Journal of Business and Economics Research (JBE)

Pengaruh Pengendalian Internal, Whistleblowing System, dan Komitmen Organisasi Terhadap Pencegahan Fraud

Andani Rizki Putri — 2026-02-01

This study aims to analyze the influence of internal control, whistleblowing system, and organizational commitment on fraud prevention in village fund management. The emergence of irregularities in village fund administration indicates weak oversight mechanisms and a lack of ethical awareness among village officials in adhering to public accountability standards. This research was conducted using a quantitative survey approach through the distribution of questionnaires to 84 village officials from 12 villages in Lamongan District, Lamongan Regency. The collected data were processed using multiple linear regression analysis with SPSS version 30. The results show that internal control has a positive and significant effect on fraud prevention with a significance value of 0.039. The whistleblowing system also has a positive and significant effect with a significance value of 0.001, and organizational commitment likewise shows a positive and significant effect with a significance value of 0.001. Simultaneously, the three variables significantly influence fraud prevention, as indicated by an F-value of 87.410, which is greater than the F-table value of 3.1108. The Adjusted R Square value of 0.757 indicates that internal control, whistleblowing system, and organizational commitment explain 75.7% of the variation in fraud prevention. These findings emphasize the importance of strengthening village governance by implementing effective internal control systems, providing secure and reliable whistleblowing mechanisms, and building an organizational culture grounded in honesty, integrity, and moral responsibility to achieve transparent and fraud-free village fund management.

Peran Minat Berwirausaha, Motivasi Berwirausaha, dan Pendidikan Kewirausahaan dalam Meningkatkan Keterampilan Berwirausaha TKMP

Rahmat Junaidi — 2026-02-01

Pemula (TKMP)

Abstract−This research aims to determine the influence of entrepreneurial interest, entrepreneurial motivation, and entrepreneurship education on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province. The population in this study consists of 124 participants, with sampling conducted using the saturated sampling technique, making the entire population the research sample. Primary data were collected through interviews and questionnaires. The data analysis method employed was Multiple Linear Regression in SPSS 21. The research results indicate that entrepreneurial interest, entrepreneurial motivation, and entrepreneurship education simultaneously have a positive and significant influence on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province, with F-calculated value (36.579) > F-table (2.680) or significance value (0.000) < 0.05. Entrepreneurial interest has a positive and significant influence on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province, with t-calculated value (3.556) > t-table (1.979) or significance (0.001) < 0.05. Entrepreneurial motivation has a positive and significant influence on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province, with t-calculated value (4.332) > t-table (1.979) or significance (0.000) < 0.05. Entrepreneurship education has a positive and significant influence on the entrepreneurial skills of Independent Beginner Workforce (TKMP) participants in Riau Province, with t-calculated value (2.574) > t-table (1.979) or significance (0.011) < 0.05.

Influence of Content Marketing, Live Streaming, Reviews, and Beauty Vloggers on Scarlett Whitening Purchases

Mita Rolani — 2026-02-01

This study aims to determine the effect of content marketing, live streaming, customer reviews, and beauty vloggers on the decision to purchase Scarlett Whitening on TikTok Shop. The population in this study were active students from all faculties at Muhammadiyah University Purwokerto who had used Scarlett Whitening. The sampling technique used was purposive sampling, resulting in a total of 144 respondents in this study . The research analysis test used Structural Equation Modeling (SEM) as the data analysis technique, utilizing SmartPLS software version 3.0. The results of the study indicate that content marketing, beauty vloggers, and online customer reviews have a positive and significant influence on purchasing decisions, demonstrating the importance of informative, persuasive, and credible digital content in shaping consumer behavior on TikTok Shop. Conversely, live streaming does not show a significant effect on purchasing decisions, suggesting that its effectiveness may depend on execution quality or audience engagement levels. These findings imply that Scarlett Whitening should prioritize strengthening content marketing strategies, collaborating with credible beauty vloggers, and encouraging positive customer reviews to enhance consumer trust and purchase intentions, while reevaluating and optimizing live streaming approaches to improve their impact on purchasing decisions.

