Analysis of Multifactor that Influences Grabfood Consumer Behaviour During the Covid-19 Pandemic
-
Rois Arifin
*
Universitas Islam Malang, Malang,
Indonesia
- Dita Roosemella Paramadina Universitas Islam Malang, Malang, Indonesia (*) Corresponding Author
Abstract
The purpose of this research is to analyze the significance of the effect of e-service quality, price and e - promotion on e-customer satisfaction during Covid-19 pandemic in Malang City. The research method used is quantitative research methods, sampling techniques data by distributing questionnaires to 150 respondents using purposive sampling technique. Methods of data analysis using Validity and Reliability tests, Multiple Linear Regression, Statistical F Test and Statistical Test t. The results of the study with the F statistical test obtained that e-service quality, price and e - promotion simultaneously have a significant effect on e-customer satisfaction at Grabfood During pandemic. Meanwhile, through the t statistical test, it was obtained that e-service quality, price and e - promotion partially had a significant effect on e-customer satisfaction at Grabfood During pandemic.
Downloads
References
Ahuvia, A., Rauschnabel, P. A., & Rindfleisch, A. (2020). Is brand love materialistic? Journal of Product and Brand Management, 30(3), 467–480. https://doi.org/10.1108/JPBM-09-2019-2566
Ahyani, H., Mahfud, M., Waluyo, R., & Ulya, W. (n.d.). THE POTENTIAL OF HALAL FOOD ON THE ECONOMY OF THE COMMUNITY IN THE ERA OF INDUSTRIAL. 112–128.
Ahyar, H., Maret, U. S., Andriani, H., Sukmana, D. J., Mada, U. G., Hardani, S.Pd., M. S., Nur Hikmatul Auliya, G. C. B., Helmina Andriani, M. S., Fardani, R. A., Ustiawaty, J., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Buku Metode Penelitian Kualitatif & Kuantitatif (Issue March).
Al-Nashmi, M. M., & Almamary, A. A. (2017). The relationship between Islamic marketing ethics and brand credibility: A case of pharmaceutical industry in Yemen. Journal of Islamic Marketing, 8(2), 261–288. https://doi.org/10.1108/JIMA-03-2015-0024
Floren, J., Rasul, T., & Gani, A. (2020). Islamic marketing and consumer behaviour: a systematic literature review. Journal of Islamic Marketing, 11(6), 1557–1578. https://doi.org/10.1108/JIMA-05-2019-0100
Iranmanesh, M., Senali, M. G., Ghobakhloo, M., Nikbin, D., & Abbasi, G. A. (2021). Customer behaviour towards halal food: a systematic review and agenda for future research. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-01-2021-0031
Joshi, R., & Garg, P. (2022). Assessing brand love, brand sacredness and brand fidelity towards halal brands. Journal of Islamic Marketing, 13(4), 807–823. https://doi.org/10.1108/JIMA-04-2020-0104
Le, M. T. H. (2020). The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences. Spanish Journal of Marketing - ESIC, 25(1), 156–180. https://doi.org/10.1108/SJME-05-2020-0086
Madadi, R., Torres, I. M., Fazli-Salehi, R., & Zúñiga, M. Á. (2021). The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand. Spanish Journal of Marketing - ESIC, 25(2), 333–354. https://doi.org/10.1108/SJME-06-2021-0099
Moussa, S. (2021). Is one good enough? Gauging brand love using a visual single-item measure. Journal of Contemporary Marketing Science, 4(1), 112–131. https://doi.org/10.1108/jcmars-11-2019-0040
Pongtiku, A., Kayame, R., Rerey, V. H., Soeprapto, T., & Resubun, Y. (2016). Microsoft Word - BUKU METODOLOGI KUALITATIF SAJA by Arry Pongtiku dkk (Vol. 2016, Issue December).
Purwanto, A., Haque, M. G., Sunarsih, D., & Asbari, M. (2021). The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers. Journal of Industrial Engineering & Management Research (JIEMAR), 2(3), 42–52. https://jiemar.org/index.php/jiemar/article/view/144
Salehzadeh, R., Sayedan, M., Mirmehdi, S. M., & Heidari Aqagoli, P. (2021). Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-08-2019-0169
Shah, S. A., Bhutto, M. H., & Azhar, S. M. (2021). Integrative review of Islamic marketing. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-07-2020-0216
Sthapit, E., Björk, P., & Piramanayagam, S. (2021). Motivational, emotional and memorable dimensions of non-Muslim tourists’ halal food experiences. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-02-2021-0047
Usman, H., Chairy, C., & Projo, N. W. K. (2021). Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-01-2021-0027
Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 441–453. https://doi.org/10.13106/jafeb.2021.vol8.no4.0441
Wallace, E., Torres, P., Augusto, M., & Stefuryn, M. (2022). Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love. Journal of Product and Brand Management, 31(2), 189–205. https://doi.org/10.1108/JPBM-06-2020-2937
Wibowo, M. W., Putri, A. L. S., Hanafiah, A., Permana, D., & Sh Ahmad, F. (2021). How education level polarizes halal food purchase decision of Indonesian millennials. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-10-2020-0323
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Analysis of Multifactor that Influences Grabfood Consumer Behaviour During the Covid-19 Pandemic
Pages: 583-590
Copyright (c) 2022 Rois Arifin, Dita Roosemella Paramadina
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
