Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen Dalam Berbelanja Pada Ritel Modern dan Tradisional
Abstract
Research on the Impact of Product Completeness, Product Variety, Product Quality, and Environmental Conditions on Consumer Purchasing Decisions. This study aims to analyze the influence of shopping comfort and ease of access, product availability, promotions and discounts, technology and innovation, branding, and retail reputation on consumer purchasing decisions. The research was conducted in Bireuen Regency, Aceh Province, Indonesia. The type of research used is explanatory research with a quantitative approach. The data types used in this study are both qualitative and quantitative data. The analysis method employed is the logistic model (LOGIT) to determine the impact on consumer decision-making. The research findings show that the variables of product completeness, more products being better, product quality, and environmental conditions have a significant influence on consumer purchasing decisions in modern retail stores. However, these factors did not have an impact on consumer decisions when shopping at traditional retail stores in Bireuen Regency, Aceh Province, Indonesia.
Downloads
References
Alfiyah, S. (2024). Analisis Kualitas Pelayanan Pada Bisnis Retail (Studi Kasus Alfamart Maesan Bondowoso). Jurnal Ekonomi Dan Keuangan Islam Al-Tsaman, 6(1), 31–42. https://ejournal.inaifas.ac.id/index.php/Al-tsaman
Anggela, N. L. (2024). Transaksi E-Commerce di RI Tembus Rp533 Triliun. KEMENTERIAN PERDAGANGAN RI. https://www.kemendag.go.id/berita/pojok-media/kemendag-ramal-transaksi-e-commerce-di-ri-tembus-rp533-triliun
BPS Bireuen. (2020). Jumlah Penduduk Aceh (Proyeksi) (Jiwa), 2018-2019. BPS. https://bireuenkab.bps.go.id/id/statistics-table/2/MTIwIzI=/jumlah-penduduk-aceh--proyeksi-.html
Dianur Hikmawatia, C. N. (2018). Keberadaan Ritel Modern dan Dampaknya terhadap Pasar Tradisional di DKI Jakarta The Modern Retail and Its Impact to Traditional Markets in DKI Jakarta Pendahuluan Tinjauan Literatur. Jurnal Ekonomi Dan Pembangunan Indonesia, 17(2), 195–208.
Djaali, M. (2018). Pengukuran dalam Bidang Pendidikan. Gramedia Widiasarana.
Faisal, M. (2020). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Masyarakat di 212 Mart Kota Medan. Usu Repositori. https://repositori.usu.ac.id/handle/123456789/27331
Felycia, N. L. P. M., & Genoveva, G. (2021). Analisis Keputusan Pembelian Konsumen Di Toko Tradisional Dalam Menghadapi Pertumbuhan Ritel Modern. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 7(2), 141–152. https://doi.org/10.34203/jimfe.v7i2.3540
Gultom, D., & Hasibuan, L. (2021). Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Satisfaction Sebagai Variabel Intervening Pada Pengguna Handphone. Seminar Nasional Teknologi Edukasi Dan Humaniora, 1(1), 214–225.
Haswina, I. (2022). Analisis Faktor-Faktor Yang Mempengaruhi Minat dan Perilaku Membeli Konsumen Indomaret Kelurahan Tammoa Kota Makassar [Universitas Muhammaddiah Makasar]. https://digilibadmin.unismuh.ac.id/upload/8967-Full_Text.pdf
Heriyadi, G. T. (2021). View of FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN BERBELANJA DI MINIMARKET (Studi pada Indomaret dan Alfamart di Semarang).pdf. Jurnal Penelitian Ekonomi Dan Bisnis, 2(1), 16–32.
KPPU. (2020). Saran Pertimbangan terhadap Rancangan Peraturan Presiden tentang Penataan dan Pembinaan Usaha Pasar Modern dan Usaha Toko Modern. Komisi Pengawas Persaingan Usaha.
Manuhutu, S., Matitaputty, I. T., Si, M., Louhenapessy, D. J., & Si, M. (2021). PERILAKU KONSUMEN INDOMARET ( STUDI KASUS INDOMARET DESA RUMAH TIGA KOTA AMBON ) Lingkungan Desa Rumah Tiga juga. Cita Ekonomika, 15(2), 33–47.
Muflihatul, F. (2017). ANALISIS FAKTOR YANG MEMPENGARUHI EKSISTENSI RITEL TRADISIONAL DALAM MENGHADAPI RITEL MODERN DI KECAMATAN MEDAN AMPLAS. At-Tawassuth, 2, 146–169.
Nasution, A. E., Putri, L. P., & Lesmana, M. T. (2019). Analisis Pengaruh Harga, Promosi, Kepercayaan dan Karakteristik Konsumen Terhadap Keputusan Pembelian Konsumen Pada 212 Mart di Kota Medan. Proseding Seminar Nasional Kewirausahaan, 1(1), 194–199. http://jurnal.umsu.ac.id/index.php/snk/article/view/3594/3325
Nurhikmah. (2018). Faktor-Faktor Yang Memengaruhi Minat Pembeli Di Indomaret Kecamatan Pangkajene. Jurnal Fakultas Ekonomi Universitas Negeri Makassar, 16(1).
Raharja, S. J., Muhyi, H. A., & Adiprihadi, D. (2021). Contribution of the Retail Sector Towards City Economy: Study in Bandung City, Indonesia. Review of Integrative Business and Economics Research, 10(2), 19–32. https://www.proquest.com/scholarly-journals/contribution-retail-sector-towards-city-economy/docview/2553576987/se-2?accountid=31562
Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabet.
Sugiyono. (2015). Metode Penelitian Administrasi Dilengkapi Dengan Metode R&D. Cetakan Kedua Puluh Tiga Bandung: Alfabeta.
Sunyoto, D., & Saksono, Y. (2021). Perilaku Konsumen. EUREKA MEDIA AKSARA.
Tanjung, A. D. (2020). Faktor Yang Mempengaruhi Perilaku Pembelian Konsumen Berbelanja Di Pasar Modern. E-Journal.Upp.Ac.Id, 1–18. http://e-journal.upp.ac.id/index.php/fekon/article/view/421
Triyawan, A. (2018). Analisis Pengaruh Toko Ritel Modern Terhadap Pendapatan Pedagang Tradisional dalam Perspektif Ekonomi Islam. FALAH: Jurnal Ekonomi Syariah, 3(1), 1. https://doi.org/10.22219/jes.v3i1.5830
Utomo, T. (2021). Persaingan Bisnis Ritel: Tradisional Vs Modern (The Competition of Retail Business:Traditional vs Modern). Fokus Ekonomi, 6(1), 122–133.
Wayan Weda, Febriani, N. S., Destrity, N. A., & Tamitiadini, D. (2022). Teori Perilaku Konsumen. UB Press.
Yenny Yuniarti. (2018). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN BERBELANJA DI PASAR MODERN. Universitas Jambi, 3(1), 14–32.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen Dalam Berbelanja Pada Ritel Modern dan Tradisional
Pages: 46-57
Copyright (c) 2024 M Saleh, M Rasyidin, Muhammad Rizal

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).