Analisis Sentimen Dalam Pengkategorian Komentar Youtube Terhadap Layanan Akademik dan Non-Akademik Universitas Terbuka Untuk Prediksi Kepuasan


  • Rhini Fatmasari Universitas Terbuka, Jakarta, Indonesia
  • Virda Mega Ayu * Mail Universitas Nusa Mandiri, Jakarta, Indonesia
  • Hari Anto Universitas Nusa Mandiri, Jakarta, Indonesia
  • windu Gata Universitas Nusa Mandiri, Jakarta, Indonesia
  • Lili Dwi Yulianto Universitas Nusa Mandiri, Jakarta, Indonesia
  • (*) Corresponding Author
Keywords: Academic; Non-Academic; Categories; Comments; Youtube; Decision Tree; SVM; Naïve Bayes; Random Forest

Abstract

The key to the success of an educational organization in achieving its goals of course cannot be separated from the quality of service both in academic and non-academic forms. Where in achieving these goals of course by giving satisfaction to the academics. The case study was carried out to predict service satisfaction at the Open University by using comments on social media Youtube as data processing. The text mining approach is a good alternative in terms of interpreting the meaning in the comments given. This study aims to analyze the predictions of service satisfaction from several categories as a benchmark. The categories are: Module, Tutorial, Scholarship, Lecturer, Exam, Application, Non-Academic and Others. The research method used is comparative, by applying 4 algorithms, namely Decision Tree (DT), Support Vector Machine (SVM), Naïve Bayes (NB) and Random Forest (RF) for Prediction Accuracy. The total initial dataset is 7776 data and after cleansing and preprocessing is 6920 data. And then evaluated for the 7 categories after being accured to produce: Module category with the highest accuracy of 99.37% using the DT algorithm, Application Category with the highest accuracy of 100% using the DT algorithm, Teaching Category the highest accuracy of 99.42% using the algorithm DT. The tutorial category has the highest accuracy 92.4% using the SVM algorithm, the exam category has the highest accuracy 99.7% using the RF algorithm, the non-academic category has the highest accuracy 99.90% using the DT algorithm. And for the Others category the highest accuracy is 96.58% using the DT algorithm

Downloads

Download data is not yet available.

References

Andriana dan Chandra Tjiptono, Brand Manajemen dan Strategi. Yogyakarta: Elex Media Komputindo., 2008.

S. Amin, “Strategi Peningtkatan Kualitas Pelayanan Akademik Pada Sekolah Tinggi,” Wahana Akad., vol. 4, no. 2, pp. 194–202, 2017.

Marthalina, “Analisis Kualitas Pelayanan Akademik Dan Kepuasan Mahasiswa Di Ipdn Kampus Jakarta,” J. Manaj. Sumber Daya Mns., vol. 5, no. 1, pp. 1–18, 2018.

Universitas Terbuka, “Sejarah UT.” https://www.ut.ac.id/sejarah-ut.

Universitas Terbuka, “Visi & Misi.” https://www.ut.ac.id/visi-misi.

Universitas Terbuka, “Rencana Strategis.” https://www.ut.ac.id/rencana-strategis.

M. P. Munthe, A. S. R. Ansori, and ..., “Analisis Sentimen Komentar Pada Saluran Youtube Food Vlogger Berbahasa Indonesia Menggunakan Algoritma Naïve Bayes,” eProceedings Eng., vol. 8, no. 6, pp. 11909–11916, 2021, [Online]. Available: https://openlibrarypublications.telkomuniversity.ac.id/index.php/engineering/article/view/16897.

D. H. Jayani, “Orang Indonesia Habiskan Hampir 8 Jam untuk Berinternet,” Mar. .

R. F. BUSYRA, R. Primartha, and H. Satria, “Opinion Mining Pada Komentar Youtube Menggunakan Algoritma K-Means,” 2018, [Online]. Available: https://repository.unsri.ac.id/7418/.

P. Y. Saputra, D. H. Subhi, and F. Z. A. Winatama, “Implementasi Sentimen Analisis Komentar Channel Video Pelayanan Pemerintah Di Youtube Menggunakan Algoritma Naïve Bayes,” J. Inform. Polinema, vol. 5, no. 4, pp. 209–213, 2019, doi: 10.33795/jip.v5i4.259.

