Exploring Toxicity and Sentiment in Cultural Heritage Documentation: Content Analysis of Sabu Island's Portrayal in KOMPASTV's Expedition
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Yerik Afrianto Singgalen
*
Atma Jaya Catholic University of Indonesia,
Indonesia
(*) Corresponding Author
Abstract
This study explores the dual role of media in preserving and potentially distorting cultural heritage, focusing on the portrayal of Sabu Island in KOMPASTV's expedition documentary. Utilizing the Digital Content Reviews and Analysis Framework, the research comprehensively dissection the documentary’s content, uncovering critical insights into the intricate relationship between tourism, cultural preservation, and media representation. By integrating sentiment and toxicity analysis, the study identifies the emotional tone and harmful language present within digital narratives, with the toxicity analysis revealing an average score of 0.09886 and a peak score of 0.83647, indicating the potential influence of negative discourse on cultural heritage. The sentiment classification, conducted through a Support Vector Machine (SVM) model enhanced by SMOTE, demonstrated robust performance metrics, including an accuracy of 66.43%, precision of 60.51%, recall of 94.98%, and an F-measure of 73.90%, with an AUC ranging from 0.728 to 0.904. Additionally, content analysis centered on key themes such as Economic Impact, Sacred Rituals, Tourist Experience, and Weaving Traditions, revealing the complex dynamics where cultural preservation must be balanced with economic development and tourism demands. The findings emphasize the need for responsible and authentic media portrayals to safeguard cultural identities, as media holds the power to uphold or undermine cultural narratives' integrity. This research contributes to the broader discourse on cultural heritage documentation by offering a comprehensive framework for evaluating the impact of digital narratives on the preservation of cultural identities, ensuring the accurate and respectful portrayal of cultural heritage.
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