Pengaruh Gaya Hidup, Penggunanan E-wallet, dan Media Sosial Terhadap Perilaku Konsumsi Islami Mahasiswa UNISNU Jepara

Lusy Susanti; Edi Susilo

doi:10.47065/ekuitas.v7i3.9158

Lusy Susanti * Universits Islam Nahdlatul Ulama Jepara, Jepara, Indonesia
Edi Susilo Universits Islam Nahdlatul Ulama Jepara, Jepara, Indonesia

(*) Corresponding Author

DOI: https://doi.org/10.47065/ekuitas.v7i3.9158

Keywords: Lifestyle; E-wallet Convenience; Social Media; Islamic Consumption Behavior

Abstract

This study aims to analyze the influence of lifestyle, e-wallet use, and social media on Islamic consumption behavior of students of Universitas Islam Nahdlatul Ulama (UNISNU) Jepara. This study uses a quantitative approach with 99 respondents of UNISNU Jepara students. Sample determination was carried out through purposive sampling technique. The research data was obtained through the distribution of questionnaires and analyzed using multiple linear regression with the help of the SPSS Statistics 25 software. The results of the study show that partially lifestyle has a significant effect on Islamic consumption behavior. Meanwhile, the use of e-wallets has a negative effect on Islamic consumption behavior. Meanwhile, social media did not show a significant influence on students' Islamic consumption behavior. Simultaneously, these three independent variables have an effect on Islamic consumption behavior, which shows that technology use factors and students' lifestyles have an important role in shaping consumption behavior in accordance with Islamic values. This model was able to explain 28.2% of the variation in Islamic consumption behavior of UNISNU Jepara students, while the remaining 71.8% was influenced by other factors outside of this study. These results confirm that the management of students' lifestyles and the use of technology have an important role in shaping consumption behavior according to Islamic values.

Downloads

Download data is not yet available.

References

Asnawi, N. (2022). Analysis of Islamic Business Ethics in E-Wallet in Indonesia with A Case Study of Go-Pay. Journal of Islamic Economics Lariba, 8(2), 324–338.

Bate’e, M. M. (2019). Pengaruh Media Sosial Terhadap Keputusan Pembelian Di Toko Kaos Nias Gunungsitoli. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 2(2), 313–324.

Databoks. (2025). Proyeksi nilai transaksi e-wallet di Indonesia (2021–2025). Katadata.Co.Id. https://databoks.katadata.co.id

Fitria Lala Santi, Yosy Arisandy, C. L. (2025). Pengaruh Lifestyle Dan Digital Payment Terhadap Perilaku Konsumsi Islam (Pada Generasi Z Di Kelurahan Babatan). Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah ISSN:, 10(204), 3238–3262.

Friska, N. R., Arif Lubis, F., & Ria Armayani Hasibuan, R. (2023). Pengaruh Religiusitas, Budget Constraint, Dan Penggunaan Media Sosial Terhadap Perilaku Konsumsi Muslim Di Kecamatan Tanjung Morawa. Jae (Jurnal Akuntansi Dan Ekonomi), 8(3), 90–101. https://doi.org/10.29407/jae.v8i3.21252

Fungky, T., Sari, T. P., & Sanjaya, V. F. (2022). Pengaruh Gaya Hidup Serta Literasi Keuangan Terhadap Perilaku Konsumtif Generasi Z Pada Masa Pandemi. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 2(1), 82–98.

Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 edisi ke-9.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (7th ed.). Pearson Education.

Hasanah, N., & Anggraini, T. (2023). Hidup, Pengaruh Gaya Sosial, Media Dan, Ekonomi Islam, Bisnis Sumatera, U I N Medan, Utara. MES Management Journal, 2, 1–13.

Hidayat, R., & Nurhasanah, S. (2024). Implementasi Prinsip Konsumsi Islam dalam Menghadapi Gaya Hidup Hedonisme Digital. Jurnal Riset Ekonomi Syariah, 4(1), 12–25.

Indrarini, R., & Fajirin, F. B. (2021). Pengaruh Gaya hidup dan Tingkat Pendapatan Terhadap Perilaku Konsumsi Islami Pada new Normal Pada Masyarakat Usia Produktif. 4, 156–167. https://journal.unesa.ac.id/index.php/jei

Khairat, M., Yusri, N. A., & Yuliana, S. (2019). Hubungan Gaya Hidup Hedonis Dengan Perilaku Konsumtif Pada Mahasiswi. Al-Qalb : Jurnal Psikologi Islam, 9(2), 130–139.

Kottler, P., & Keller, K. L. (2016). Handbook Of Research Of Effective Advertising Strategies In The Social Media Age, (Cambridge: IGI Global, 2016). IGI Global.

McQuail, D., & Deuze, M. (2020). McQuail’s Media and Mass Communication Theory (7th ed.). Sage Publications.

Muhajirin, K. A. dan. (2020). Pengaruh Gaya Hidup (Life Style) dan Harga Terhadap Keputusan Pembelian Pada Kantin Yuank Kota Bima. Journal of Business and Economics Research (JBE), 1(2).

Rahmalia, F., & Fikriyah, K. (2025). Pengaruh Promosi dan Penggunaan Dompet Digital (E-Wallet) Go-Pay Terhadap Perilaku Konsumsi Islam Pada Masyarakat Muslim di Indonesia. Jurnal Rumpun Ekonomi Syariah, 8(1), 358–374.

Rizki, V. D. F., & Prakoso, A. F. (2024). Analisis Pengaruh Media Sosial Dan Penggunaan E-Wallet Terhadap Perilaku Konsumtif Fungsionaris Himpunan Mahasiswa Prodi Pendidikan Ekonomi Universitas Negeri Surabaya Periode 2023. Journal of Education and Research, 3(1), 1–17. https://doi.org/10.56707/jedarr.v3i1.182

Sahir, S. H. (2023). Metode Pembayaran Digital. Yayasan Kita Menulis.

Siagian, M., & Yuniati, T. (2023). Pengaruh Kualitas Produk, Brand Import, Dan Lifestyle Terhadap Keputusan Pembelian Produk Fashion Thrifting Di Batam. Journal Of Management & Business, 6(2), 215–225.

Sukma, M. N., & Canggih, C. (2021). Pengaruh Electronic Money, Gaya Hidup Dan Pengendalian Diri Terhadap Perilaku Konsumsi Islam. Jurnal Ilmiah Ekonomi Islam, 7(1), 209.

Sumarwan, U. (2020). Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran (Edisi 3). IPB Press.

Suyanto. (2023). Mengenal Dompet Digital di Indonesia. CV. AA Rizky.

Wahyuni, N. L. S., & Herianingrum, S. (2021). Analisis Perilaku Konsumsi Islami Mahasiswa. Jurnal Ekonomi Syariah Teori Dan Terapan (JESTT), 8(5).

Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Pengaruh Gaya Hidup, Penggunanan E-wallet, dan Media Sosial Terhadap Perilaku Konsumsi Islami Mahasiswa UNISNU Jepara