Apriyana, N., Utami, R., Astuti, H. and Endratno, H. (2026) “Pengaruh Content Marketing, Physical Evidence, dan Word of Mouth Terhadap Keputusan Pembelian”, Journal of Business and Economics Research (JBE), 7(1), pp. 54-64. doi: 10.47065/jbe.v7i1.9126.