Pengaruh Harga, Ulasan Produk, dan Sistem Pembayaran COD Terhadap Keputusan Pembelian di Shopee (Studi Kasus Mahasiswa FEB-ULB)
-
Umi Amalia Nasution
*
Universitas Labuhanbatu, Rantauprapat,
Indonesia
- Elvina Harahap Universitas Labuhanbatu, Rantauprapat, Indonesia
- Mulya Rafika Universitas Labuhanbatu, Rantauprapat, Indonesia (*) Corresponding Author
Abstract
Phenomena that occur in Labuhanbatu University FEB students who make purchases on the Shopee application are regarding pricing, product reviews and payment procedures with cash on delivery (COD) transactions. This COD system is used by the Shopee application to increase consumer confidence in shopping online. This study aims to see the effect of price, product reviews, and COD payment systems on purchasing decisions at Shopee. The results of the joint hypothesis test (f test) show that price, product reviews, and COD payment systems have a significant effect on Purchase Decisions in the Shopee Application, where the value of Fcount (74.219) > Ftable (2.71) with a significant level of 0.000 < 0.1. So, it can be concluded that the better the price, product reviews, and COD payment system, the better the purchasing decisions made by FEB ULB students on the Shopee Application.
Downloads
References
Arnold Subhan. (2018). ANALISIS FRAUD SISTEM PEMBAYARAN CASH ON DELIVERY PADA PERUSAHAAN HONESTBEE. Jurnal Ilmiah Mahasiswa Fakultas Ekonomi Dan Bisnis, 6(1).
Athellya Hasan, & TS Reza. (2021). ANALISIS PENERAPAN SISTEM PEMBAYARAN CASH ON DELIVERY (COD) UNTUK MENINGKATKAN PENJUALAN BISNIS ONLINE PADA APLIKASI MARKETPLACE TOKO DEALS OF THE DAY. Jurnal Administrasi Bisnis, 1(2).
Batu, R. L., Situngkir, T. L., Krisnawati, I., & Halim, S. (2020). PENGARUH DIGITAL MARKETING TERHADAP ONLINE PURCHASE DECISION PADA PLATFORM BELANJA ONLINE SHOPEE. Ekonomi & Bisnis, 18(2). https://doi.org/10.32722/eb.v18i2.2495
Japarianto, E., & Adelia, S. (2020). PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE. Jurnal Manajemen Pemasaran, 14(1). https://doi.org/10.9744/pemasaran.14.1.35-43
Kamal, W. W., & Ratnasari, C. I. (2021). Analisis Sentimen Ulasan Produk : Kajian Pustaka. Automata, 2(1).
Lestari, D., & Pratomo, D. (2021). Faktor-faktor Yang Mempengaruhi Kepuasan Pengguna Layanan Cash On Delivery (cod) Menggunakan Metode Delone And Mclean (studi Kasus Pada Aplikasi …. EProceedings …, 8(6).
Mawardani, F., & Dwijayanti, R. (2021). Pengaruh Persepsi Kemudahan Penggunaan Dan Promosi Cashback Terhadap Minat Mahasiswa Dalam Menggunakan Dompet Digital Shopeepay Pada Aplikasi Shopee. Jurnal Pendidikan Tata Niaga (JPTN), 9(3).
S, R. (2017). Rumus Slovin. Statistikan.
Sugiyono. (2009). Metode Penelitian Bisnis. Bandung: CV. Alfabeta. Metode Penelitian Bisnis., 129.
Sugiyono. (2016). Metode Penelitian Pendidikan (Pendekatan Kuantitatif dan R & D) Alfabeta. Bandung. Metode Penelitian Bisnis
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Harga, Ulasan Produk, dan Sistem Pembayaran COD Terhadap Keputusan Pembelian di Shopee (Studi Kasus Mahasiswa FEB-ULB)
Pages: 58-63
Copyright (c) 2022 Umi Amalia Nasution, Elvina Harahap, Mulya Rafika
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
