Pengaruh Harga, Merek dan Kualitas Pelayanan Terhadap Keputusan Menjadi Customer Tetap Jasa Pengiriman


  • Fatimah Pohan * Mail Universitas Nahdlatul Ulama Sumatera Utara, Medan, Indonesia
  • (*) Corresponding Author
Keywords: Price; Brand; Service Quality; SPSS

Abstract

The online buying and selling system has been very widely used by many groups which makes more and more parties need a third party as a safe delivery and intermediary for goods from the seller to the buyer, there is no buying and selling online, the distance from the closest person is also not an obstacle because it can only be sharing by sending goods through shipping services so that this shipping service business is very much in demand to open startup companies so that many competitors occur, one of which is competition to get customers or regular customers in various ways and mature strategies carried out to achieve company goals. In this study, we want to see the effect of price, brand and service quality which are closely related in getting regular customers, regular customers must be obtained even it is necessary to increase the number of regular customers, which means that the customer will always be loyal and loyal to one of the shipping services, this can increase value. companies and increasing the survival of the company in achieving its corporate goals, this study looks at whatever happens between each variable

Downloads

Download data is not yet available.

References

AMILIA, S. (2017). Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa. Jurnal Manajemen Dan Keuangan Unsam, 6(1), 660–669.

Aren, S., & Nayman Hamamci, H. (2020). Relationship between risk aversion, risky investment intention, investment choices: Impact of personality traits and emotion. Kybernetes, 49(11), 2651–2682. https://doi.org/10.1108/K-07-2019-0455

Chavali, K., & Mohanraj, M. P. (2016). Impact of demographic variables and risk tolerance on investment decisions: An empirical analysis. International Journal of Economics and Financial Issues, 6(1), 169–175.

Hanafi, I., Hubeis, A. V. S., & Raharja, S. (2019). Strategi Peningkatan Daya Saing Produk Suku Cadang Otomotif dan Elektonik Berbahan Karet di PT BesQ Sarana Abadi. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 13(2), 167. https://doi.org/10.29244/mikm.13.2.167-174

Hoffmann, C., Spiegl, U. J. A., Hauck, S., Bühren, V., & Gonschorek, O. (2013). Die ventrale Spondylodese beim älteren Patienten - Overtreatment oder sinnvolle Therapieoption? Zeitschrift Fur Orthopadie Und Unfallchirurgie, 151(3), 257–263. https://doi.org/10.1055/s-0032-1328522

Ismail, I., Hasan, H., & Musdalifah, M. (2018). Pengembangan Kompetensi Mahasiswa Melalui Efektivitas Program Magang Kependidikan. Edumaspul - Jurnal Pendidikan, 2(1), 124–132. https://doi.org/10.33487/edumaspul.v2i1.48

Juanita, S. (2017). Analisa Strategi Bisnis Penjualan Online. Konferensi Nasional ICT-M Politeknik Telkom, 254–260. http://journals.telkomuniversity.ac.id/knip/article/view/557

Lie, L. (2009). Penggunaan MRA dengan Spss untuk Menguji Pengaruh Variabel Moderating terhadap Hubungan antara Variabel Independen dan Variabel Dependen. Jurnal Teknologi Informasi DINAMIK, XIV(2), 90–97. https://www.unisbank.ac.id/ojs/index.php/fti1/article/view/95/90

Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management, 44, 194–203. https://doi.org/10.1016/j.ijinfomgt.2016.03.009

Saputri, M. E. (2016). Pengaruh Perilaku Konsumen Terhadap Pembelian Online Produk Fashion Pada Zalora Indonesia the Effect of Consumer Behavior Toward the Online Purchase of Fashion Product of Zalora Indonesia. Sosioteknologi, 15(2), 291–297.

SHIELDSA WIJONO, V. (2012). Dampak E-commerce Terhadap Pengendalian Internal Dan Proses Audit. Berkala Ilmiah Mahasiswa Akuntansi Widya Mandala, 1(2), 96–100.

Viterbo, L. M. F., Costa, A. S., Vidal, D. G., & Dinis, M. A. P. (2020). Workers’ healthcare assistance model (WHAM): Development, validation, and assessment of sustainable return on investment (S-ROI). International Journal of Environmental Research and Public Health, 17(9). https://doi.org/10.3390/ijerph17093143

Weenas, J. (2013). Kualitas Produk, Harga, Promosi Dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Spring Bed Comforta. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(4), 607–618. https://doi.org/10.35794/emba.v1i4.2741


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Pengaruh Harga, Merek dan Kualitas Pelayanan Terhadap Keputusan Menjadi Customer Tetap Jasa Pengiriman

Article History
Submitted: 2021-02-13 Published: 2021-02-28
How to Cite
Pohan, F. (2021). Pengaruh Harga, Merek dan Kualitas Pelayanan Terhadap Keputusan Menjadi Customer Tetap Jasa Pengiriman. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 2(2), 164-169. https://doi.org/10.47065/ekuitas.v2i2.662
Section
Articles