Factors Influencing Repurchase Intention on Trendiness Products Nowadays

Edy Yulianto Putra — 2026-02-01

The influence of social media on consumer behavior is increasingly significant in the digital era. The purpose of this study was to determine the effect of social media marketing activities on Miniso brand repurchase intentions in Batam City. Method: Quantitative research using Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis was conducted on 385 respondents. Results: The findings indicate that social media marketing activities have a significant positive effect on brand relationships, trust, and loyalty, which then increase repurchase intentions. Conclusion of the research is social media marketing activities are an important strategy to increase customer loyalty and repurchase intentions for trendy products.

Investment Intention Among Students: A Modified TPB with Financial Literacy and Social Media

Luh Gede Anggi Ratna Sari — 2026-02-01

This study aims to analyze the factors influencing the investment intentions of university students in Bali by modifying the Theory of Planned Behavior (TPB). The research integrates financial literacy and social media influence as additional exogenous variables alongside the core constructs of attitude and subjective norms. An explanatory quantitative approach was employed, with data collected from 100 students across Bali using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results of the hypothesis testing indicate that financial literacy and subjective norms have a significant positive effect on attitude towards investment, while social media influence does not. Furthermore, financial literacy, subjective norms, social media influence, and attitude all directly and positively affect investment intention. Attitude also acts as a significant partial mediator in the relationship between financial literacy and subjective norms on investment intention, but not for social media influence. The model demonstrates good predictive power, with an R-square of 0.586 for attitude and 0.660 for investment intention. The findings imply that fostering investment interest among the younger generation requires a dual approach: strengthening foundational knowledge and positive social reinforcement to cultivate supportive attitudes, while strategically leveraging social media as a direct channel for outreach and engagement. These findings provide practical implications for educational institutions and financial authorities in designing effective financial literacy programs and investment communication strategies for the younger generation.

Pengaruh Content Marketing, Physical Evidence, dan Word of Mouth Terhadap Keputusan Pembelian

Nurul Apriyana — 2026-02-01

The increasingly fierce competition in the food and beverage industry in Purwokerto City requires cafe business owners to understand the dominant factors that trigger consumer purchasing decisions. This study aims to analyze the influence of content marketing, physical evidence, and word of mouth on purchasing decisions among customers of Arasta Alpha Cafe in Purwokerto. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis method. The sample in this study consisted of 127 respondents selected using a purposive sampling technique based on certain criteria. The results of the analysis show that content marketing and physical evidence have a positive and significant effect on purchasing decisions. Conversely, word of mouth does not have a significant effect on purchasing decisions. The three variables are able to explain 71.4% of the variation in consumer purchasing decisions. This finding indicates that the model built has strong predictive power in explaining consumer behavior. This emphasizes the importance of implementing relevant content marketing strategies and optimal physical evidence in attracting purchasing decisions. The results show that word of mouth has no significant effect, indicating that verbal recommendations without visual evidence are less able to validate consumer expectations. On the other hand, content marketing and visible physical evidence play a greater role in influencing purchasing decisions.

Anteseden dan Konsekuensi dari Variabel Kolaborasi Internal dan Eksternal Terhadap Transformasi Digital UMKM

