Pengaruh Kualitas Produk dan Merek Terhadap Keputusan Pembelian Pada Madu Selandi
- May Reni Br Sitepu Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
-
Syamsul Bahri
*
Sekolah Tinggi Ilmu Manajemen Sukma, Medan,
Indonesia
(*) Corresponding Author
Abstract
The purpose of this study was to determine whether product quality and brand reputation are relevant to the reasons for purchasing honey in Selandi District, Karo Regency. The data techniques used in this study include interviews, observations, and questionnaires. Cluster sampling, where the whole or part of the population is designated as the sample, is the sampling technique used. Data analysis used regressive multiple linear regression, hypothesis testing, coefficient of determination (R2), partial (t-test), simultaneous (f-test), and classical assumptions. In contrast to data collection using SPSS25, the findings of this study indicate that product and brand quality is able to clearly show the relationship between its findings and the majority (53%), which is in line with the estimated coefficient of determination of 0.535. Fcount 65.080 Ftable 2.45 with a significance of 0.000 from an alpha of 0.05 shows the results of the hypothesis. According to the study's findings, consumers' decisions to buy selandi honey are significantly and favorably influenced by the quality of brands and products.
Downloads
References
Aditya Halim Perdan Kusuma, A. (2020). Brand Management (A. Rikki (ed.)). Yayasan Kita Menulis.
Alwi, D. S. dan. (2019). Buku Pemasaran (Pertama). Unitomo Press.
Agustina, A. (2019). Penagruh Kualitas Produk, Harga, Kepercayaan dan Promosi Terhadap Keputusan Pembelian Madu Pada CV. Cakra Surya Nusantara. Pengertian Data Informasi Sistem, 102.
Ana Fitriyatul, Ariefah Sundari, Ali Muhajir, H. P. (2021). Analisis Pengaruh Harga, Kualitas Produk, dan lokasi terhadap loyalitas pelanggan distro mayang madu Pacirang Lamongan. 4(2), 75–91.
Balita Nengsi, Evahelda, R. P. (2022). Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Inovasi Madu Kelulut Di Kecamatan Manggar Kabupaten Belitung Timur. 2(3), 9–17.
Efendi, A. Y. R. (2018). Pengaruh Harga, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian. Universitas Muhammadiyah Malang, Oktober 2018, 56.
Hermawan, R. T. (2018). Digital Repository Repository Universitas Universitas Jember Jember Digital Digital Repository Repository Universitas Universitas Jember Jember. Digital Repository Universitas Jember, September 2019, 2019–2022.
I. alfalihin, A. Osmond, A. A. (2020). Analisis Pengaruh Citra Merek, Persepsi Harga, Kualitas Produk dan Program Promosi Terhadap Loyalitas Pelanggan. 14(1), 1–27.
Khoiroh, M., Budiwati, H., & Qoshim, R. A. (2018). Pengaruh Diferesiasi Produk dan Citra Merek Terhadap Keputusan Pembelian Susu Kedelai Madu (Studi Kasus Pada Home Industri Susu “SKM” di Desa Labruk Kidul Kecamatan Sumbersuko Kabupaten Lumajang). Jurnal Riset Manajemen, 1(September), 186–195.
Kotller, K. &. (2017). Manajemen Pemasaran (A. M. & W. Hardani (ed.)). Erlangga.
Benson. (2018). Pemasaran dan Keputusan Pelanggan (Pertama).
Husni Muharram Ritinga, Miftah, N. (2018). Manajemen Pemsaran. CV.Manhaji.
Indrasari, D. M. (2019a). Buku Pemasaran dan Keputusan Pelanggan (Pertama). Unitomo Press.
Setyowardhani, T. E. & H. (2019). Perilaku Konsumen (Kesebelas). Universitas Terbuka Kementerian Pendidikan dan Kebudayaan.
Sugiono, P. D. (2019a). Metode Penelitian Kuantitatif (Setiyawami (ed.); kedua). ALFABETA, cv.
Sugiono, P. D. (2019b). Metode Penelitian Kuantitatif (Satiyawami (ed.); kedua). ALFABETA, cv.
Zainurossalamia, D. S. (2020b). Manajemen pemasaran (Hamdan (ed.)). Forum Pemuda Aswaja.
Sulistiowati, W. N., Ibrahim, M. B. H., Irawan, A., Mansur, M., & Pasolo, F. (2021). Analisis Kualitas Produk Terhadap Keputusan Pembelian Dengan Kepercayaan Sebagai Variabel Intervening ( Studi Pada Pembeli Produk Madu Bina Marga Wamena ). Jurnal Manajemen.
Susanto, W. S. (2020). Pengaruh Kualitas Produk, Harga dan Ppromosi Terhadap Keputusan Pembelian Madu Murni Stamina di Berkah Herbal Cikarang. Jurnal Manajemen, 11.
Viga Bagus Chaniagara, A. (2021). Pengaruh kualitas produk, testimoni dan harga terhadap keputusan pembelian produk ma-sum. 6.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Kualitas Produk dan Merek Terhadap Keputusan Pembelian Pada Madu Selandi
Pages: 599-606
Copyright (c) 2022 Syamsul Bahri, May Reni Br Sitepu
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
