Analisis Niat Wisatawan untuk Berkunjung ke Kawasan Kuta Mandalika Lombok
-
Tarandhika Tantra
*
Universitas Telkom, Bandung,
Indonesia
(*) Corresponding Author
Abstract
Tourism is the sector that has the most potential to contribute greatly to GDP. The competitiveness of Indonesia's tourism sector is lower than the kawasa countries of Southeast Asia. The Government of Indonesia developed the National Priority Tourism Area with the 10 New Bali program in an effort to be competitive and superior. Kuta Mandalika Lombok Area of West Nusa Tenggara is one of the 10 priority areas. This research was conducted to find out the factors that make tourists to visit the Kuta Mandalika Lombok area including destination image, motivation, Word of Mouth and knowledge. Knowledge is believed to moderate the image of the destination. The survey was conducted to 310 respondents who had visited the Kuta Mandalika Lombok Area and conducted an analysis using the SmartPLS application. The findings of this study show that the image of destination, motivation, and Word of Mouth has a positive influence on the intention of visiting kuta mandalika lombok area. Knowledge is proven to have no moderating effect on the relationship of destination imagery and visiting intentions. The local government should develop the image of Kuta Mandalika Lombok area as a world-class priority tourist area in order to attract tourists to visit
Downloads
References
BKPM. (2019). All You Need to Know about the 10 New Bali Project in Indonesia. Badan Koordinasi Penanaman Modal. https://www.investindonesia.go.id/en/article-investment/detail/all-you-need-to-know-about-the-10-new-bali-project-in-indonesia
Chang, L.-L., F. Backman, K., & Chih Huang, Y. (2014). Creative tourism: A preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention. International Journal of Culture, Tourism and Hospitality Research, 8(4), 401–419. https://doi.org/10.1108/IJCTHR-04-2014-0032
Dinas Pariwisata Bali. (2022). Rilis Data Statistik Resmi (Data Statistik) [Datasets]. Dinas Pariwisata. https://disparda.baliprov.go.id/category/data-statistik/
Dinas Pariwisata NTB. (2022). Jumlah Wisatawan yang Berkunjung Tahun 2020-2021 (Jumlah Kunjungan Wisatawan Ke Provinsi Nusa Tenggara Barat) [Datasets]. Dinas Pariwisata. https://data.ntbprov.go.id/dataset/jumlah-kunjungan-wisatawan-ke-provinsi-nusa-tenggara-barat-ntb/resource/a6f3d58b-3019-45ee#{view-graph:{graphOptions:{hooks:{processOffset:{},bindEvents:{}}}},graphOptions:{hooks:{processOffset:{},bindEvents:{}}}}
Hair, J. F. (Ed.). (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (Second edition). Sage.
Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2019a). The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism. International Journal of Culture, Tourism and Hospitality Research, 13(2), 218–234. https://doi.org/10.1108/IJCTHR-11-2018-0151
Hasan, Md. K., Abdullah, S. K., Lew, T. Y., & Islam, MD. F. (2019b). Determining factors of tourists’ loyalty to beach tourism destinations: A structural model. Asia Pacific Journal of Marketing and Logistics, 32(1), 169–187. https://doi.org/10.1108/APJML-08-2018-0334
Huang, Y.-C., & Liu, C.-H. S. (2017). Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention. International Journal of Contemporary Hospitality Management, 29(7), 1854–1872. https://doi.org/10.1108/IJCHM-12-2015-0677
Khan, J. H., Haque, A., Rahman, M. S., Hahm, J. J., Taschi, A. D. D., Hair Jr, J. F., & Liang, P. (2017). A retrospective view of electronic word-of-mouth in hospitality and tourism management. International Journal of Culture, Tourism and Hospitality Research, 26(2), 211–240. https://doi.org/10.5829/idosi.mejsr.2013.14.12.2250
knoema. (2021, March). Thailand—Contribution of travel and tourism to GDP in current prices. Knoema.Com. https://knoema.com/atlas/Thailand/topics/Tourism/Travel-and-Tourism-Total-Contribution-to-GDP/Contribution-of-travel-and-tourism-to-GDP
Kusumah, E. P. (2020). INTENSI PEMILIHAN WISATA BERKELANJUTAN DI PULAU BELITUNG: PENGETAHUAN PARIWISATA SEBAGAI VARIABEL MODERASI. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 9(1), 1–16.
Kusumawardai, A. (2021, March 22). Sandiaga Incar Kenaikan Kontribusi Parekraf hingga 12 Persen dari PDB. Bisnis.Com. https://ekonomi.bisnis.com/read/20210322/12/1370673/sandiaga-incar-kenaikan-kontribusi-parekraf-hingga-12-persen-dari-pdb
Mohaidin, Z., Wei, K. T., & Ali Murshid, M. (2017). Factors influencing the tourists’ intention to select sustainable tourism destination: A case study of Penang, Malaysia. International Journal of Tourism Cities, 3(4), 442–465. https://doi.org/10.1108/IJTC-11-2016-0049
Mohd Isa, S., & Ramli, L. (2014). Factors influencing tourist visitation in marine tourism: Lessons learned from FRI Aquarium Penang, Malaysia. International Journal of Culture, Tourism and Hospitality Research, 8(1), 103–117. https://doi.org/10.1108/IJCTHR-04-2013-0016
Pahrudin, P., Chen, C.-T., & Liu, L.-W. (2021). A modified theory of planned behavioral: A case of tourist intention to visit a destination post pandemic Covid-19 in Indonesia. Heliyon, 7(10), e08230. https://doi.org/10.1016/j.heliyon.2021.e08230
Prebensen, N., Skallerud, K., & Chen, J. (2010). Tourist Motivation with Sun and Sand Destinations: Satisfaction and the WOM-Effect. Journal of Travel & Tourism Marketing, 27, 858–873. https://doi.org/10.1080/10548408.2010.527253
Pusparani, I. G. (2020). Tourist Arrival to ASEAN Countries 2019 Reaches [Tourism]. https://seasia.co/2020/02/11/revealed-tourist-arrival-to-asean-countries-2019
Quintal, V. A., & Polczynski, A. (2010). Factors influencing tourists’ revisit intentions. Asia Pacific Journal of Marketing and Logistics, 22(4), 554–578. https://doi.org/10.1108/13555851011090565
Soliman, M. (2019). Extending the Theory of Planned Behavior to Predict Tourism Destination Revisit Intention. International Journal of Hospitality & Tourism Administration, 1–26. https://doi.org/10.1080/15256480.2019.1692755
Tan, B. C. (2011). The roles of knowledge, threat, and PCE on green purchase behavior. International Journal of Business and Management, 6(12), 14–27.
Viglia, G., Minazzi, R., & Buhalis, D. (2016). The influence of e-word-of-mouth on hotel occupancy rate. International Journal of Contemporary Hospitality Management, 28(9), 2035–2051.
Wang, T.-L., Tran, P. T. K., & Tran, V. T. (2017). Destination perceived quality, tourist satisfaction and word-of-mouth. Tourism Review, 72(4), 392–410. https://doi.org/10.1108/TR-06-2017-0103
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Analisis Niat Wisatawan untuk Berkunjung ke Kawasan Kuta Mandalika Lombok
Pages: 474−479
Copyright (c) 2022 Tarandhika Tantra
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
