Rachmawati, D., Monalisa, S. and Muttakin, F. 2024. Analisis Customer Lifetime Value Berdasarkan Produk Menggunakan Metode RFM/P dan Algoritma Fuzzy C-Means. Building of Informatics, Technology and Science (BITS). 6, 3 (Dec. 2024), 1605-1617. DOI:https://doi.org/10.47065/bits.v6i3.6320.