Implementation of Toxicity, Sentiment, and Social Network Analysis (Epic Rap Battles of Presidency 2024)
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Yerik Afrianto Singgalen
*
Atma Jaya Catholic University of Indonesia, Jakarta,
Indonesia
(*) Corresponding Author
Abstract
This research delves into the complex realm of digital political communication, employing a comprehensive approach that integrates toxicity analysis, sentiment classification, and social network analysis within the framework of the CRISP-DM methodology. The study illuminates the multifaceted nature of online discourse through meticulous examination, elucidating the coexistence of harmful content, diverse sentiments, and intricate network structures. Leveraging VADER and TextBlob algorithms, toxicity and sentiment distribution patterns are meticulously identified, with metrics such as Toxicity, Severe Toxicity, Identity Attack, Insult, Profanity, and Threat presenting distinct numerical values. For instance, Toxicity measures at 0.09275 with a severe threshold of 0.98622, while sentiment analysis reveals varying proportions of negative, neutral, and positive sentiments across English, French, and German content. Specifically, VADER sentiment analysis for English content shows 25.38% classified as unfavorable, 41.13% as neutral, and 33.49% as positive sentiments, while TextBlob sentiment analysis for English content displays 8.59% negative, 64.12% neutral, and 27.29% positive sentiments. Similarly, TextBlob sentiment analysis for French content indicates 1.75% negative, 96.49% neutral, and 1.75% positive sentiments, and for German content, it illustrates 2.00% negative, 96.52% neutral, and 1.48% positive sentiments. These findings provide crucial insights into public sentiment, information dissemination, and community formation within online political discourse. The implications of this research extend to policymakers, electoral candidates, and digital platform developers, offering evidence-based strategies to cultivate healthier online environments and promote informed civic engagement. Further investigation is warranted to explore emerging trends and adapt analytical frameworks to the evolving landscape of digital communication. Ultimately, this study advances our understanding of digital political communication and underscores the necessity of interdisciplinary approaches in addressing contemporary socio-political challenges in the digital era.
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