Peran Harga dan Kualitas Produk Bagi Konsumen Melakukan Pembelian Ulang di Toko Roti Primadona Surabaya


  • Mochamad Irfan * Mail Universitas Mayjen Sungkono, Mojokerto, Indonesia
  • (*) Corresponding Author
Keywords: Price; Product Quality; Repurchase Decision

Abstract

The efforts of bakers to compete in the bakery industry are shown by always paying attention to competitors' prices and developing quality products for customers. Bakers strives to achieve customer satisfaction. Customer satisfaction and a pleasant experience provide a greater opportunity to make a decision to repurchase bakery products. repurchase decisions also reflect the price and quality of products that meet customer expectations. The purpose of this study was to determine the effect of price and product quality on repurchase decisions at Primadona Surabaya bakery. This type of research is explanatory research at the Primadona bakery, Surabaya. The population in this study were all customers who had bought bread and cakes at Primadona Surabaya bakery with 100 respondents. The results showed that the price had a significant effect on the repurchase decision. In addition, purchasing decisions made by consumers are also significantly influenced by product quality. Price and product quality have been shown to have a significant influence on the formation of joint repurchase decisions

Downloads

Download data is not yet available.

References

Aliman, N.K. & Othman, M.N. 2007. Purchasing Local and Foreign Brands: What Product Attributes Metter? Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia, 400-411.

Al Togar, M. H. 2022. The Effect of Price Perception, Product Diversity, Service Quality and Store Image on Purchase Intention in Bread Products, Journal of Marketing and Business Research, 2(1), 35-46.

Arifin, S. & M. Khairi. 2022. Conventional Traders' Survival Strategies in the Middle of Online Shop Development (Case Study of Clothing Selling), Journal of Social Science Studies, 2(2), 31-34.

Arifin, S., T. S. Anjanarko, Jahroni, Soemardiono, & M. Saleh. 2021. Refrigerator Purchase Decisions are Reviewed from the Price Level, Product Quality and Promotion, Journal of Marketing and Business Research, 1(2), 107-114.

Cahyamulia, G. 2022. The Influence of Price, Location, Product Quality and Lifestyle on Customer Loyalty of UD Sumber Hasil Sidoarjo, Journal of Marketing and Business Research, 2(1), 11-22.

Cronin, J., Joseph, Jr., Steven A., & Taylor. 1992. Measuring service quality: A reexamination and extention. Journal of Marketing, 56(3),55-68.

Chavan, R.B. 2003. Manual on quality Assurance for Khadi. Mahatma Gandhi Institute of Rural Industrialization a Collaborative Project of KVIC & IITD.

Chinomona, R., & Maziriri, E. T. 2017. The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: A case of male consumers for cosmetic brands in South Africa. Journal of Business and Retail Management Research, 12(1), 143–154.

Darmawan, D., R. Mardikaningsih, E. A. Sinambela, S. Arifin, A.R. Putra, M. Hariani, M. Irfan, Y.R. Al Hakim, & F. Issalillah. 2020. The Quality of Human Resources, Job Performance and Employee Loyalty, International Journal of Psychosocial Rehabilitation, 24(3), 2580-2592.

Darmawan, D. & J. Gatheru. 2021. Understanding Impulsive Buying Behavior in Marketplace, Journal of Social Science Studies, 1(1), 11-18.

Darmawan, D. & E. Grenier. 2021. Competitive Advantage and Service Marketing Mix, Journal of Social Science Studies, 1(2), 75-80.

Djaelani, M. & A. R. Putra. 2021. Youth Empowerment to Grow Creative Business Interest, Journal of Social Science Studies, 1(2), 52-54.

Djaelani, M. & D. Darmawan. 2021. Pengukuran Tingkat Kepuasan Pengguna Jasa Parkir di Pusat Pembelanjaan Royal Plaza Surabaya, Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 3(2), 307-311.

Djaelani, M., & D. Darmawan. 2021. Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, And Product Quality on Consumer Behavior of Paint Products. Jurnal Simki Economic, 4(2), 150-160.

Djaelani M., & D. Darmawan. 2021. Analisis Persepsi Kualitas Layanan Kapal Feri. Journal of Trends Economics and Accounting Research, 2(1), 22-25.

Ehsani, Z., & Ehsani, M. H. 2015. Effect of quality and price on customer satisfaction and commitment in Iran auto industry. International Journal of Flexible Manufacturing Systems, 3(3–4), 251–274.

Ernawati & D. Darmawan. 2017. Korelasi Lokasi dan Promosi dengan Keputusan Pembelian Rumah Subsidi, Jurnal Ekonomi dan Bisnis, 7(2), 1-7.

Essa, N., R. Mardikaningsih, & D. Darmawan. 2022. Service Quality, Product Diversity, Store Atmosphere, and Price Perception: Determinants of Purchase Decisions for Consumers at Jumbo Supermarket, Journal of Marketing and Business Research, 2(2), 95-104.

Fared, A., D. Darmawan, & M. Khairi. 2021. Contribution of E-Service Quality to Repurchase Intention with Mediation of Customer Satisfaction: Study of Online Shopping Through Marketplace, Journal of Marketing and Business Research, 1(2), 93-106.

Ferdinand, A.T. 2002. Structural Equation Modeling dalam Penelitian Manajemen. Badan Penerbit Universitas Diponogoro, Semarang.