Wisnu Yuwono — 2026-02-01

This research investigates the influence of knowledge-skill, financial availability, digital maturity, social media on digital transformation by incorporating internal-external collaboration (IEC) as mediating construct. This study adopts quantitative approach, with data obtained from 353 MSME respondents in various regions of Indonesia using convenience and purposive sampling. Data analysis was conducted using PLS-SEM method. The findings indicate that financial availability (t = 7,180, p < 0,05), digital maturity (t = 2,322, p < 0,05), and social media (t = 2,204, p < 0,05) have a positive effect on IEC, while knowledge-skill does not have a positive effect. Furthermore, knowledge-skill (t = 2,669, p < 0,05), digital maturity (t = 4,198, p < 0,05), and IEC (t = 2,165, p < 0,05) are found to positively affect digital transformation, while financial availability and social media do not have a positive effect. In terms of indirect relationships, only financial availability demonstrates a positive impact on digital transformation through IEC (t = 2,047, p < 0,05). These results suggest that IEC plays a crucial role in mitigating financial resource constraints in the digital transformation process. The novelty lies in the incorporation of IEC as a mediating variable in the context of MSMEs’ digital transformation, a topic that remains relatively underexplored in prior research. This study contributed to the enrichment of the MSME digital transformation literature by emphasizing the mediating role of IEC. Moreover, the findings offer practical implications for MSME practitioners and stakeholders in formulating more focused and sustainable digitalization strategies.

Labour Underutilisation in the BRICS-4: Do Exchange Rates and Foreign Direct Investment Matter?

Tri Wahyuni — 2026-02-01

This study aims to examine unemployment dynamics in BRICS-4 countries (Brazil, India, China, and Indonesia), with a particular emphasis on the effects of foreign direct investment and exchange rates within the framework of sustainable development. The primary issue addressed is the persistently high level of unemployment despite positive trends in economic growth and foreign investment inflows. A quantitative approach is employed using panel data analysis covering the period 2009–2023, in which all variables are transformed into natural logarithmic form to stabilise data variance. Model selection is conducted through the Chow, Hausman, and Lagrange Multiplier tests, which indicate that the Fixed Effects model represents the most appropriate estimation technique. The analysis encompasses classical assumption testing, partial and simultaneous significance tests, as well as the coefficient of determination. The novelty of this study lies in its cross-country integration of unemployment, foreign direct investment, and exchange rate variables within a sustainable development perspective. The empirical results demonstrate that foreign direct investment exerts a negative and statistically significant effect on unemployment, with a coefficient value of −0.12 and a probability value of 0.02, while the exchange rate exhibits a positive effect of 0.06 but remains statistically insignificant, as reflected by a probability value of 0.49. These findings underscore the critical role of foreign investment in employment generation and suggest that the influence of exchange rates is indirect and contingent upon the structural characteristics of individual countries.

Dampak Regulasi POJK 51/2017 Terhadap Kualitas Pengungkapan GRI Pada Emiten Sektor Konstruksi

Ucok Jimmy — 2026-02-01

This study analyzes the impact of Financial Services Authority Regulation (POJK) Number 51/2017 concerning Sustainable Finance on the conformity of sustainability report disclosures of construction companies listed on the Indonesia Stock Exchange (IDX) with the 2021 GRI Standards. The research method uses a quantitative method on annual reports and sustainability reports from a sample of state-owned and private construction companies during the 2015–2023 period using a purposive sampling technique. Analysis indicators refer to the main framework of the GRI 2021 which includes economic, environmental, and social dimensions. The results show that POJK 51/2017 plays a significant role as a catalyst in increasing transparency and accountability in sustainability reporting, with a clear trend of increasing GRI indicator disclosures after 2017. However, a clear disparity was found in the depth and consistency of disclosures between state-owned construction companies and private construction companies. State-owned construction companies demonstrated higher levels of compliance and faster adaptation, with an average disclosure score of 58.9 points (46%), driven by strong institutional mandates and regulatory oversight from BP Danantara, BP BUMN, and the Financial Services Authority (OJK). Private construction companies, on the other hand, tended to adapt more slowly, with an average disclosure score of 30.6 points (24%), and their reporting remained primarily compliance-focused, requiring stronger market incentives and investor pressure to achieve full alignment with global standards. The findings of this study confirm the effectiveness of POJK 51/2017, which directs reporting to the 2021 GRI standards. However, internal capacity building, policy harmonization, and a more comprehensive integration of environmental, social, and governance indicators are needed to achieve holistic sustainability reporting in the Indonesian construction sector.

