Aliwinoto, C., B. Hadianto, and K. Tjiptodjojo. “The Relationship Between Price Discounts and Impulsive Purchase: The Mediating Role of Positive Emotions”. Journal of Business and Economics Research (JBE), Vol. 5, no. 2, June 2024, pp. 121-8, doi:10.47065/jbe.v5i2.5252.