Ariasih, M., K. Sumadi Putra, I. Suarmanayasa, and N. W. Santi. “Exploring Women’s Entrepreneurial Leadership and Digital Gamification Marketing in Fashion MSMEs”. Journal of Business and Economics Research (JBE), Vol. 6, no. 3, Nov. 2025, pp. 989-96, doi:10.47065/jbe.v6i3.8563.