Pengembangan Teknologi ERP Modul Customer Relationship Management Studi Kasus Gudang ACC Sampit
- Elma Tiana Universitas Darwan Ali, Sampit, Indonesia
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Eka Prasetyaningrum
*
Universitas Darwan Ali, Sampit,
Indonesia
(*) Corresponding Author
Abstract
ERP (Enterprise Resource Planning) is a concept for planning and managing company resources including funds, people, machines, spare parts, time, materials and capacities that have a wide influence from top management to operations in a company so that they can be optimally utilized for generate added value for all interested parties (stake holders) of the company. CRM is an integrated function that supports a company in the fields of marketing, sales and service, which can increase the value of customer satisfaction. With the increase in the value of customer satisfaction, the company's sales figures will increase.
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References
E. F. M. Bret J. Wagner, CONCEPTS IN ENTERPRISE RESOURCE PLANNIN. .
L. Aprilia Isnaeni, PERANCANGAN SISTEM ENTERPRISE RESOURCE PLANNING (ERP) MENGGUNAKAN OPENBRAVO MODUL SALES MANAGEMENT SUB MODUL SALES ORDER PADA PT.ABC. 2008.
A. Kurniawan, Perancangan CRM (Customer Relationship Management) Pada PO Dedy Jaya Berbasis Website Menggunakan Metode User Centered Design (UCD) Sebagai Upaya Menjaga Kesetiaan Pelanggan. .
PRAWIJAYA, SISTEM INFORMASI PENJUALAN PADA TOKO GASASEN BERBASIS WEB BERKONSEP CRM. Sampit, 2018.
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Pages: 381-388
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