Nandita, V., Wulandari, J., Apriyadi, A., Ibrahim, A. and Fathoni, F. (2026) “Segmentasi Pelanggan E-Commerce Berbasis Integrasi Text Mining dan RFM untuk Deteksi Dini Churn”, Building of Informatics, Technology and Science (BITS), 8(1), pp. 228-235. doi: 10.47065/bits.v8i1.9687.