Cryptocurrencies vs Stocks: Analyzing Returns, Risks, and Performance to Determine the Best Investment

Reksha Laksana — 2026-02-01

This study compares the investment performance of selected cryptocurrencies and stocks over the period 2020–2024 by analyzing returns, risk and relative performance. A quantitative descriptive approach was employed with a saturated sample of 40 assets (cryptocurrencies and stocks) and 2,400 monthly closing-price observations. The analyzed metrics include monthly returns, volatility (as a proxy for risk) and the Sharpe ratio for risk‑adjusted performance. Results indicate that cryptocurrencies produced higher average returns but exhibited substantially greater volatility; DOGE shows the highest risk with a value of 14.02955. In a risk-adjusted comparison based on the Sharpe ratio, TRX achieves the highest Sharpe ratio with a value of 1.29783, followed by NVDA at 1.21917 and AVGO at 1.15028, suggesting that several assets delivered superior returns with relatively controlled risk. Yearly comparisons revealed shifting performance leaders, reflecting temporal market dynamics across the five‑year window. These findings imply that portfolio allocations should explicitly consider the trade‑off between higher returns from cryptocurrencies and their increased volatility, and should incorporate risk‑adjusted metrics such as the Sharpe ratio when selecting assets. This study can be used as a reference to improve investors' understanding of asset performance and the risks of cryptocurrencies and stocks, and can encourage further research on investment analysis and risk management across various asset classes.

Analisis Environmental, Social, Governance Disclosure dan Financial Performance Terhadap Volatilitas Harga Saham

Nur Isnaini Faizatul Ummah — 2026-02-01

This study focuses on analyzing how Environmental, Social, and Governance (ESG) disclosures and financial performance influence stock price volatility in the food and beverage industry listed on the Indonesia Stock Exchange (IDX) between 2022 and 2024. Using secondary data from annual reports, sustainability reports, and historical stock prices, this study employed a quantitative methodology. Purposive sampling was used to select 35 companies as the research sample. Using SPSS version 26, the analysis technique used multiple linear regression. The findings indicate that environmental and social disclosures have a significant negative effect on stock price volatility. Conversely, governance disclosures have a significant positive effect. Meanwhile, volatility is not significantly affected by financial performance as determined by Return on Assets (ROA), indicating that in the post-pandemic food and beverage sector, investors tend to prioritize sustainability factors and non-financial risk mitigation, as reflected in ESG disclosure, over short-term profitability. The R² value of 13.8% indicates that external factors outside the research model influence most of the variations in stock price volatility. The contribution of this research lies in providing empirical evidence on the role of ESG disclosure in explaining stock price volatility in the food and beverage sector post-pandemic, as well as providing influence for company management and investors in formulating their variance strategies and making risk-based investment decisions.

Identifying Factors Driving the Adoption of Halal Meat Products by Generation Z in Indonesia

Andina Fasha — 2026-02-01

This study investigates the factors influencing the intention of Generation Z consumers in Indonesia the world’s most populous Muslim nation to purchase halal meat products. Utilizing a quantitative approach, the research evaluates four key variables: Halal Supply Chain Knowledge, Halal Certification and Logo, Religious Belief, and Halal Awareness. Data were collected via an online survey of 300 Generation Z respondents. The analysis reveals that Religious Belief exerts the strongest significant influence on purchase intention, followed by Halal Awareness. Conversely, Halal Supply Chain Knowledge and Halal Certification/Logo demonstrated a negligible impact on purchase intent within this demographic. These findings suggest that for Generation Z, internal value systems and environmental consciousness outweigh formal logistics or labeling. The study recommends that the Indonesian government and private sector enhance education and certification transparency to bridge the gap between formal standards and consumer trust, thereby increasing the global competitiveness of the Indonesian halal industry.

