The Effect of Halal Awareness and Halal Certification on Interest in Buying Halal Products During Covid-19 Pandemic


  • Yeyen Novita IAIN Salatiga, Salatiga, Indonesia
  • Arna Asna Annisa * Mail IAIN Salatiga, Salatiga, Indonesia
  • Anton Bawono IAIN Salatiga, Salatiga, Indonesia
  • Ahmad Ulil Albab Al Umar UIN Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia
  • Adellia Kusuma Rachmawati IAIN Salatiga, Salatiga, Indonesia
  • Nailis Safaah IAIN Salatiga, Salatiga, Indonesia
    • (*) Corresponding Author
DOI: https://doi.org/10.47065/ekuitas.v3i3.1173
Keywords: Halal Awareness; Halal Certification; Interest; Halal Products; Covid-19 Pandemic

Abstract

This study aims to determine the effect of halal awareness and halal certification on interest in buying halal products during the Covid-19 pandemic. This study used quantitative methods to collect data as many as 138 respondents. The results of this study were analyzed through validity, reliability, R square, T test and F test using SPSS version 22 as an analytical tool. Based on the test results, the results showed: halal awareness had a significant positive effect on buying interest in halal products. Halal certification has a significant positive effect on interest in buying halal products. The implications of this research are expected as a reference in order to measure the extent to which the object of this research is to increase awareness about halal products and knowledge of the use of halal certification in the products to be purchased

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Article History
Submitted: 2022-01-15
Published: 2022-02-25
Abstract View: 1531 times
PDF Download: 943 times
How to Cite
Novita, Y., Annisa, A., Bawono, A., Albab Al Umar, A. U., Rachmawati, A., & Safaah, N. (2022). The Effect of Halal Awareness and Halal Certification on Interest in Buying Halal Products During Covid-19 Pandemic. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 3(3), 415−419. https://doi.org/10.47065/ekuitas.v3i3.1173
Issue
Vol 3 No 3 (2022): February 2022
Pages: 415−419
Section
Articles

Copyright (c) 2022 Yeyen Novita, Arna Asna Annisa, Anton Bawono, Ahmad Ulil Albab Al Umar, Adellia Kusuma Rachmawati, Nailis Safaah

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