Garvin, D.A. 1987. Competing on the Eight Dimensions of Quality, Harvard Business Review, November-December, 101-109.

Graciola, A. P., De Toni, D., de Lima, V. Z., & Milan, G. S. 2018. Does price sensitivity and price level influence store price image and repurchase intention in retail markets? Journal of Retailing and Consumer Services, 44, 201–213.

Handoyo, D. 2021. The Effect of Corporate Image, Location, Price and Service Quality on Customer Satisfaction of J&T Express Delivery Services, Journal of Marketing and Business Research, 1(1), 25-38.

Jahanshahi, A.A., Gashti, M.A.H., Mirdamadi, S.A., Nawaser, K &Khaksar S.M.S. 2011. Study the Effects of Customer Service and Product quality on Customer Satisfaction and Loyalty. International journal of Humanities and Social Science, 7(1), 253-259.

Jahroni., E. A. Sinambela., R. Mardikaningsih., & D. Darmawan. 2021. Pengaruh Citra Toko, Suasana Toko dan Harga terhadap Keputusan Pembelian. Jurnal Pendidikan Tambusai, 5(3), 10234-10241.

Kotler, Philip. 2002. Manajemen Pemasaran. Salemba Empat, Jakarta.

Khairi, M. & D. Darmawan. 2021. The Relationship Between Destination Attractiveness, Location, Tourism Facilities, And Revisit Intentions, Journal of Marketing and Business Research, 1(1), 39-50.

Khayru, R.K. 2021. Opinions about Consumer Behavior during the Covid-19 Pandemic, Journal of Social Science Studies, 1(1), 31-36.

Khayru, R.K. & F. Issalillah. 2021. Study on Consumer Behavior and Purchase of Herbal Medicine Based on The Marketing Mix, Journal of Marketing and Business Research, 1(1), 1-14.

Khayru, R.K., Nichen, A Chairunnas, Safaruddin, & M. Tahir. 2021. Study on The Relationship Between Social Support and Entrepreneurship Intention Experienced by Adolescents, Journal of Social Science Studies, 1(2), 47-51.

Khayru, R.K., M. W. Amri, & A. Gani. 2021. Green Purchase Behavior Review of The Role of Price, Green Product, and Lifestyle, Journal of Marketing and Business Research, 1(2), 71-82.

Liang, L. J., Choi, H. C., & Joppe, M. 2018. Understanding repurchase intention of Airbnb consumers. Journal of Travel and Tourism Marketing, 35(1), 73–89.

Mardikaningsih, R & S. Arifin. 2021. Study on Education Level and Consequences of Licensing and Interest in Making Small Business Licensing, Journal of Social Science Studies, 1(1), 19-24.

Mardikaningsih, R., E. I. Azizah, N. N. Putri, M. N. Alfan, M. M. D. H. Rudiansyah. 2022. Business Survival: Competence of Micro, Small and Medium Enterprises, Journal of Social Science Studies, 2(1), 1 – 4.

Munir, M. & A. R. Putra. 2021. The Influence of Brand Image and Product Quality of Samsung Brand Washing Machine on Brand Loyalty, Journal of Marketing and Business Research, 1(2), 83-92.

Putra, A.R., Ernawati, Jahroni, T.S. Anjanarko, & E. Retnowati. 2022. Creative Economy Development Efforts in Culinary Business, Journal of Social Science Studies, 2(1), 21 – 26.

Retnowati, E. & R. Mardikaningsih. 2021. Study on Online Shopping Interest Based on Consumer Trust and Shopping Experience, Journal of Marketing and Business Research, 1(1), 15-24.

Sang, H. L., J. H. Lee, & P. C. Weng. 2016. Evaluating the Effects of Product Quality and Branding on Perceived Price and Purchase Intention, Malaysia. Culinary Science & Hospitality Research, 22(1), 61–69.

Sinambela, E.A. 2021. Examining the Relationship between Tourist Motivation, Touristic Attractiveness, and Revisit Intention, Journal of Social Science Studies, 1(1), 25-30.

Sinambela, E. A. & M. Djaelani. 2022. Cost Behavior Analysis and Categorization, Journal of Social Science Studies, 2(1), 13-16.

Sinambela, E. A., S. Arifin, A. R. Putra, A. Rahman, & M. Faisal. 2022. The Influence of Lifestyle, Reference Groups, and Country of Origin on Repurchasing Intentions for Marlboro Cigarettes, Journal of Marketing and Business Research, 2(2), 105-114.

Solomon, M. R. 2004. Consumer Behavior Buying, Having, and Being, Sixth Edition, Pearson Prentice Hall, New Jersey.

Stanton, W. J. 1998. Prinsip Pemasaran Edisi Ketujuh Jilid 1, Erlangga, Jakarta.

Sudja’i & Ernawati. 2021. The Influence of Business Capital and Owner's Personality on Small & Medium-Sized Enterprises (SMEs) Development, Journal of Social Science Studies, 1(1), 40-43.

Zeithaml, V. A. & M. J. Bitner. 1996. Service Marketing, McGrawHill, New York.


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Peran Harga dan Kualitas Produk Bagi Konsumen Melakukan Pembelian Ulang di Toko Roti Primadona Surabaya

Dimensions Badge
Article History
Submitted: 2022-02-16
Published: 2022-02-28
Abstract View: 685 times
PDF Download: 626 times
Section
Articles