Nandita, V., Wulandari, J., Apriyadi, A., Ibrahim, A., & Fathoni, F. (2026). Segmentasi Pelanggan E-Commerce Berbasis Integrasi Text Mining dan RFM untuk Deteksi Dini Churn. Building of Informatics, Technology and Science (BITS), 8(1), 228-235. https://doi.org/10.47065/bits.v8i1.9687