Pengukuran Tingkat Kepuasan Pengguna Jasa Parkir di Pusat Pembelanjaan Royal Plaza Surabaya
Abstract
The purpose of this study is to determine the level of satisfaction of vehicle parking service users at the Royal Plaza Surabaya shopping center. This survey was conducted in the Royal Plaza parking area. Primary data were collected by researchers from the main source, namely users of Royal Plaza parking services by means of interviews and filling out questionnaires. The population in this study are visitors who have used the Royal Plaza parking area. Samples are users of Royal Plaza parking services who meet the requirements of 100 respondents. The finding of this study is that respondents in general tend to have achieved a good level of satisfaction. There are several attributes that need to be developed better and there are attributes that have satisfied users. The attribute that must be maintained as the main element forming satisfaction of parking service users is that the access to the parking location is close to the shopping center and they never go around in the parking area to find a parking space. Parking has met security standards such as cctv and they feel the vehicle will be parked safely
Downloads
References
Anderson, T.W. & L.L. Olsen. (2008). The Impact of Customers’ Perception of Varying Degrees of Customer Service on Commitment and Perceived Relative Attractiveness, Managing Service Quality, 18(4), 309-328.
Cronin, J.J & S.A. Taylor. (1992). Measuring Service Quality: A Re-examination and Extension, Journal of Marketing, 56(3), 56-68.
Darmawan, D. (2004). Pengaruh Persepsi Kualitas Layanan, Citra Merek, dan Kepuasan Nasabah terhadap Respon Perilaku Nasabah, Jurnal Ilmiah Manajemen dan Akuntansi, 1(1), 33-47.
Darmawan, D. (2004). Pengaruh Kualitas Layanan terhadap Kepuasan Penumpang Kapal Feri Penyeberangan Ujung-Kamal, Jurnal Ekonomi dan Bisnis, 8(2), 39-44.
Darmawan, D. (2009). Pemasaran Jasa, IntiPresindo Pustaka, Bandung
Darmawan, D. (2019). The Effect of Customer Satisfaction on Trust and Customer Loyalty, Management & Accounting Research Journal, 3(2), 1-8.
Darmawan, D. (2019). Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya terhadap Kepuasan Pelanggan, Jurnal Administrasi Bisnis, 8(2), 75-88.
Darmawan, D. (2021). Pencapaian Kepuasan dan Loyalitas Pelanggan melalui Strategi Pemasaran Berdasarkan Pengalaman (Studi Kasus Pelanggan Rumah Makan Ayam Bakar Wong Solo di Mojokerto), Jurnal Manajemen, Bisnis, dan Kewirausahaan, 1(1), 1-13.
Djati, S. Pantja & D. Darmawan. (2004). Pengaruh Kesan Kualitas Layanan, Harga dan Kepuasan mahasiswa PTS terhadap Minat Mereferensi Kampusnya, Jurnal Widya Manajemen dan Akuntansi, 4(2), 190-204.
Johnson, M.D., A. Gustafsson, & T.W. Andreassen. (2001). The Evolution and Future of National Customer Satisfaction Index Models, Journal of Economic Psychology, 22(2), 217-45.
Kotler, P., & G. Armstrong. (2016). Principles of Marketing (16th ed.). Pearson Education Limited, Boston.
Kotler, P. & K.L. Keller. (2016). Marketing Management (15th ed.). Pearson Education Limited, Boston.
Lovelock, Christopher H. (1996). Service Marketing, 3rd edition, Prentice-Hall, London.
Masitoh, D., D. Darmawan & E. A. Sinambela. (2017). The Effect of Service Quality and Trust on Customer Loyalty of Warung Apung Rahmawati of Mojokerto Branch, Jurnal Agrimas, 1(2), 107-114.
Parasuraman, A., Valarie A. Zeithaml, & Leonard L. Berry. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research, The Journal of Marketing, 49(4), 41-50.
Zameer, Hashim., Anam Tara, Uzma Kausar, & Aisha Mohsin. (2015). Impact of Service Quality, Corporate Image and Customer Satisfaction Towards Customers’ Perceived Value in the Banking Sector in Pakistan, International Journal of Bank Marketing, 33(4), 442-456.
Zeithaml, Valarie A., Leonard L. Berry, & A. Parasuraman. (1996). The Behavioral Consequences Of Service Quality, Journal of marketing, 60, 31-46.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengukuran Tingkat Kepuasan Pengguna Jasa Parkir di Pusat Pembelanjaan Royal Plaza Surabaya
Pages: 307-311
Copyright (c) 2021 Mohammad Djaelani, Didit Darmawan

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).




















