Writing Descriptive Information as The Medium To Promote Halal Cuisine

Abstract

This study was concerned to promote Halal Cuisine in Medan by creating descriptive Information to the foreign tourists who need information in English language. The way of writing descriptive text will deeply elaborate in order to give clear and detail information of an object like food that food that has never been eaten by foreign tourists. Descriptive text will give clear information because it will be presented as the foreign tourist get the real idea of an object decsribed in the text furthermore they can imagine the whole process of cooking and object. The growth of Social Media with tourism contents like Instagram of Explore Wisata Sumut, pesonasumutwisata_official and others interest the tourists and travelers from another countries to visit North Sumatera, included Muslim-Majority Countries like Malaysia, Brunei Darussalam, India, Saudi Arabia, Oman, and others. Tourism in North Sumatera is not always about the beauty of nature but also the diversity of local food, local wisdom, and another traditional culture in North Sumatera. The promotion of Halal cuisine can be expanded by descriptive information about Halal Food served in restaurants. Descriptive information contains not only Food Menu but also the information of food from the proceess of cooking and its inggredients, eventhough the recommendation of Halal label from the MUI atau Majelis Ulama Indonesia (Indonesian Ulema Council) has answered the hesitation of halal food seekers, but the problem is not all restaurants labelled by Indonesian Ulema Council due to the related to the licensing process and costs, as the initial solution before they are ready with the official halal label those small restaurants or beginner cuisine enterpreneur can ensure the consumers by implementating descriptive information which can be presented in food menu both in printed or on line so the moslem tourists will get the whole information about the halal food, the proccessing and its inggredients.