Basuki K, Yani AS, Eillen C. Effect of Advertising and Product Innovation on the Performance of MSMEs During The Covid-19 Pandemic: E-Commerce as the Moderator. ekuitas [Internet]. 30May2023 [cited 1Jun.2026];4(4):1260-4. Available from: https://ejurnal.seminar-id.com/index.php/ekuitas/article/view/3234