Auliyah, D. M., and N. N. Thahirrah. “Pengaruh Scarcity Marketing Dan Anticipated Regret Terhadap Impulsive Buying Melalui Arousal Pada Tiktok”. Journal of Business and Economics Research (JBE), Vol. 7, no. 3, Oct. 2026, pp. 731-43, doi:10.47065/jbe.v7i3.10495.