjung Kembali Tunjungan Plaza Surabaya. Journal of Trends Economics and Accounting Research, 2(2), 43-48.
Mardikaningsih, R. & E. A. Sinambela. 2021. Keragaman Produk, Lokasi dan Niat Kunjungan Ulang ke Pengecer. Bisman (Bisnis dan Manajemen): The Journal of Business and Management, 4(1), 40-52.
McArthur, A. & J. Kay, & P. Savolainen, & T. Gates. 2013. Effect of Public Rest Areas on Fatigue Related Crashes. Transportation Research Record, 2386(1), 16-25.
Ortegon-Cortazar, L. & M. R. Vela. 2015. Brand Image and Lexicographic Analysis: An Application to Shopping Malls. Cuadernos de Gestión, 15(2), 143-162.
Ortegón-Cortazar, L. & M. Royo-Vela. 2019. Nature in Malls: Effects of a Natural Environment on the Cognitive Image, Emotional Response, and Behaviors of Visitors. European Journal of Management and Business Economics, 25(1), 38-47.
Palacios, L., R. Perez, & Y. Polo. 2016. Cognitive, Affective, and Behavioural Responses in Mall Experience. International Journal of Retail and Distribution Management, 44(1), 4-21.
Perez-Acebo, H. & A. Romo-Martin. 2019. Service and Rest Area in Toll Motorways in Poland: Study of Distribution and Facilities. Transport Problems, 14(2), 155-164.
Priya, S. 2017. Determinants of Shopping Mall Attractiveness. International Journal of Economics and Management Research, 7(11), 2249-2585.
Purani, K. & D. S. Kumar. 2018. Exploring Restorative Potential of Biophilic Service Scapes. Journal of Services Marketing, 32(4), 414-429.
Putra, A. R., D. Darmawan, R. Mardikaningsih & M. Khairi. 2021. The Effect of Attractiveness and E-Wom on Tourist Interest to The City of Batu, Journal of Science, Technology and Society, 2(2), 25-36.
Ranjbarian, B. & J. K. Pool. 2015. The Impact of Perceived Quality and Value on Tourists’ Satisfaction and Intention to Revisit Nowshahr City of Iran. Journal of Quality Assurance in Hospitality and Tourism, 16(1), 103-117.
Retnowati, E., U. P. Lestari, R. Mardikaningsih, E. A. Sinambela, D. Darmawan, A. R Putra, & S. Arifin. 2021. The Effect of Packaging, Product Variance, and Brand Equity on Nutella Consumer Trust. Asian Journal of Management, Entrepreneurship and Social Science, 1(1), 169-180.
Rosenbaum, M. S., G. C. Ramirez, & J. R. Camino. 2018. A Dose of Nature and Shopping: The Restorative Potential of Biophilic Lifestyle Center Designs. Journal of Retailing and Consumer Services, 40(9), 66-73.
Rosenbaum, M. S., M. L. Otalora, & G. C. Ramirez. 2016. The Restorative Potential of Shopping Malls. Journal of Retailing and Consumer Services, 31(2), 157-165.
Rousseau, G. & D. Venter. 2014. Mall Shopping Preferences and Patronage of Mature Shoppers. Journal of Industrial Psychology, 40(1), 1-12.
Sigita, D. S. & Y. R. Al Hakim. 2022. The Effect of Service Quality, Digital Marketing and Brand Image on Customer Satisfaction, Studi Ilmu Sosial Indonesia, 2(2), 59-72.
Singh, H. & P. C. Dash. 2012. Determinants of Mall Image in the Indian Context: Focus on Environment. Asia-Pacific Journal of Management Research and Innovation, 8(4), 407-415.
Stratford, D., T. V. Ellerbrock, J. K. Akins, & H. L. Hall. 2000. Highway Cowboys, Old Hands, and Christian Truckers: Risk Behavior for Human Immunodeficiency Virus Infection Among Long-Haul Truckers in Florida. Social Science & Medicine, 50(5), 737-749.
Sulaksono, E. Retnowati, U. P. Lestari, M. Kemarauwana, Hermawan, D. Darmawan, & R. Mardikaningsih. 2021. Considerations for Students Choose a Collection Based on Education Cost, Location, and University Reputation, Journal of Marketing and Business Research, 1(2), 115-126.
Tanaka, S., S. Ohno, & F. Nakamura. 2017. Analysis on Driver’s Parking Lot Choice Behaviors in Expressway Rest Area. Transportation Research Procedia, 25, 1342-1351.
Tiwari, R. & A. Abraham. 2010. Understanding the Consumer Behaviour Towards Shopping Malls in Raipur City. International Journal of Management and Strategy, 1(1), 1-14.
Todd, R. G., T. J. Gates, & P. T. Savolainen. 2013. Evaluating Traveler Preferences, Values, and Behaviors Associated with Public Rest Areas. Transportation Research Record, 2358(1), 49-56.
Wahab, E., A. Aziz, D. Darmawan, M. Hashim & Y. Fan. 2017. Marketing New Products to Mainstream Customers, Journal of Economics and Business, 8(2), 239-246.
Warerden, P., A. Borgers, & H. Timmermans. 2003. Travelers Micro-Behavior at Parking Lots: A Model of Parking Choice Behavior. TRB Annual Meeting, CD-ROM.
Warnaby, G. & B. J. Davies. 1997. Cities as Service Factories. International Journal of Retail & Distribution Management, 25(6/7), 204-211.
Wu, M., T. J. Kwon, & K. El-Basyouny. 2020. A Citywide Location-Allocation Framework for Driver Feedback Signs: Optimizing Safety and Coverage of Vulnerable Road Users. Sustainability, 12(24), 10415.
Zeithaml, V. A. & M. J. Bitner. 2000. Services marketing. MA: McGraw-Hill, Boston.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Upaya Meninjau Pilihan Rest Area yang Optimal: Dampak Lokasi, Ragam Fasilitas, dan Lingkungan Alam
Pages: 84-91
Copyright (c) 2023 Rahayu Mardikaningsih, Ana Arifiana, Siti Nur Haliza, Didit Darmawan, Utami Puji Lestari
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
