Analisis Faktor-Faktor yang Mempengaruhi Permintaan Untuk Berlangganan Internet
- Muhammad Azhari Universitas Telkom, Bandung, Indonesia
-
Dyfan Yolanda Lazuardi Subekti
*
Universitas Telkom, Bandung,
Indonesia
(*) Corresponding Author
Abstract
The Internet is a rapidly expanding technology sector that is highly competitive and fosters significant innovation. It serves as a universal medium for participation and boasts the deepest penetration in human history. The advent of the Internet and digital technology has significantly enhanced individuals' abilities to perform daily tasks, conduct research, communicate with individuals outside their immediate environment, and make discoveries. This research aims to identify the variables that impact the demand for internet services within the urban area of Bandung. The variables under investigation encompass internet pricing, mean household earnings, educational attainment of the household head, family size, and age of the household head. The present study employs data from the websites of Indihome, Biznet, First Media, and the Central Statistics Agency (BPS) spanning 2006 to 2021. The method employed for data analysis in this study was the Ordinary Least Square (OLS) approach. Based on the t-test results, it is known that the t-count value is 7.063 and the significance value is 0.000, while the age variable produces a t-count value of 7.309 and a significance value of 0.000. According to the findings, there exists a correlation between the number of household occupants and the age of the household head, with the level of internet usage in Bandung City. As individuals age, their inclination to subscribe to internet services increases, leading internet providers to prioritise their marketing efforts towards the productive age group. A positive correlation exists between the number of individuals in a household and the level of demand for internet subscriptions. As such, internet service providers may benefit from marketing to households with larger family sizes. The number of individuals residing in a household can significantly influence the demand for Internet services.
Downloads
References
Alamsyah, A., & Bernatapi, E. A. (2019). Evolving Customer Experience Management in Internet Service Provider Company using Text Analytics. Proceeding - 2019 International Conference on ICT for Smart Society: Innovation and Transformation Toward Smart Region, ICISS 2019, November 2019. https://doi.org/10.1109/ICISS48059.2019.8969828
Alcianno Ghobadi, S. (2020). Sejarah dan Perkembangan Internet Di Indonesia Alcianno Ghobadi Gani, ST. Jurnal Mitra Manajemen, 5(Cmc).
Ananda, F. D., & Pristyanto, Y. (2021). Analisis Sentimen Pengguna Twitter Terhadap Layanan Internet Provider Menggunakan Algoritma Support Vector Machine. MATRIK : Jurnal Manajemen, Teknik Informatika Dan Rekayasa Komputer, 20(2), 407–416. https://doi.org/10.30812/matrik.v20i2.1130
Dzogovic, B., Santos, B., Noll, J., Do, V. T., Feng, B., & Van Do, T. (2019). Enabling smart home with 5G network slicing. 2019 IEEE 4th International Conference on Computer and Communication Systems, ICCCS 2019, 543–548. https://doi.org/10.1109/CCOMS.2019.8821727
Fiantara, K. A., & Ananda, C. F. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Permintaaan Provider Internet Indihome Wilayah Denpasar.
Fadila, Tasya Hilma, Abdul Manan, and Eka Agustiani. 2023. “Experimental Student Experiences Analysis of Factors Affecting Demand Subsided House in East Lombok District.” 0 International License 1(1):2985–3877.
Indrawati, & Putri, D. A. (2018). Analyzing factors influencing continuance intention of E-payment adoption using modified UTAUT 2 Model: (A case study of Go-Pay from Indonesia). 2018 6th International Conference on Information and Communication Technology, ICoICT 2018, December, 167–173. https://doi.org/10.1109/ICoICT.2018.8528748
Kusnandar, B. (2022) Indonesia Masuk Daftar 10 Negara Pengguna internet Terbesar di Asia [online]. https://databoks.katadata.co.id/datapublish/2022/12/22/indonesia-masuk-daftar-10-negara-pengguna-internet-terbesar-di-asia [ 26 Desember 2022]
Nasution, F. A. P. (2021). Analysis of Factors Affecting Demand for LCGC Car in Indonesia. ProBisnis: Jurnal Manajemen, 12(1), 22–29. https://ejournal.joninstitute.org/index.php/ProBisnis/article/view/4%0Ahttps://ejournal.joninstitute.org/index.php/ProBisnis/article/download/4/4
Naudé, W., & Liebregts, W. (2021). Digital Entrepreneurship Research: A Concise Introduction. SSRN Electronic Journal, January 2022. https://doi.org/10.2139/ssrn.3691380
IC, N., AI, U., KE, A., ED, U., EC, O., & SZ, B. (2018). Factors influencing telecommunication subscribers’ decision to port among network providers in Nigeria. American Journal of Computer Science and Information Technology, 06(01). https://doi.org/10.21767/2349-3917.100015
Purnomo, S. (2022). Teori Ekonomi Makro. Bandung : Widina Bhakti Persada Bandung
Radjab, E., & Jam’an, A. (2017). Metodologi Penelitian Bisnis. Lembaga Perpustakaan Dan Penerbitan Universitas Muhammadiyah Makassar Cetakan, 1, 221.
Renggo, Y. R. (2020). Metodologi Penelitian Kantitatif, Kualitatif Dan Kombinasi (Issue March).
Sandu Siyoto, & Sodik, M. A. (2015). Dasar Metodologi Penelitian Dr. Sandu Siyoto, SKM, M.Kes M. Ali Sodik, M.A. 1. Dasar Metodologi Penelitian, 1–109.
Sekaran, U., & Bougie, R. (2013). Research Methods for Business: A Skill-Building Approach. Leadership & Organization Development Journal, 34(7), 700–701. https://doi.org/10.1108/lodj-06-2013-0079
Soraya, N., & Afiatno, B. E. (2019). Analysis of Factors Affecting the Demand for Kerosene in Urban. International Journal of Economics, Business, and Accounting Reserach (IJEBAR), 3(4), 1167–1176.
Supriyanto, A. S., & Ekowati, V. M. (2019). Anteseden Kinerja Karyawan Bank Syariah Di Malang Raya. Journal of Applied Business Administration, 3(2), 181–193. https://doi.org/10.30871/jaba.v3i2.1523
Syaiful, M., Damanik, D., Simalungun, U., Siantar, P., Guampe, F. A., Tentena, U. K., & Poluakan, M. V. (2022). Pengantar Ilmu Ekonomi (Issue June).
Tao, L. (2021). How should economics view the Internet? Journal of Internet and Digital Economics, 1(1), 1–14. https://doi.org/10.1108/jide-07-2021-0001
Ummi Hasanah Nasution, Edhy Mirwandhono, Ma’ruf Tafsin, Hasnudi, & Armyn Hakim Daulay. (2019). Analysis of Factors Affecting The Demand of Broiler Chicken Meat In Binjai City. Jurnal Peternakan Integratif, 7(2), 42–52. https://doi.org/10.32734/jpi.v7i2.2166
Yuldinawati, L., van Deursen, A. J. A. M., & van Dijk, J. A. G. M. (2018). Exploring the internet access of Indonesian SME entrepreneurs. International Journal of Business, 23(3), 235–247.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Analisis Faktor-Faktor yang Mempengaruhi Permintaan Untuk Berlangganan Internet
Pages: 112-121
Copyright (c) 2023 Muhammad Azhari, Dyfan Yolanda Lazuardi Subekti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