Balya, “Analisis Sentimen Pengguna Youtube Di Indonesia Pada Review Smartphone Menggunakan Naïve Bayes,” Skripsi Univ. Sumatera Utara, pp. 4–16, 2019.

Mas Raden Panca Rizqi Wahyu Atmaja Kusuma and Yustanti Wiyli, “Analisis Sentimen Customer Review Aplikasi Ruang Guru dengan Metode BERT (Bidirectional Encoder Representations from Transformers),” Jeisbi, vol. 02, no. 03, pp. 55–62, 2021.

J. W. Iskandar and Y. Nataliani, “Perbandingan Naïve Bayes, SVM, dan k-NN untuk Analisis Sentimen Gadget Berbasis Aspek,” J. RESTI (Rekayasa Sist. dan Teknol. Informasi), vol. 5, no. 6, pp. 1120–1126, 2021, doi: 10.29207/resti.v5i6.3588.

A. D. Adhi Putra, “Analisis Sentimen pada Ulasan pengguna Aplikasi Bibit Dan Bareksa dengan Algoritma KNN,” JATISI (Jurnal Tek. Inform. dan Sist. Informasi), vol. 8, no, 2021, doi: 10.35957/jatisi.v8i2.962.

Kurniawan, Taufik, “Implementasi Text Mining Pada Analisis Sentimen Pengguna Twitter Terhadap Media Mainstream Menggunakan Naive Bayes Classifier dan Support Vector Machine,” pp. 27–30, 2017.

Sari Dewi, “KOMPARASI 5 METODE ALGORITMA KLASIFIKASI DATA MINING PADA PREDIKSI KEBERHASILAN PEMASARAN PRODUK LAYANAN PERBANKAN,” J. Techno Nusa Mandiri, vol. XIII, no. No.1 Maret 2016, 2016.

A. Bode, “Support Vector Machine Menggunakan Forward Selection untuk Prediksi Penjualan Obat,” Tecnoscienza, vol. 3, pp. 16–26, 2018.

I. W. Saputro and B. W. Sari, “Uji Performa Algoritma Naïve Bayes untuk Prediksi Masa Studi Mahasiswa,” Creat. Inf. Technol. J., vol. 6, no. 1, p. 1, 2020, doi: 10.24076/citec.2019v6i1.178.

R. Supriyadi, W. Gata, N. Maulidah, and A. Fauzi, “Penerapan Algoritma Random Forest Untuk Menentukan Kualitas Anggur Merah,” E-Bisnis J. Ilm. Ekon. dan Bisnis, vol. 13, no. 2, pp. 67–75, 2020, doi: 10.51903/e-bisnis.v13i2.247.

BINUS UNiversity, “Cross-Industry Standard Process for Data Mining (CRISP-DM),” 2020. https://mmsi.binus.ac.id/2020/09/18/cross-industry-standard-process-for-data-mining-crisp-dm/#:~:text=dijelaskan sebagai berikut %3A-,Business Understanding,sehingga model terbaik dapat dibangun.

L. K. Harsono, Y. Alkhalifi, Nurajijah, and W. Gata, “Analisis Sentimen Stakeholder atas Layanan haiDJPb pada Media Sosial Twitter Dengan Menggunakan Metode Support Vector Machine dan Naïve Bayes,” J. Ilmu-ilmu Inform. dan Manaj., vol. 14, no. 1, pp. 36–44, 2020.

Hafiz Ridha Pramudita, “PENERAPAN ALGORITMA STEMMING NAZIEF & ADRIANI DAN SIMILARITY PADA PENERIMAAN JUDUL THESIS,” J. Ilm. DASI, vol. 15 no.04, pp. 15–19, 2001.


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Analisis Sentimen Dalam Pengkategorian Komentar Youtube Terhadap Layanan Akademik dan Non-Akademik Universitas Terbuka Untuk Prediksi Kepuasan

Dimensions Badge
Article History
Submitted: 2022-06-21
Published: 2022-09-19
Abstract View: 845 times
PDF Download: 1059 times
How to Cite
Fatmasari, R., Ayu, V., Anto, H., Gata, windu, & Yulianto, L. (2022). Analisis Sentimen Dalam Pengkategorian Komentar Youtube Terhadap Layanan Akademik dan Non-Akademik Universitas Terbuka Untuk Prediksi Kepuasan. Building of Informatics, Technology and Science (BITS), 4(2), 395-404. https://doi.org/10.47065/bits.v4i2.1738
Section
Articles