Pengaruh Literasi Keuangan, Perilaku Keuangan, dan Financial Technology terhadap Keputusan Investasi Mahasiswa


  • Noviana Putri Permatasari * Mail Universitas Dian Nuswantoro, Semarang, Indonesia
  • Dwi Eko Waluyo Universitas Dian Nuswantoro, Semarang, Indonesia
  • Herry Subagyo Universitas Dian Nuswantoro, Semarang, Indonesia
  • Dian Prawitasari Universitas Dian Nuswantoro, Semarang, Indonesia
  • (*) Corresponding Author
Keywords: Financial Literacy; Financial Behavior; Financial Technology; Investmen Decision

Abstract

This study aims to examine the impact of financial literacy, financial behavior, and financial technology on investment decisions among students in Semarang. The methodology used is quantitative, utilizing a survey approach and data collection through a Likert scale questionnaire administered to active students who have used investment applications. The collected data was then analyzed using Structural Equation Modeling (SEM) techniques to evaluate the impact of each variable on investment decisions. The analysis results indicate that financial literacy, financial behavior, and financial technology have a significant and positive impact on students' investment decision-making. These findings contribute significantly to the advancement of financial literacy and the increased utilization of technology among students, aiming to enhance the quality of investment decision-making at the university level.

Downloads

Download data is not yet available.

References

Banthia, D., & Dey, S. K. (2022). Impact of Financial Knowledge, Financial Attitude and Financial Behaviour on Financial Literacy: Structural Equitation Modeling Approach. Universal Journal of Accounting and Finance, 10(1), 327–337. https://doi.org/10.13189/UJAF.2022.100133

Dang, P. G. (2024). Studies Management and Finance Economics, of Journal The Impact of Social Influences on Investment Decision-Making: A Multi-Method Analysis of Vietnamese Investors. 7(12), 697–706. https://doi.org/10.47191/jefms/v7

Fiika, A., Haqiqi, Z., & Pertiwi, T. K. (2022). Pengaruh Financial Technology, Literasi Keuangan dan Sikap Keuangan terhadap Perilaku Keuangan Generasi Z di Era Pandemi Covid-19 pada Mahasiswa UPN “Veteran” Jawa Timur. SEIKO : Journal of Management & Business, 5(2), 2022–2355. https://doi.org/10.37531/sejaman.v5i2.2301

Ferdiansyah, A., & Triwahyuningtyas, N. (2021). Analisis layanan financial technology dan gaya hidup terhadap perilaku keuangan mahasiswa. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 6(1), 223–235. https://doi.org/10.24815/jim.v6i1.16591

Gunawan, A., Jufrizen, & Pulungan, D. R. (2023). Improving MSME performance through financial literacy, financial technology, and financial inclusion. International Journal of Applied Economics, Finance and Accounting, 15(1), 1–12. https://doi.org/10.33094/ijaefa.v15i1.761

Gustika, G. S., & Yaspita, H. (2021). Pengaruh Literasi Keuangan Terhadap Keputusan Investasi Mahasiswa STIE Indragiri Rengat. J-MAS (Jurnal Manajemen Dan Sains), 6(1), 261. https://doi.org/10.33087/jmas.v6i1.252

Jurnal, L., Danang Mahardhika, M., & Asandimitra, N. (2023). Pengaruh overconfidence, risk tolerance, return, financial literacy, financial technology terhadap keputusan investasi. Jurnal Ilmu Manajemen, 11(3), 602–613. https://doi.org/10.26740/jim.vn.p602-613

Kusumahadi, T. A., & Utami, N. (2022). Teknologi Finansial, Literasi Keuangan, dan Keputusan Investasi Produk Reksa Dana di Indonesia. Jurnal Manajemen Maranatha, 21(2), 177–186. https://doi.org/10.28932/jmm.v21i2.4631

Marginingsih, R. (2021). Financial Technology (Fintech) Dalam Inklusi Keuangan Nasional di Masa Pandemi Covid-19. Moneter - Jurnal Akuntansi dan Keuangan, 8(1), 9 – 16. https://doi.org/10.31294/moneter.v8i1.9903

