Rolani, M., Haryanto, T., Purwidianti, W. and Miftahudin, M.A. 2026. Influence of Content Marketing, Live Streaming, Reviews, and Beauty Vloggers on Scarlett Whitening Purchases. Journal of Business and Economics Research (JBE). 7, 1 (Feb. 2026), 23-33. DOI:https://doi.org/10.47065/jbe.v7i1.9012.