The Influence of Product Quality, Brand Image, and Word-of-Mouth Recommendations on Purchasing Decisions

Putu Ines Solatika — 2026-02-01

This study aims to analyze the influence of product quality, brand image, and word-of-mouth recommendations on the decision to purchase Wardah cosmetics in Purwokerto. This study involved 120 students from Muhammadiyah University Purwokerto, Jenderal Soedirman University, and UIN Saizu Purwokerto who had used Wardah cosmetics, using a purposive sampling method. Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS version 3.0 through external and internal model evaluation. The validity (AVE > 0.5) and reliability (Composite Reliability > 0.7) test results showed that all instruments were valid and reliable. The research results were tested based on the path coefficient value and P value (< 0.05). The results show that product quality, brand image, and word of mouth recommendations have a positive and significant effect on the decision to purchase Wardah cosmetics in Purwokerto. The contribution of this study lies in the integration of the word of mouth variable into the cosmetic purchase decision model, thereby providing a more comprehensive understanding of the role of consumer-to-consumer communication in influencing purchase decisions, particularly for local cosmetic products among students.

Kredibilitas Content Micro Influencer dan Dampaknya pada Purchase Intention: Peran Digital Engagement UMKM Kuliner

Saharuddin Saharuddin — 2026-02-01

One increasingly relevant approach is the use of micro-influencers, whose content credibility is believed to foster consumer trust and encourage digital engagement. However, many MSME actors still face challenges in optimizing influencer marketing, and prior research has reported contradictory findings. This study aims to analyze the effect of micro-influencer content credibility on consumers’ purchase intention in culinary MSMEs, both directly and indirectly through brand trust and digital engagement. A quantitative approach was employed using Structural Equation Modeling (SEM) with the assistance of AMOS software. Data were collected from 210 respondents who are consumers of culinary MSMEs in Pare-Pare City and Pinrang Regency, South Sulawesi, Indonesia. The results show that micro-influencer content credibility has a significant positive effect on brand trust, digital engagement, and purchase intention. Furthermore, digital engagement was found to mediate the relationship between micro-influencer content credibility and purchase intention, while the mediating role of brand trust was not significant. These findings provide theoretical contributions to the literature on influencer-based digital marketing and practical implications in the form of recommendations for MSMEs to optimize collaborations with credible micro-influencers in creating interactive content that enhances consumer digital engagement and drives purchase intention.

Pengaruh Content Marketing Brand di TikTok dan Persepsi Harga Terhadap Impulse Buying Produk Roti

Novia Murfianingsih — 2026-02-04

The development of social media has driven changes in consumer behavior, particularly in spontaneous purchasing decisions (impulse buying), along with the increasing utilization of digital platforms as marketing media. TikTok has become one of the platforms widely used by brands to deliver engaging and persuasive marketing content. This study aims to analyze the influence of content marketing and price perception on consumer impulse buying of Roti'O products in Semarang City. This study employs a quantitative approach with associative research design. The sampling technique used was purposive sampling with criteria of TikTok users who have viewed Roti'O content and made product purchases. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS software. The results show that simultaneously, content marketing and price perception have a positive and significant effect on impulse buying with an F value of 10.325 (p = 0.000) and an Adjusted R² value of 0.159, indicating that 15.9% of the variation in impulse buying can be explained by both variables. Partially, content marketing has a positive and significant effect on impulse buying (t = 2.795; p = 0.006), where relevant, informative, valuable, easy-to-understand, easily discoverable, and consistently presented content can attract attention and create emotional interest that encourages spontaneous purchases. Price perception also has a positive and significant effect on impulse buying (t = 2.086; p = 0.040), where prices perceived as affordable, aligned with product quality and benefits, and competitive can shape positive value perceptions in consumers' minds, thereby encouraging unplanned purchase decisions. The novelty of this study lies in the simultaneous examination of the influence of TikTok-based content marketing and price perception on impulse buying for food products, positioning TikTok as an interactive and emotional visual marketing medium to provide contextual understanding of the mechanisms underlying impulsive buying behavior formation in the digital marketing era. This study provides theoretical contributions to the development of digital marketing studies and practical contributions for business practitioners in designing effective content strategies and pricing to enhance consumer impulse buying.

