Perceived Value, Kepuasan dan Revisit Intention Wisatawan pada Lokasi Wisata
-
Megasari Gusandra Saragih
*
Universitas Pembangunan Panca Budi, Medan,
Indonesia
- Bunga Aditi Universitas Harapan Medan, Medan, Indonesia
- Annisha Suvero Suyar Universitas Harapan Medan, Medan, Indonesia (*) Corresponding Author
Abstract
The purpose of this study was to determine the effect of perceived value and satisfaction on tourists' revisit intention on Merci Barn Tourism. The sampling technique used non-probability sampling with a total sample of 97 people. The data was obtained by giving a statement in the form of a questionnaire directly to the respondent to obtain valid data. Based on the results of the analysis, it is known that perceived value and satisfaction have a positive and significant influence on the revisit intention of tourists to Merci Barn Tourism, either simultaneously or partially. Determination test results found an R square value of 0.794, this means that the revisit intention of tourists to Merci Barn Tourism can be explained by the perceived value and satisfaction variables of 79.4%, while the rest (20.6%) is explained by other factors outside the model.
Downloads
References
Ababneh, Mukhles, (2013), Service Quality And Its Impact On Tourist Satifaction, Interdisciplinary Journal Of Contempory Research In Business.
Amini, P., Falk, B., Hoth, N. C., & Schmitt, R. H. (2016). StatisticalnAnalysis of Consumer Perceived Value Deviation. Procedia CIRP, 51, 1–6.
Baker, D. A., & Crompton, J. L. 2000. Quality, satisfaction, and behaviour intentions. Annals of Tourism Research, 27(3) 785-804.
Chang, L.-L., F. Backman, K., & Chih Huang, Y. (2014). Creative Tourism: A Preliminary Examination Of Creative Tourists’ Motivation, Experience, Perceived Value And Revisit Intention. International Journal Of Culture, Tourism And Hospitality Research, 8(4), 401–419. Https://Doi.Org/10.1108/Ijcthr-04-2014-0032.
Huang, S., & Hsu, C. H. C. 2014. Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29–44. https://doi.org/10.1177/0047287508328793.
Jin, N., Lee, S. &Lee, H., 2015. The effect of experience quality on perceived value, satisfaction, image and behavioral intention of water park patrons: New versus repeat visitors. International Journal of Tourism Research, 17(1), pp.82-95.
Kotler, Philip and Kevin Lane Keller. 2016. Marketing Management, 15th Edition. New Jersey: Pearson Prestice Hall, Inc.
Marinkovic, Veljko. et al. 2014. “The antecedents of satisfaction and revisit intentions for full-service restaurants”. Marketing Intelligence & Planning. 32, (3), 311-327.
Masithoh, Dewi. & Widiartanto. (2020). Pengaruh Perceived Quality Dan Perceived Value Terhadap.Revisit Intention Melalui Satisfaction.Sebagai Variabel Intervening (Studi pada Pengunjung Destinasi Wisata Museum Kretek Kudus). Jurnal Administrasi Bisnis, Vol. IX, No. IV. Sangadji, & Sopiah. 2013. Perilaku Konsumen. Yogyakarta: Penerbit Andi.
Ramseook-Munhurrun, P., Seebaluck, V. N., & Naidoo, P. (2015). Examining The Structural Relationships Of Destination Image, Perceived Value, Tourist Satisfaction And Loyalty: Case Of Mauritius. Procedia - Social And Behavioral Sciences, 175(230), 252–259. Https://Doi.Org/10.1016/J.Sbspro.2015.01.1198.
Rizan, Mohamad et al. (2022). Pengaruh Perceived ValuedanPromotionterhadapRevisit Intentiondengan Kepuasan sebagai Intervening . Jurnal Bisnis, Manajemen, dan Keuangan Volume 3 No. 1 (2022).
Sopyan. (2015). Analisis Pengaruh Daya Tarik Wisata dan Kualitas Pelayanan Terhadap Minat Berkunjung Ulang Pengunjung dengan Kepuasan Pengunjung Sebagai Variabel Intervening (Studi pada Cagar Budaya Gedung Lawang Sewu). Fakultas Ekonomika dan Bisnis. Universitas Diponegoro. Semarang.
Suhud, U., & Wibowo, A. (2016). Predicting customers’ intention to revisit a vintage-concept restaurant. Journal of Consumer Sciences,1(2), 56-69.
Sweeney, J. C., & Soutar, G. N. 2013. Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing 77(2), 203- 220.
Sun, X., Geng-Qing Chi, C., & Xu, H. (2013). Developing Destination Loyalty: The Case Of Hainan Island. Annals Of Tourism Research, 43(40871060), 547–577. Https://Doi.Org/10.1016/J.Annals.2013.04.006.
Tian-Cole, S., Crompton, J. L., & Willson, V. L. (2002). An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge. Journal of Leisure Research, 34(1), 1–24. https://doi.org/10.1080/00222216.2002.11949957.
Wibowo, Agus. 2016. Pendidikan Kewirausahaan (Konsep dan Strategi). Yogyakarta: Pustaka Pelajar.
Zeithaml, V.A., M.J. Bitner, D.D. Gremler. (2018). Services Marketing: Integrating Customer Focus Across The Firm. 7 Edition. Mc.GrawHill. Boston.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Perceived Value, Kepuasan dan Revisit Intention Wisatawan pada Lokasi Wisata
Pages: 253-258
Copyright (c) 2022 Megasari Gusandra Saragih, Bunga Aditi, Annisha Suvero Suyar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
