Sentiment and Toxicity Analysis of Biometric Authentication and Facial Recognition Technology Content Reviews using Cross-Industry Standard Process for Data-Mining

Yerik Afrianto Singgalen

doi:10.47065/josyc.v5i3.5167

Yerik Afrianto Singgalen * Atma Jaya Catholic University of Indonesia, Jakarta, Indonesia

(*) Corresponding Author

DOI: https://doi.org/10.47065/josyc.v5i3.5167

Keywords: Sentiment; Reviews; Toxicity; Biometric; Security

Abstract

This study investigates sentiment analysis methodologies within the framework of CRISP-DM (Cross-Industry Standard Process for Data Mining), aiming to discern the efficacy of various algorithms in sentiment classification tasks. The research uses a structured approach to evaluate SVM, NBC, DT, and K-NN algorithms with the SMOTE oversampling technique, uncovering distinct performance metrics and limitations. Results indicate SVM achieving 59.88% accuracy, NBC at 59.25%, DT with 52.09%, and K-NN obtaining 54.80%, highlighting the differential precision, recall, and f-measure. Additionally, content analysis identifies pertinent themes such as Biometric security, Cloud storage, and Emotion Analysis, enriching sentiment dynamics comprehension. The toxicity scores of analyzed videos reveal nuanced sentiment nuances, with the first video exhibiting Toxicity: 0.13227 and the second scoring Toxicity: 0.12794. This study underscores the significance of informed algorithm selection and evaluation methodologies within CRISP-DM, fostering optimized sentiment analysis outcomes while acknowledging diverse topical nuances.

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