Masitoh, N., Badriatin, T., Rosyadi, A., & Rahmawati, M. (2024). Financial Literacy, Financial Behavior, and Financial Attitude Toward Invesment Decision. BanKu: Jurnal Perbankan Dan Keuangan, 5(1), 24–33. https://doi.org/10.37058/banku.v5i1.10037

Novitasari, D., Juliana, J., Asbari, M., & Purwanto, A. (2021a). The Effect of Financial Literacy, Parents’ Social Economic and Student Lifestyle on Students Personal Financial Management. Economic Education Analysis Journal, 10(3), 522–531. https://doi.org/10.15294/eeaj.v10i3.50721

Nur, A., Safitri, E., & Safitri, M. (2024). Pengaruh literasi keuangan, locus of control dan financial technology terhadap perilaku pengelolaan keuangan individu. JEKOBS, 3(1), 1–10. http://publikasi.dinus.ac.id/index.php/JEKOBS

Prakoso, T., & Apriliani, R. (2024). Budgeting and Saving Effectiveness as the Main Pillar of Sustainable Personal Financial Management. Indonesian Journal of Islamic Economics and Finance, 4(2), 257–272. https://doi.org/10.37680/ijief.v4i2.6187

Pramesty, E. G., Indriasari, I., & Dharmaputra, M. F. (2023). Analisis minat investasi keuangan mahasiswa (Studi kasus pada mahasiswa perguruan tinggi swasta di Semarang). Equilibria Pendidikan: Jurnal Ilmiah Pendidikan Ekonomi, 8(2), 176–185

Putu, N., 1, S., & Sinarwati, N. K. (2021). Pengaruh perilaku keuangan terhadap keputusan investasi. Online) JURNAL MANAJEMEN, 13(4), 795–805 . https://doi.org/10.29264/jmmn.v13i4.10439

Sanjaya, W. (2023). The Influence of Financial Literacy, Financial Behavior and Financial Technology on Investment Decisions through Locus of Control (Financial Management Literature Review). Dinasti International Journal of Digital Business Management, 4(4), 763–772. https://doi.org/10.31933/dijdbm.v4i4.1916

Sulasmiyati, S., Aprillia, R., & Nurhayati, P. (2024). The Impact of Financial Technology on Student Investment Decisions. Dalam Jurnal Administrasi Bisnis 18(1), 123–135. https://doi.org/10.21776/ub.profit.2024.018.01.10

Theodorus, F., Patricia, V. I., & Meiryani. (2023). The Influence of Financial Technology, Minimum Capital, and Financial Literacy on Student Investment Interest. E3S Web of Conferences, 426, 01109. https://doi.org/10.1051/e3sconf/202342601109

Yasa, W., Upadana, A., & Trisna Herawati, N. (2020). Pengaruh Literasi Keuangan dan Perilaku Keuangan terhadap Keputusan Investasi Mahasiswa. Jurnal Ilmiah Akuntansi dan Humanika, 10(2), 126 – 135. https://doi.org/10.23887/jiah.v10i2.25574

Yolanda, Y. (2022). Pengaruh Literasi Keuangan Terhadap Inklusi Keuangan Nasabah Pada Pt Bank Rakyat Indonesia Tbk Di Medan. Jurnal Manajemen, Akuntansi, Ekonomi, 1(1), 1–10. https://doi.org/10.59066/jmae.v1i1.19


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Pengaruh Literasi Keuangan, Perilaku Keuangan, dan Financial Technology terhadap Keputusan Investasi Mahasiswa

Dimensions Badge
Article History
Submitted: 2025-07-05
Published: 2025-08-07
Abstract View: 744 times
PDF Download: 742 times
How to Cite
Permatasari, N., Waluyo, D., Subagyo, H., & Prawitasari, D. (2025). Pengaruh Literasi Keuangan, Perilaku Keuangan, dan Financial Technology terhadap Keputusan Investasi Mahasiswa. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 7(1), 186-195. https://doi.org/10.47065/ekuitas.v7i1.7883
Section
Articles