Fraud Hexagon Dalam Mendeteksi Financial Statement Fraud Pada Perusahaan Yang Terdaftar di Jakarta Islamic Index (JII) Periode 2020–2024

Dea Aisia Nur Aini — 2026-02-05

This study aims to analyze the effect of the fraud hexagon on financial statement fraud in manufacturing companies listed on the Jakarta Islamic Index (JII) for the 2020–2024 period. The sample selection was conducted using the purposive sampling method, resulting in 23 companies out of 30 listed companies that met the research criteria, with a total of 115 observation data points. The criteria included the availability of complete annual reports in Rupiah currency and the presence of indications of fraud during the study period. Financial statement fraud was measured using the Beneish M-Score model, while the fraud hexagon variables were tested using logistic regression analysis. Partial test results showed that the financial target, proxied by Return on Assets (ROA), significantly influenced financial statement fraud, with a regression coefficient of 14.902 and a significance level of 0.031 (<0.05). In addition, rationalization, measured through total accruals, also had an effect.

Integrasi Digital Marketing dan Pengalaman Pelanggan Dalam Community-Based Cafe

Noor Khairiyyah — 2026-02-10

The development of digital marketing has encouraged culinary businesses to move beyond promotional activities toward creating meaningful customer experiences. This phenomenon can be observed at Cafe 0 KM, which utilizes digital platforms as a medium to foster customer engagement and build a community amid increasingly intense competition in the cafe industry. This study aims to explore how the integration of digital marketing and customer experience contributes to the formation of a community-based relationship at Cafe 0 KM. A qualitative approach with a case study design was employed in this research. Data were collected through in-depth interviews with key informants, direct observation, and supporting documentation. The data were analyzed using thematic analysis through processes of data reduction, categorization, and interpretation of meaning. The findings reveal that digital marketing is not merely perceived as a promotional tool, but as an interactive medium that facilitates emotional closeness and sustained engagement between the cafe and its customers. Customer experiences created through atmosphere, service quality, and consistent digital interaction contribute to a sense of belonging that encourages active participation within the community. The integration of online and offline experiences results in long-term relational bonds reflected in both digital and physical customer involvement. This study implies that experience-based and community-oriented marketing strategies are relevant approaches for culinary SMEs in building business sustainability.

Pengaruh Cita Rasa dan Promosi Melalui Media Sosial Terhadap Keputusan Pembelian Kopi

Suhailan Suhailan — 2026-02-10

This study aims to examine the effect of taste and social media promotion on purchasing decisions among consumers of Matrana Coffee in Banda Aceh City. A quantitative approach was employed, with data collected through questionnaires and documentation. The sample consisted of 96 Matrana Coffee consumers, determined using the Purba formula and selected through probability sampling techniques. Data were analyzed using multiple linear regression analysis with t-test and F-test procedures. The findings reveal that taste has a positive and significant effect on purchasing decisions, as indicated by a t value of 2.533, which exceeds the t table value of 1.986. This finding suggests that product taste quality is able to shape positive consumer perceptions, thereby encouraging purchasing decisions. Social media promotion also shows a positive and significant effect on purchasing decisions, with a t value of 15.507 and a significance level of 0.000, indicating that the intensity of promotional activities through social media can increase consumer interest in the product. Simultaneously, taste and social media promotion significantly influence purchasing decisions, as evidenced by an F value of 165.918 and a significance level of 0.000 (<0.05). These results highlight important practical implications for coffee business owners in formulating marketing strategies that emphasize product quality and optimize the use of social media as a promotional tool to enhance consumers’ purchasing decisions.