Penerapan Algoritma Apriori pada Asosiasi Generasi Z dan Domisili Terhadap Partisipasi Pemilih Muda pada Pemilu dan Pilkada 2024
- Relita Buaton STMIK Kaputama, Kota Binjai, Indonesia
- Anton Sihombing STMIK Kaputama, Kota Binjai, Indonesia
- Kristina Anastasia Br. Sitepu STMIK Kaputama, Kota Binjai, Indonesia
- Siti Nur Azizah STMIK Kaputama, Kota Binjai, Indonesia
-
Mutiara Febrianta
*
STMIK Kaputama, Kota Binjai,
Indonesia
(*) Corresponding Author
Abstract
The 2024 General Election and Regional Election recorded a significant phenomenon in which young voters from Generation Z and millennials dominated the national permanent voter list, accounting for 56.45% of the total electorate. However, this high proportion was not necessarily followed by optimal participation rates, particularly at the regional level such as in Binjai City. This study aims to analyze the participation patterns of Generation Z in the 2024 General Election and Regional Election in Binjai City using the Apriori algorithm within the CRISP-DM framework. The dataset was obtained from the Binjai City KPU recapitulation, consisting of 1,201 Gen Z voter records with four attributes: voter age category, sub-district, general election attendance status, and regional election attendance status. The modeling process was applied with a minimum support of 0.04 and a minimum confidence of 0.5, generating 19 association rules with all lift values exceeding 1. The main findings indicate that Middle Gen Z (aged 20–23 years) is the most dominant group in attending the General Election, Binjai Barat Sub-district recorded the highest participation rate, and a selective participation pattern was identified in which non-attendance at the Regional Election does not necessarily reflect overall political apathy. The findings of this study are expected to serve as recommendations for the Binjai City KPU in designing more targeted strategies to improve young voter participation.
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Copyright (c) 2026 Relita Buaton, Anton Sihombing, Kristina Anastasia Br. Sitepu, Siti Nur Azizah, Mutiara Febrianta
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